Quitters Never Win: The Costs of Leaving Social Media - Woodrow Hartzog and Evan Seling... - 2 views
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Manjoo offers this security-centric path for folks who are anxious about the service being "one the most intrusive technologies ever built," and believe that "the very idea of making Facebook a more private place borders on the oxymoronic, a bit like expecting modesty at a strip club". Bottom line: stop tuning in and start dropping out if you suspect that the culture of oversharing, digital narcissism, and, above all, big-data-hungry, corporate profiteering will trump privacy settings.
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Angwin plans on keeping a bare-bones profile. She'll maintain just enough presence to send private messages, review tagged photos, and be easy for readers to find. Others might try similar experiments, perhaps keeping friends, but reducing their communication to banal and innocuous expressions. But, would such disclosures be compelling or sincere enough to retain the technology's utility?
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The other unattractive option is for social web users to willingly pay for connectivity with extreme publicity.
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While we should be attuned to constraints and their consequences, there are at least four problems with conceptualizing the social media user's dilemma as a version of "if you can't stand the heat, get out of the kitchen".
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The efficacy of abandoning social media can be questioned when others are free to share information about you on a platform long after you've left.
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Second, while abandoning a single social technology might seem easy, this "love it or leave it" strategy -- which demands extreme caution and foresight from users and punishes them for their naivete -- isn't sustainable without great cost in the aggregate. If we look past the consequences of opting out of a specific service (like Facebook), we find a disconcerting and more far-reaching possibility: behavior that justifies a never-ending strategy of abandoning every social technology that threatens privacy -- a can being kicked down the road in perpetuity without us resolving the hard question of whether a satisfying balance between protection and publicity can be found online
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if your current social network has no obligation to respect the obscurity of your information, what justifies believing other companies will continue to be trustworthy over time?
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Sticking with the opt-out procedure turns digital life into a paranoid game of whack-a-mole where the goal is to stay ahead of the crushing mallet. Unfortunately, this path of perilously transferring risk from one medium to another is the direction we're headed if social media users can't make reasonable decisions based on the current context of obscurity, but instead are asked to assume all online social interaction can or will eventually lose its obscurity protection.
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The fourth problem with the "leave if you're unhappy" ethos is that it is overly individualistic. If a critical mass participates in the "Opt-Out Revolution," what would happen to the struggling, the lonely, the curious, the caring, and the collaborative if the social web went dark?
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Our point is that there is a middle ground between reclusion and widespread publicity, and the reduction of user options to quitting or coping, which are both problematic, need not be inevitable, especially when we can continue exploring ways to alleviate the user burden of retreat and the societal cost of a dark social web.
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it is easy to presume that "even if you unfriend everybody on Facebook, and you never join Twitter, and you don't have a LinkedIn profile or an About.me page or much else in the way of online presence, you're still going to end up being mapped and charted and slotted in to your rightful place in the global social network that is life." But so long it remains possible to create obscurity through privacy enhancing technology, effective regulation, contextually appropriate privacy settings, circumspect behavior, and a clear understanding of how our data can be accessed and processed, that fatalism isn't justified.