Why Facebook's News Experiment Matters to Readers - NYTimes.com - 0 views
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Facebook’s new plan to host news publications’ stories directly is not only about page views, advertising revenue or the number of seconds it takes for an article to load. It is about who owns the relationship with readers.
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It’s why Google, a search engine, started a social network and why Facebook, a social network, started a search engine. It’s why Amazon, a shopping site, made a phone and why Apple, a phone maker, got into shopping.
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Facebook’s experiment, called instant articles, is small to start — just a few articles from nine media companies, including The New York Times. But it signals a major shift in the relationship between publications and their readers. If you want to read the news, Facebook is saying, come to Facebook, not to NBC News or The Atlantic or The Times — and when you come, don’t leave. (For now, these articles can be viewed on an iPhone running the Facebook app.)
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Facebook executives have insisted that they intend to exert no editorial control because they leave the makeup of the news feed to the algorithm. But an algorithm is not autonomous. It is written by humans and tweaked all the time. Advertisement Continue reading the main story Advertisement Continue reading the main story
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“In digital, every story becomes unbundled from each other, so if you’re not thinking of each story as living on its own, it’s tying yourself back to an analog era,” Mr. Kim said.
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But news reports, like albums before them, have not been created that way. One of the services that editors bring to readers has been to use their news judgment, considering a huge range of factors, when they decide how articles fit together and where they show up. The news judgment of The New York Times is distinct from that of The New York Post, and for generations readers appreciated that distinction.
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That raises some journalistic questions. The news feed algorithm works, in part, by showing people more of what they have liked in the past. Some studies have suggested that means they might not see as wide a variety of news or points of view, though others, including one by Facebook researchers, have found they still do.
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Tech companies, Facebook included, are notoriously fickle with their algorithms. Publications became so dependent on Facebook in the first place because of a change in its algorithm that sent more traffic their way. Later, another change demoted articles from sites that Facebook deemed to run click-bait headlines. Then last month, Facebook decided to prioritize some posts from friends over those from publications.