This is also the reason why talk of military "strikes" is significant. The term is more metaphorical than it may sound, and calls to mind carefully aimed knock-out punches or lightning bolts. We are more likely to think of a sharp, effective blow than with "bomb", which brings to mind explosions, injuries, mess. Bombs imply a down and outward movement, with things pounded to bits. Strikes imply an into and through movement, which sounds nicer. Our response is physical and instinctive, just as with the up/down distinction.