Information overload sucks, so we aggressively filter. Noise becomes signal.Lack of meaning is confusing, so we fill in the gaps. Signal becomes a story.Need to act fast lest we lose our chance, so we jump to conclusions. Stories become decisions.This isn’t getting easier, so we try to remember the important bits. Decisions inform our mental models of the world.

What's very interesting, I think, as we keep pushing forward with technology, is we’ll be able to take more and more data from those invisible parts of the world and start feeding them into our brain.