The Power of Nudges, for Good and Bad - The New York Times - 0 views
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Nudges, small design changes that can markedly affect individual behavior, have been catching on. These techniques rely on insights from behavioral science
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when used ethically, they can be very helpful. But we need to be sure that they aren’t being employed to sway people to make bad decisions that they will later regret.
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Three principles should guide the use of nudges:■ All nudging should be transparent and never misleading.■ It should be as easy as possible to opt out of the nudge, preferably with as little as one mouse click.■ There should be good reason to believe that the behavior being encouraged will improve the welfare of those being nudged.
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