Why Some People Love Black Friday-and Others Hate It | Time - 1 views
-
If the thought of taking part in the annual ritual of Black Friday gives you cold chills rather than a rush of excitement, you’re not alone.
-
It’s not just a lack of appreciation for bargains that drives this disconnect. Psychology research indicates that several factors determine which side of the shop-‘til-you-drop divide you land on. Some people just aren’t wired to enjoy the more social aspects of shopping.
-
Task-oriented shoppers typically focus on finding the things they need as quickly as possible and with the least amount of effort. Socially oriented shoppers, on the other hand, enjoy the presence of others while they shop.
- ...3 more annotations...
-
The same research suggests that social shoppers are actually energized by the presence of other consumers. These folks enjoy the experience more when there are others nearby, even if they don’t directly interact.
-
Psychology researchers talk about this preference in what they call field theory. If you’ve ever been bothered by a “close-talker” who leans in too close or touches your arm as they tell you a story, then you are likely someone who requires a little more personal space than that storyteller does.
-
Taken together, these two theories explain a lot about the way you feel about Black Friday-style shopping.