Sheryl Sandberg's Legacy - The New York Times - 0 views
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It’s not clear how history will judge Sheryl Sandberg.
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Sandberg, who said on Wednesday that she was quitting Meta after 14 years as the company’s second in command, leaves behind a complicated professional and personal legacy.
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But Sandberg was also partly responsible for Facebook’s failures during crucial moments, notably when the company initially denied and deflected blame for Russia-backed trolls that were abusing the site to inflame divisions among Americans ahead of the 2016 U.S. presidential election.
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The 23-year-old Zuckerberg hired Sandberg in 2008 to figure out how to build Facebook into a large and lasting business.
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Sandberg spearheaded a plan to build from scratch a more sophisticated system of advertising that was largely based on what she had helped develop at Google. Ads on Facebook were tied to people’s activities and interests on the site. As at Google, many advertisers bought Facebook ads online rather than through sales personnel, as had been typical for TV or newspaper ads. Later, Sandberg cultivated new systems for Facebook advertisers to pinpoint their potential customers with even more precision.
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Google and Facebook transformed product marketing from largely an art to a sometimes creepy science, and Sandberg is among the architects of that change. She shares in the credit (or blame) for developing two of the most successful, and perhaps least defensible, business models in internet history.
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All the anxiety today about apps snooping on people to glean every morsel of activity to better pitch us dishwashers — that’s partly Sandberg’s doing. So are Facebook and Google’s combined $325 billion in annual advertising sales and those of all other online companies that make money from ads.
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In their 2021 book, “An Ugly Truth,” Sheera and Cecilia wrote that to Sandberg’s detractors, her response was part of a pattern of trying to preserve the company’s reputation or her own rather than do the right thing.