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It's quite possible that our love of music was simply an accident. We originally evolved emotions to help us navigate dangerous worlds (fear) and social situations (joy). And somehow, the tones and beats of musical composition activate similar brain areas.

Nature Neuroscience, led by Zatorre, researchers found that dopamine release is strongest when a piece of music reaches an emotional peak and the listener feels "chills"— the spine-tingling sensation of excitement and awe.

"Music engages the same [reward] system, even though it is not biologically necessary for survival," says Zatorre.

Presumably, we evolved to recognize patterns because it's an essential skill for survival. Does a rustling in the trees mean a dangerous animal is about to attack? Does the smell of smoke mean I should run, because a fire may be coming my way?

Music is a pattern. As we listen, we're constantly anticipating what melodies, harmonies, and rhythms may come next.

That's why we typically don't like styles of music we're not familiar with. When we're unfamiliar with a style of music, we don't have a basis to predict its patterns

We learn through our cultures what sounds constitute music. The rest is random noise.

When we hear a piece of music, its rhythm latches onto us in a process called entrainment. If the music is fast-paced, our heartbeats and breathing patterns will accelerate to match the beat.

Another hypothesis is that music latches onto the regions of the brain attuned to speech — which convey all of our emotions.

"It makes sense that our brains are really good at picking up emotions in speech," the French Institute of Science's Aucouturier says. It's essential to understand if those around us are happy, sad, angry, or scared. Much of that information is contained in the tone of a person's speech. Higher-pitched voices sound happier. More warbled voices are scared.

Music may then be an exaggerated version of speech.

And because we tend to mirror the emotions we hear in others, if the music is mimicking happy speech, then the listener will become happy too.

Secondly, we can turn to neuroscience. Until recently we haven’t been able to look under the skull and see what the brain does when a problem is highly complex. The good news? The brain has a secret weapon against complexity, a process neuroscientists are now calling “insight.” We are learning more everyday about insight’s ability to catch the brain up to complexity—the real antidote to reverting to beliefs as a default.

Interestingly enough, I worked more but got less done. On top of that, I was stressed all the time.

I was an addict, not to work, but to thinking that I was working.

Specificity and restrictions create freedom and nourish creativity. Add them to your arsenal of tools as you become an uber productive and efficient creator.

I’ve referred to this in the past as “shoot first, aim later” or “jump … and then figure it out on the way down.” Pick a big goal, commit to it, and you’ll probably find that you’re able to figure out a way to achieve it.

Complaining about political correctness is patriotically correct. The patriotically correct must use the non-word “illegals,” or “illegal immigrant” or “illegal alien” to describe foreigners who broke our immigration laws. Dissenters support “open borders” or “shamnesty” for 30 million illegal alien invaders. The punishment is deportation because “we’re a nation of laws” and they didn’t “get in line,” even though no such line actually exists. Just remember that they are never anti-immigration, only anti-illegal immigration, even when they want to cut legal immigration.

Black Lives Matter is racist because it implies that black lives are more important than other lives, but Blue Lives Matter doesn’t imply that cops’ lives are more important than the rest of ours. Banning Islam or Muslim immigration is a necessary security measure, but homosexuals should not be allowed to get married because it infringes on religious liberty. Transgender people could access women’s restrooms for perverted purposes, but Donald Trump walking in on nude underage girls in dressing rooms before a beauty pageant is just “media bias.”

Terrorism is an “existential threat,” even though the chance of being killed in a terrorist attack is about 1 in 3.2 million a year. Saying the words “radical Islam” when describing terrorism is an important incantation necessary to defeat that threat. When Chobani yogurt founder Hamdi Ulukaya decides to employ refugees in his factories, it’s because of his ties to “globalist corporate figures.” Waving a Mexican flag on U.S. soil means you hate America, but waving a Confederate flag just means you’re proud of your heritage.

Blaming the liberal or mainstream media and “media bias” is the patriotically correct version of blaming the corporations or capitalism. The patriotically correct notion that they “would rather be governed by the first 2,000 people in the Boston telephone directory than by the 2,000 people on the faculty of Harvard University” because the former have “common sense” and the “intellectual elites” don’t know anything, despite all the evidence to the contrary, can be sustained only in a total bubble.

Poor white Americans are the victims of economic dislocation and globalization beyond their control, while poor blacks and Hispanics are poor because of their failed cultures. The patriotically correct are triggered when they hear strangers speaking in a language other than English. Does that remind you of the PC duty to publicly shame those who use unacceptable language to describe race, gender or whatever other identity is the victim du jour?

The patriotically correct rightly ridicule PC “safe spaces” but promptly retreat to Breitbart or talk radio, where they can have mutually reinforcing homogeneous temper tantrums while complaining about the lack of intellectual diversity on the left.

There is no such thing as too much national security, but it’s liberals who want to coddle Americans with a “nanny state.”

Those who disagree with the patriotically correct are animated by anti-Americanism, are post-American, or deserve any other of a long list of clunky and vague labels that signal virtue to other members of the patriotic in-group.

Every group has implicit rules against certain opinions, actions and language as well as enforcement mechanisms — and the patriotically correct are no exception. But they are different because they are near-uniformly unaware of how they are hewing to a code of speech and conduct similar to the PC lefties they claim to oppose.

The modern form of political correctness on college campuses and the media is social tyranny with manners, while patriotic correctness is tyranny without the manners, and its adherents do not hesitate to use the law to advance their goals.

Certainly the psychology of color ranges from the obvious (red represents aggression; pink is swaddling and calms people) to the chiaroscuro.

a combination of yellow and blue, or warmth and a certain cool,” she said. “It’s a complex marriage.”

You could argue that the selection is something of a self-fulfilling prophecy, except the point is that the products are already there (otherwise they couldn’t be marketed so immediately), which supports Pantone’s contention that it has identified a burgeoning trend.

Until now, that term had been widely understood to refer to fabricated news accounts that are meant to spread virally online.

But conservative cable and radio personalities, top Republicans and even Mr. Trump himself, incredulous about suggestions that that fake stories may have helped swing the election, have appropriated the term and turned it against any news they see as hostile to their agenda.

In defining “fake news” so broadly and seeking to dilute its meaning, they are capitalizing on the declining credibility of all purveyors of information, one product of the country’s increasing political polarization.

“Over the years, we’ve effectively brainwashed the core of our audience to distrust anything that they disagree with. And now it’s gone too far,” said John Ziegler, a conservative radio host, who has been critical of what he sees as excessive partisanship by pundits. “Because the gatekeepers have lost all credibility in the minds of consumers, I don’t see how you reverse it.”

Others see a larger effort to slander the basic journalistic function of fact-checking. Nonpartisan websites like Snopes and Factcheck.org have found themselves maligned when they have disproved stories that had been flattering to conservatives.

“Fake news was a term specifically about people who purposely fabricated stories for clicks and revenue,” said David Mikkelson, the founder of Snopes, the myth-busting website. “Now it includes bad reporting, slanted journalism and outright propaganda. And I think we’re doing a disservice to lump all those things together.”

The right’s labeling of “fake news” evokes one of the most successful efforts by conservatives to reorient how Americans think about news media objectivity: the move by Fox News to brand its conservative-slanted coverage as “fair and balanced.” Traditionally, mainstream media outlets had thought of their own approach in those terms, viewing their coverage as strictly down the middle. Republicans often found that laughable.

conservatives’ appropriation of the “fake news” label is an effort to further erode the mainstream media’s claim to be a reliable and accurate source.

Conservative news media are now awash in the “fake news” condemnations

Many conservatives are pushing back at the outrage over fake news because they believe that liberals, unwilling to accept Mr. Trump’s victory, are attributing his triumph to nefarious external factors.

Journalists who work to separate fact from fiction see a dangerous conflation of stories that turn out to be wrong because of a legitimate misunderstanding with those whose clear intention is to deceive. A report, shared more than a million times on social media, that the pope had endorsed Mr. Trump was undeniably false. But was it “fake news” to report on data models that showed Hillary Clinton with overwhelming odds of winning the presidency? Are opinion articles fake if they cherry-pick facts to draw disputable conclusions?

“They’re trying to float anything they can find out there to discredit fact-checking,”

There are already efforts by highly partisan conservatives to claim that their fact-checking efforts are the same as those of independent outlets like Snopes, which employ research teams to dig into seemingly dubious claims.

Sean Hannity, the Fox News host, has aired “fact-checking” segments on his program. Michelle Malkin, the conservative columnist, has a web program, “Michelle Malkin Investigates,” in which she conducts her own investigative reporting.

The market in these divided times is undeniably ripe. “We now live in this fragmented media world where you can block people you disagree with. You can only be exposed to stories that make you feel good about what you want to believe,” Mr. Ziegler, the radio host, said. “Unfortunately, the truth is unpopular a lot. And a good fairy tale beats a harsh truth every time.”

If you are like most of our experimental participants, you will not give the same answer to the second question that you give to the first. Our participants said the “average” number was about four hours and the “normal” number was about three hours.

Again and again, our participants did not take the normal to be the same as the average. Instead, what people picked out as the “normal thing to do” or a “normal such-and-such” tended to be intermediate between what they thought was typical and what they thought was ideal.

These results point to something surprising about the way people’s minds work. You might imagine that people have two completely distinct modes of reasoning: On one hand, we can think about how things typically are; on the other, we can think about how things ought to be.

But our results suggest that people’s minds cannot be divided up so neatly in this way.

Likewise, people’s attitudes toward atypical behavior are frequently colored by this blended conception of normality.

However deeply ingrained this cognitive tendency may be, people are not condemned to think this way.

But this type of thinking, which takes some discipline, is no doubt more the exception than the rule. Most often, we do not stop to distinguish the typical from the acceptable, the infrequent from the deviant.

Mr. Valenti, like several other tech support workers who have posted confessions online, said rudeness generally gets customers placed on hold for long periods or “accidentally” disconnected. It also may result in the agent fixing the immediate problem but not the root cause.

Don’t bother demanding to speak to a supervisor, either. You’re just going to get transferred to another agent who has been alerted ahead of time that you have come unhinged,

Customer support experts recommended using social media, like tweeting or sending a Facebook message, to contact a company instead of calling.

To get better service by phone, dial the prompt designated for “sales” or “to place an order,” which almost always gets you an onshore agent, while tech support is usually offshore with the associated language difficulties.

You can also consult websites like DialAHuman.com and GetHuman.com for phone numbers and directions on what digits to press to bypass the automated system and get a live person.

Failing that, apps like Lucy Phone and Fast Customer will wait on hold for you and call you when an actual person picks up. No need to stoke your rage listening to grating hold music.

these ideas are not about looking within and finding oneself. They are about overcoming the self. They are, in a sense, anti-self-help.

Today, we are often told that our goal should be to look within and find ourselves, and, once we do, to strive to be sincere and authentic to that true self, always loving ourselves and embracing ourselves for who we are. All of this sounds great and is a key part of what we think of as a properly “modern” way to live.

But what if we’re, on the contrary, messy selves that tend to fall into ruts and patterns of behavior? If so, the last thing we would want to be doing is embracing ourselves for who we are — embracing, in other words, a set of patterns we’ve fallen into. The goal should rather be to break these patterns and ruts, to train ourselves to interact better with those around us.

Certainly some strains of Chinese political theory will take this vision of the self — that we tend to fall into patterns of behavior — to argue for a more paternalistic state that will, to use a more recent term, “nudge” us into better patterns.

many of the texts we discuss in the book go the other way, and argue that the goal should be to break us from being such passive creatures — calling on us to do things that break us out of these patterns and allow us to train ourselves to start altering our behavior for the better.

You argue that Chinese philosophy views rituals as tools that can liberate us from these ruts.

Rituals force us for a brief moment to become a different person and to interact with those around us in a different way. They work because they break us from the patterns that we fall into and that otherwise dominate our behavior.

In the early Han dynasty, for example, we have examples of rituals that called for role reversals. The father would be called upon to play the son, and the son would play the father. Each is forced to see the world from the other’s perspective, with the son learning what it’s like to be in a position of authority and the father remembering what it was like to be the more subservient one

We tend to think that we live in a globalized world, but in a lot of ways we really don’t. The truth is that for a long time only a very limited number of ideas have dominated the world, while ideas that arose elsewhere were seen as “traditional” and not worth learning from.

imagine future generations that grow up reading Du Fu along with Shakespeare, and Confucius along with Plato. Imagine that type of world, where great ideas — wherever they arose — are thought about and wrestled with.

There’s a very strong debate going on in China about values — a sense that everything has become about wealth and power, and a questioning about whether this should be rethought. And among the ideas that are being brought into the debate are these earlier notions about the self and about how one can lead a good life. So, while the government is appropriating some of these ideas in particular ways, the broader public is debating them, and certainly with very different interpretations.

Back in the 1980s, Judith Smetana and colleagues discovered that very young kids could discriminate between genuinely moral principles and mere social conventions. First, the researchers asked about everyday rules—a rule that you can't be mean to other children, for instance, or that you have to hang up your clothes. The children said that, of course, breaking the rules was wrong. But then the researchers asked another question: What would you think if teachers and parents changed the rules to say that being mean and dropping clothes were OK? Children as young as 2 said that, in that case, it would be OK to drop your clothes, but not to be mean. No matter what the authorities decreed, hurting others, even just hurting their feelings, was always wrong. It's a strikingly robust result—true for children from Brazil to Korea.

in the new study, Dr. Rhodes asked similar moral questions about the Zazes and Flurps. The 4-year-olds said it would always be wrong for Zazes to hurt the feelings of others in their group. But if teachers decided that Zazes could hurt Flurps' feelings, then it would be OK to do so. Intrinsic moral obligations only extended to members of their own group.

The 4-year-olds demonstrate the deep roots of an ethical tension that has divided philosophers for centuries. We feel that our moral principles should be universal, but we simultaneously feel that there is something special about our obligations to our own group, whether it's a family, clan or country.

you don't have to be taught to prefer your own group—you can pick that up fine by yourself. But we do have to teach our children how to widen the moral circle, and to extend their natural compassion and care even to the Flurps.

Some experts displayed a top-down style of reasoning: politics as a deductive art. They started with a big-idea premise about human nature, society, or economics and applied it to the specifics of the case. They tended to reach more confident conclusions about the future. And the positions they reached were easier to classify ideologically: that is the Keynesian prediction and that is the free-market fundamentalist prediction and that is the worst-case environmentalist prediction and that is the best case technology-driven growth prediction etc. Other experts displayed a bottom-up style of reasoning: politics as a much messier inductive art. They reached less confident conclusions and they are more likely to draw on a seemingly contradictory mix of ideas in reaching those conclusions (sometimes from the left, sometimes from the right). We called the big-idea experts “hedgehogs” (they know one big thing) and the more eclectic experts “foxes” (they know many, not so big things).

The most consistent predictor of consistently more accurate forecasts was “style of reasoning”: experts with the more eclectic, self-critical, and modest cognitive styles tended to outperform the big-idea people (foxes tended to outperform hedgehogs).

Lehrer: Can non-experts do anything to encourage a more effective punditocracy?

Tetlock: Yes, non-experts can encourage more accountability in the punditocracy. Pundits are remarkably skillful at appearing to go out on a limb in their claims about the future, without actually going out on one. For instance, they often “predict” continued instability and turmoil in the Middle East (predicting the present) but they virtually never get around to telling you exactly what would have to happen to disconfirm their expectations. They are essentially impossible to pin down. If pundits felt that their public credibility hinged on participating in level playing field forecasting exercises in which they must pit their wits against an extremely difficult-to-predict world, I suspect they would be learn, quite quickly, to be more flexible and foxlike in their policy pronouncements.

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the rest comes from his multiple real world examples illustrating exactly why even the most reluctant mathophobe is well advised to achieve a personal understanding of the statistical underpinnings of life, whether that individual is watching football on the couch, picking a school for the children or jiggling anxiously in a hospital admitting office.

And while we’re talking about bias, let’s not forget publication bias: studies that show a drug works get published, but those showing a drug does nothing tend to disappear.

The same trade-off applies to the interpretation of medical tests. Unproven disease screens are likely to do little but feed lots of costly, anxiety-producing garbage into your medical record.

“In bad conditions, the only chance of success is to take a chance and hope it works out, and that’s what the plants are doing,

This complex behavior in a plant supports an idea, known as risk sensitivity theory, that scientists have long had trouble testing in insects and animals. It states that when choosing between stable and uncertain outcomes, an organism will play it safe when things are going well, and take risks when times are hard.

The simplicity of plants makes it much easier to create a proper test for at least one reason: Plants don’t worry about feelings.

common response to this situation is to argue that, even if individual scientists might fool themselves, others have no hesitation in critiquing their ideas or their results, and so it all comes out in the wash: Science as a communal activity is self-correcting. Sometimes this is true—but it doesn’t necessarily happen as quickly or smoothly as we might like to believe.

The idea, says Nosek, is that researchers “write down in advance what their study is for and what they think will happen.” Then when they do their experiments, they agree to be bound to analyzing the results strictly within the confines of that original plan

He is convinced that the process and progress of science would be smoothed by bringing these biases to light—which means making research more transparent in its methods, assumptions, and interpretations

Surprisingly, Nosek thinks that one of the most effective solutions to cognitive bias in science could come from the discipline that has weathered some of the heaviest criticism recently for its error-prone and self-deluding ways: pharmacology.

Psychologist Brian Nosek of the University of Virginia says that the most common and problematic bias in science is “motivated reasoning”: We interpret observations to fit a particular idea.

Sometimes it seems surprising that science functions at all.

Whereas the falsification model of the scientific method championed by philosopher Karl Popper posits that the scientist looks for ways to test and falsify her theories—to ask “How am I wrong?”—Nosek says that scientists usually ask instead “How am I right?” (or equally, to ask “How are you wrong?”).

Statistics may seem to offer respite from bias through strength in numbers, but they are just as fraught.

Given that science has uncovered a dizzying variety of cognitive biases, the relative neglect of their consequences within science itself is peculiar. “I was aware of biases in humans at large,” says Hartgerink, “but when I first ‘learned’ that they also apply to scientists, I was somewhat amazed, even though it is so obvious.”

Nosek thinks that peer review might sometimes actively hinder clear and swift testing of scientific claims.

This shows that there can sometimes be a disconnect between the honest research of scientists and the way the public perceives that research. It's not anyone's fault really; the scientists are using the best methods and practices they have to understand reality, but the public gets and processes their information differently (not in a worse way, just different). It reminds me of the trouble we get using the word "theory"; to a scientist it means an extremely well-tested and reliable idea, but to the public it means more like a "guess." Same word, different uses, and it can give someone the wrong idea when used in the wrong context.

A horizontal pattern of raised lines going across the pavement tells blind pedestrians they are on the footpath side; raised lines running along the direction of travel indicate the side designated for cycles. A wide, raised line divides the two.

Because the raised bumps are unpleasant to ride across, cyclists instinctively are drawn toward the tramline pattern which runs in the same direction as they are traveling.

Elsewhere, it is possible to find raised, rounded ribs running across pavement, creating a corduroy pattern. They look like they might be there to provide additional grip; in fact, they are sending a warning to anyone who stands on them about what is ahead.

The idea is to guide people through busy areas and around objects by drawing them along these raised lines.

They found that uncertainty about the layout of the road ahead is a powerful way of getting drivers to slow down.

triangles painted along the edge of each road – create an impression of a narrower road for example, and make drivers more cautious.

They have been painting boxes onto the road that use a clever combination of white and dark paint to create the illusion of a speed hump.

In India, they have taken things even further by painting deliberate optical illusions to give the impression that obstacles are in the road ahead.

iterating arguments explored in more depth in books like Al Gore’s “The Assault on Reason,” Susan Jacoby’s “The Age of American Unreason,” Robert Hughes’s “Culture of Complaint” and, of course, Richard Hofstadter’s 1963 classic, “Anti-Intellectualism in American Life.” Nichols’s source notes are one of the highlights of the volume, pointing the reader to more illuminating books and articles.

“resistance to intellectual authority” naturally took root in a country, dedicated to the principles of liberty and egalitarianism, and how American culture tends to fuel “romantic notions about the wisdom of the common person or the gumption of the self-educated genius.”

the “protective swaddling environment of the modern university infantilizes students,”

today’s populism has magnified disdain for elites and experts of all sorts, be they in foreign policy, economics, even science.

Trump won the 2016 election, Nichols writes, because “he connected with a particular kind of voter who believes that knowing about things like America’s nuclear deterrent is just so much pointy-headed claptrap.” Worse, he goes on, some of these voters “not only didn’t care that Trump is ignorant or wrong, they likely were unable to recognize his ignorance or errors,” thanks to their own lack of knowledge.

While the internet has allowed more people more access to more information than ever before, it has also given them the illusion of knowledge when in fact they are drowning in data and cherry-picking what they choose to read

it becomes easy for one to succumb to “confirmation bias” — the tendency, as Nichols puts it, “to look for information that only confirms what we believe, to accept facts that only strengthen our preferred explanations, and to dismiss data that challenge what we accept as truth.”

When confronted with hard evidence that they are wrong, many will simply double down on their original assertions. “This is the ‘backfire effect,’” Nichols writes, “in which people redouble their efforts to keep their own internal narrative consistent, no matter how clear the indications that they’re wrong.” As a result, extreme views are amplified online, just as fake news and propaganda easily go viral.

Today, all these factors have combined to create a maelstrom of unreason that’s not just killing respect for expertise, but also undermining institutions, thwarting rational debate and spreading an epidemic of misinformation. These developments, in turn, threaten to weaken the very foundations of our democracy.

“Laypeople complain about the rule of experts and they demand greater involvement in complicated national questions, but many of them only express their anger and make these demands after abdicating their own important role in the process: namely, to stay informed and politically literate enough to choose representatives who can act on their behalf.”

Some embrace networked, data-driven lives and are comfortable volunteering embarrassing, real time information about what we're doing, whom we're doing it with, and how we feel about our monitored activities.

Put it all together and we can see that our conception of what it means to be human has become "design space." We're now Humanity 2.0, primed for optimization through commercial upgrades. And today's apps are more harbinger than endpoint.

philosophers have had much to say about the enticing and seemingly inevitable dispersion of technological mental prosthetic that promise to substitute or enhance some of our motivational powers.

beyond the practical issues lie a constellation of central ethical concerns.

they should cause us to pause as we think about a possible future that significantly increases the scale and effectiveness of willpower-enhancing apps. Let's call this hypothetical future Digital Willpower World and characterize the ethical traps we're about to discuss as potential general pitfalls

it is antithetical to the ideal of " resolute choice." Some may find the norm overly perfectionist, Spartan, or puritanical. However, it is not uncommon for folks to defend the idea that mature adults should strive to develop internal willpower strong enough to avoid external temptations, whatever they are, and wherever they are encountered.

In part, resolute choosing is prized out of concern for consistency, as some worry that lapse of willpower in any context indicates a generally weak character.

Fragmented selves behave one way while under the influence of digital willpower, but another when making decisions without such assistance. In these instances, inconsistent preferences are exhibited and we risk underestimating the extent of our technological dependency.

It simply means that when it comes to digital willpower, we should be on our guard to avoid confusing situational with integrated behaviors.

the problem of inauthenticity, a staple of the neuroethics debates, might arise. People might start asking themselves: Has the problem of fragmentation gone away only because devices are choreographing our behavior so powerfully that we are no longer in touch with our so-called real selves -- the selves who used to exist before Digital Willpower World was formed?

Infantalized subjects are morally lazy, quick to have others take responsibility for their welfare. They do not view the capacity to assume personal responsibility for selecting means and ends as a fundamental life goal that validates the effort required to remain committed to the ongoing project of maintaining willpower and self-control.

Michael Sandel's Atlantic essay, "The Case Against Perfection." He notes that technological enhancement can diminish people's sense of achievement when their accomplishments become attributable to human-technology systems and not an individual's use of human agency.

Borgmann worries that this environment, which habituates us to be on auto-pilot and delegate deliberation, threatens to harm the powers of reason, the most central component of willpower (according to the rationalist tradition).

In several books, including Technology and the Character of Contemporary Life, he expresses concern about technologies that seem to enhance willpower but only do so through distraction. Borgmann's paradigmatic example of the non-distracted, focally centered person is a serious runner. This person finds the practice of running maximally fulfilling, replete with the rewarding "flow" that can only comes when mind/body and means/ends are unified, while skill gets pushed to the limit.

Perhaps the very conception of a resolute self was flawed. What if, as psychologist Roy Baumeister suggests, willpower is more "staple of folk psychology" than real way of thinking about our brain processes?

novel approaches suggest the will is a flexible mesh of different capacities and cognitive mechanisms that can expand and contract, depending on the agent's particular setting and needs. Contrary to the traditional view that identifies the unified and cognitively transparent self as the source of willed actions, the new picture embraces a rather diffused, extended, and opaque self who is often guided by irrational trains of thought. What actually keeps the self and its will together are the given boundaries offered by biology, a coherent self narrative created by shared memories and experiences, and society. If this view of the will as an expa

nding and contracting system with porous and dynamic boundaries is correct, then it might seem that the new motivating technologies and devices can only increase our reach and further empower our willing selves.

"It's a mistake to think of the will as some interior faculty that belongs to an individual--the thing that pushes the motor control processes that cause my action," Gallagher says. "Rather, the will is both embodied and embedded: social and physical environment enhance or impoverish our ability to decide and carry out our intentions; often our intentions themselves are shaped by social and physical aspects of the environment."

It makes perfect sense to think of the will as something that can be supported or assisted by technology. Technologies, like environments and institutions can facilitate action or block it. Imagine I have the inclination to go to a concert. If I can get my ticket by pressing some buttons on my iPhone, I find myself going to the concert. If I have to fill out an application form and carry it to a location several miles away and wait in line to pick up my ticket, then forget it.

Perhaps the best way forward is to put a digital spin on the Socratic dictum of knowing myself and submit to the new freedom: the freedom of consuming digital willpower to guide me past the sirens.