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sissij

The Danger of Only Seeing What You Already Believe | Big Think - 0 views

  • the blank canvas, an empty page, the unfilled columns in ProTools awaiting sonic imagination. Once completed, another journey begins. The distance between zero and popularity is complex. 
  • The creator is always in a relationship with their audience.
  • Humans are neopholic, by which Thompson means we are “curious to discover new things” as well as neophobic, “afraid of anything that’s too new.” 
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  • For example, my dopamine receptors tingled when Thompson mentioned Joseph Campbell and Jeff Buckley, given that they’re both huge inspirations to me.
  • Thompson notes that as we age our explicit memory system wanes. We become more susceptible to confuse a statement that “feels right” with one that is correct.
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    I found this article very interesting as it discussed the logic fallacy and confirmation bias in humane mind.The danger of only seeing what they already believe is especially obvious in the era of Internet. More and more social medias use filter system to give viewers what they like to see based on their viewing history. Although this filter system can satisfy the viewers, viewers get a limited range of information. I think it limits the mindset of the viewers. --Sissi (3/23/2017)
Javier E

MSNBC, Its Ratings Rising, Gains Ground on Fox News - NYTimes.com - 0 views

  • During Mr. Obama’s first term, MSNBC underwent a metamorphosis from a CNN also-ran to the anti-Fox, and handily beat CNN in the ratings along the way. Now that it is known, at least to those who cannot get enough politics, as the nation’s liberal television network, the challenge in the next four years will be to capitalize on that identity.
  • MSNBC, a unit of NBCUniversal, has a long way to go to overtake the Fox News Channel, a unit of News Corporation: on most nights this year, Fox had two million more viewers than MSNBC. But the two channels, which skew toward an audience that is 55 or older, are on average separated by fewer than 300,000 viewers in the 25- to 54-year-old demographic that advertisers desire. On three nights in a row after the election last week, MSNBC — whose hosts reveled in Mr. Obama’s victory — had more viewers than Fox in that demographic.
  • MSNBC sees itself as the voice of Mr. Obama’s America.
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  • MSNBC, which until 2005 was partly owned by Microsoft, is where Fox was a decade ago — in the early stages of profiting from its popularity. The channel receives a per-subscriber fee of 30 cents a month from cable operators; CNN receives twice that, and Fox News at least three times as much.
  • Many progressives (and conservatives) now view the channel as a megaphone for liberal politicians, ideas and attacks against those who disagree. Such a megaphone — clearly marked, always on — has never existed before on television.
  • It has all happened rather suddenly. During the presidential election in 2008, Ms. Maddow was so new that she was still getting lost in the labyrinth of Rockefeller Center. And MSNBC was so timid about applying a political point of view that it paired an NBC News anchor, David Gregory, with the outspoken Mr. Olbermann on election nigh
  • Fears among some MSNBC viewers that Comcast would water down the channel’s liberal streak have not come to pass. Of MSNBC, former President Bill Clinton remarked last winter, “Boy, it really has become our version of Fox.”
  • Any comparison of the two channels is colored by charges of false equivalencies — “I think that we are more information-based,” Ms. Maddow has said — and reminders that Fox is far more popular.
Javier E

What If Fox News Viewers Watched CNN Instead? - Bloomberg - 0 views

  • The establishment of Fox News in the late 1990s forever changed both media and politics in America, transforming the formerly staid world of television news into the series of political shoutfests we know and love-hate today.
  • the question persists: Does watching Fox News actually change voters’ minds?
  • Comparing markets that had received Fox to those where it was not yet available, the study concluded that the presence of Fox News was good for a Republican gain of 0.4 to 0.7 percentage points between the 1996 and 2000 elections. It was a decidedly modest effect — but large enough to sway that super-close election.
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  • Only committed conservatives, the theory goes, would bother to tune in to Sean Hannity or Tucker Carlson, so what difference could it make what they say?
  • Broockman and Kalla recruited a sample of regular Fox News viewers and paid a subset of them to watch CNN instead.
  • Then the treatment group of switchers and the control group of non-switchers took three waves of surveys about the news.
  • The results: Not only did CNN and Fox cover different things during the September 2020 survey period, but the audience of committed Fox viewers, which started the month with conservative predispositions, changed their minds on many issues.
  • Switchers were five percentage points more likely to believe that people suffer from long Covid, for example, and six points more likely to believe that many foreign countries did a better job than the U.S. of controlling the virus.
  • They were seven points more likely to support voting by mail. And they were 10 points less likely to believe that supporters of then-candidate Joe Biden were happy when police officers get shot, 11 points less likely to say it’s more important for the president to focus on containing violent protesters than on the coronavirus, and 13 points less likely to agree that if Biden were elected, “we’ll see many more police get shot by Black Lives Matter activists.”
  • These are meaningful differences, even if the group that switched to CNN remained very right-wing in their view of the American political landscape.
  • these are reasonably large changes from a one-month experiment. And they occurred despite the long-term effort of then-President Donald Trump to discredit CNN and other mainstream media outlets.
  • one of the things that switchers changed their minds about was Fox News itself: They became more skeptical that Fox would cover a story that reflected poorly on Trump, even if it were true.
  • This mode of political influence, where partisan media can simply ignore stories that are inconvenient, is a potentially powerful challenge to democratic accountability.
  • It’s also probably not symmetrical. Even media outlets that skew liberal in their coverage generally don’t shy away from covering the Covid death toll or the rise in inflation.
  • one lesson they can take from this experiment is that nobody is impossible to reach.
  • Broockman and Kalla’s research indicates that information flows at the margin really do matter. Any opportunity to present new facts to people, and new arguments, is valuable.
Javier E

Eric Kandel's Visions - The Chronicle Review - The Chronicle of Higher Education - 0 views

  • Judith, "barely clothed and fresh from the seduction and slaying of Holofernes, glows in her voluptuousness. Her hair is a dark sky between the golden branches of Assyrian trees, fertility symbols that represent her eroticism. This young, ecstatic, extravagantly made-up woman confronts the viewer through half-closed eyes in what appears to be a reverie of orgasmic rapture," writes Eric Kandel in his new book, The Age of Insight. Wait a minute. Writes who? Eric Kandel, the Nobel-winning neuroscientist who's spent most of his career fixated on the generously sized neurons of sea snails
  • Kandel goes on to speculate, in a bravura paragraph a few hundred pages later, on the exact neurochemical cognitive circuitry of the painting's viewer:
  • "At a base level, the aesthetics of the image's luminous gold surface, the soft rendering of the body, and the overall harmonious combination of colors could activate the pleasure circuits, triggering the release of dopamine. If Judith's smooth skin and exposed breast trigger the release of endorphins, oxytocin, and vasopressin, one might feel sexual excitement. The latent violence of Holofernes's decapitated head, as well as Judith's own sadistic gaze and upturned lip, could cause the release of norepinephrine, resulting in increased heart rate and blood pressure and triggering the fight-or-flight response. In contrast, the soft brushwork and repetitive, almost meditative, patterning may stimulate the release of serotonin. As the beholder takes in the image and its multifaceted emotional content, the release of acetylcholine to the hippocampus contributes to the storing of the image in the viewer's memory. What ultimately makes an image like Klimt's 'Judith' so irresistible and dynamic is its complexity, the way it activates a number of distinct and often conflicting emotional signals in the brain and combines them to produce a staggeringly complex and fascinating swirl of emotions."
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  • His key findings on the snail, for which he shared the 2000 Nobel Prize in Physiology or Medicine, showed that learning and memory change not the neuron's basic structure but rather the nature, strength, and number of its synaptic connections. Further, through focus on the molecular biology involved in a learned reflex like Aplysia's gill retraction, Kandel demonstrated that experience alters nerve cells' synapses by changing their pattern of gene expression. In other words, learning doesn't change what neurons are, but rather what they do.
  • In Search of Memory (Norton), Kandel offered what sounded at the time like a vague research agenda for future generations in the budding field of neuroaesthetics, saying that the science of memory storage lay "at the foothills of a great mountain range." Experts grasp the "cellular and molecular mechanisms," he wrote, but need to move to the level of neural circuits to answer the question, "How are internal representations of a face, a scene, a melody, or an experience encoded in the brain?
  • Since giving a talk on the matter in 2001, he has been piecing together his own thoughts in relation to his favorite European artists
  • The field of neuroaesthetics, says one of its founders, Semir Zeki, of University College London, is just 10 to 15 years old. Through brain imaging and other studies, scholars like Zeki have explored the cognitive responses to, say, color contrasts or ambiguities of line or perspective in works by Titian, Michelangelo, Cubists, and Abstract Expressionists. Researchers have also examined the brain's pleasure centers in response to appealing landscapes.
  • it is fundamental to an understanding of human cognition and motivation. Art isn't, as Kandel paraphrases a concept from the late philosopher of art Denis Dutton, "a byproduct of evolution, but rather an evolutionary adaptation—an instinctual trait—that helps us survive because it is crucial to our well-being." The arts encode information, stories, and perspectives that allow us to appraise courses of action and the feelings and motives of others in a palatable, low-risk way.
  • "as far as activity in the brain is concerned, there is a faculty of beauty that is not dependent on the modality through which it is conveyed but which can be activated by at least two sources—musical and visual—and probably by other sources as well." Specifically, in this "brain-based theory of beauty," the paper says, that faculty is associated with activity in the medial orbitofrontal cortex.
  • It also enables Kandel—building on the work of Gombrich and the psychoanalyst and art historian Ernst Kris, among others—to compare the painters' rendering of emotion, the unconscious, and the libido with contemporaneous psychological insights from Freud about latent aggression, pleasure and death instincts, and other primal drives.
  • Kandel views the Expressionists' art through the powerful multiple lenses of turn-of-the-century Vienna's cultural mores and psychological insights. But then he refracts them further, through later discoveries in cognitive science. He seeks to reassure those who fear that the empirical and chemical will diminish the paintings' poetic power. "In art, as in science," he writes, "reductionism does not trivialize our perception—of color, light, and perspective—but allows us to see each of these components in a new way. Indeed, artists, particularly modern artists, have intentionally limited the scope and vocabulary of their expression to convey, as Mark Rothko and Ad Reinhardt do, the most essential, even spiritual ideas of their art."
  • The author of a classic textbook on neuroscience, he seems here to have written a layman's cognition textbook wrapped within a work of art history.
  • "our initial response to the most salient features of the paintings of the Austrian Modernists, like our response to a dangerous animal, is automatic. ... The answer to James's question of how an object simply perceived turns into an object emotionally felt, then, is that the portraits are never objects simply perceived. They are more like the dangerous animal at a distance—both perceived and felt."
  • If imaging is key to gauging therapeutic practices, it will be key to neuroaesthetics as well, Kandel predicts—a broad, intense array of "imaging experiments to see what happens with exaggeration, distorted faces, in the human brain and the monkey brain," viewers' responses to "mixed eroticism and aggression," and the like.
  • while the visual-perception literature might be richer at the moment, there's no reason that neuroaesthetics should restrict its emphasis to the purely visual arts at the expense of music, dance, film, and theater.
  • although Kandel considers The Age of Insight to be more a work of intellectual history than of science, the book summarizes centuries of research on perception. And so you'll find, in those hundreds of pages between Kandel's introduction to Klimt's "Judith" and the neurochemical cadenza about the viewer's response to it, dossiers on vision as information processing; the brain's three-dimensional-space mapping and its interpretations of two-dimensional renderings; face recognition; the mirror neurons that enable us to empathize and physically reflect the affect and intentions we see in others; and many related topics. Kandel elsewhere describes the scientific evidence that creativity is nurtured by spells of relaxation, which foster a connection between conscious and unconscious cognition.
  • Zeki's message to art historians, aesthetic philosophers, and others who chafe at that idea is twofold. The more diplomatic pitch is that neuroaesthetics is different, complementary, and not oppositional to other forms of arts scholarship. But "the stick," as he puts it, is that if arts scholars "want to be taken seriously" by neurobiologists, they need to take advantage of the discoveries of the past half-century. If they don't, he says, "it's a bit like the guys who said to Galileo that we'd rather not look through your telescope."
  • Matthews, a co-author of The Bard on the Brain: Understanding the Mind Through the Art of Shakespeare and the Science of Brain Imaging (Dana Press, 2003), seems open to the elucidations that science and the humanities can cast on each other. The neural pathways of our aesthetic responses are "good explanations," he says. But "does one [type of] explanation supersede all the others? I would argue that they don't, because there's a fundamental disconnection still between ... explanations of neural correlates of conscious experience and conscious experience" itself.
  • There are, Matthews says, "certain kinds of problems that are fundamentally interesting to us as a species: What is love? What motivates us to anger?" Writers put their observations on such matters into idiosyncratic stories, psychologists conceive their observations in a more formalized framework, and neuroscientists like Zeki monitor them at the level of functional changes in the brain. All of those approaches to human experience "intersect," Matthews says, "but no one of them is the explanation."
  • "Conscious experience," he says, "is something we cannot even interrogate in ourselves adequately. What we're always trying to do in effect is capture the conscious experience of the last moment. ... As we think about it, we have no way of capturing more than one part of it."
  • Kandel sees art and art history as "parent disciplines" and psychology and brain science as "antidisciplines," to be drawn together in an E.O. Wilson-like synthesis toward "consilience as an attempt to open a discussion between restricted areas of knowledge." Kandel approvingly cites Stephen Jay Gould's wish for "the sciences and humanities to become the greatest of pals ... but to keep their ineluctably different aims and logics separate as they ply their joint projects and learn from each other."
carolinewren

Sarah Palin dives in poll ratings as Tina Fey impersonates her on Saturday Night Live -... - 0 views

  • Palin's poll ratings are telling a more devastating story.
  • engage with the process much earlier on – not least with their Sunday morning political talk shows
  • It currently commands 10 million viewers – a creditable figure for a primetime drama, let alone a late-night sketch show.
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  • Other satirical shows, such as The Daily Show with Jon Stewart and The Colbert Report, are also enjoying record ratings, as well as influence far beyond their own viewers.
  • Even bigger than Saturday Night Live have been the presidential and vice-presidential debates. Sarah Palin's set-to with Joe Biden on October 2 attracted nearly 70 million viewers – a record for a vice-presidential debate and the highest-rated election debate since 1992
  • It is impossible to imagine a similar level of engagement with political television in this country. Gordon Brown and David Cameron would not only have to debate each other on TV – an unlikely scenario in itself – but pull in an audience bigger than the finals of Britain's Got Talent and Strictly Come Dancing put together
  • American networks do have some advantages over the BBC and ITV in planning and executing their political coverage
  • four-year timetable, avoiding the unholy scramble when a British general election is called at a month's notice.
  • In a Newsweek poll in September, voters were asked whether Palin was qualified or unqualified to be president. The result was a near dead-heat. In the same poll this month, those saying she was "unqualified" outnumbered those saying she was "qualified" by a massive 16 points
  • "I think we're learning what it means to have opinion journalism in this country on such a grand scale," says Stelter. "It's only in the last six to 12 months that those lines have hardened between Fox and MSNBC. I think the [ratings] numbers for cable have surprised people.
  • I think that shows that people are looking for different stripes of political news."
  • American political TV certainly is polarised. When Governor Palin attacked the media in her speech at the Republican convention last month, the crowd chanted "NBC"
  • Gwen Ifill, a respected anchor on the non-commercial channel PBS, who moderated the vice-presidential debate, saw her impartiality attacked because she is writing a book about African-American politics that mentions Obama in its title
  • America's networks comprehensively outstrip this country in both volume and quality of political coverage.
  • All three major US networks – ABC, CBS and NBC – offer a large amount of serious (and unbiased) political coverage, both in their evening network newscasts and in their morning equivalents of GMTV
  • Impartiality and the public service ethos hardly characterise Tina Fey's performances. Tonight's presidential debate forms part of a series driven largely by commercial networks, not publicly funded channels. Neither Fox News nor MSNBC was set up as a sop to a regulator
Javier E

These Studies Show How 'The Fox Effect' Pushed Congress, Country To The Right - 0 views

  • several studies showing how Fox broke into an untapped market for a single conservative news source after years of FCC regulations which required equal time for political debate (the so-called "fairness doctrine" ended in 1987 under President Reagan.)
  • Barlett also surfaced studies which show that that the Fox Effect changed not only Americans' media diet, but their political behavior as well — boosting turnout for the GOP and pushing both Republicans and Democrats rightward in Congress
  • A 2007 study in the Quarterly Journal of Economics found that the arrival of Fox had a "significant effect" on the presidential elections from 1996 to 2000: Republican candidates gained 0.4 to 0.7 percentage points in towns that broadcast the channel. (The research also credited Fox with GOP gains in the Senate.)
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  • Meanwhile, a 2014 study by The National Bureau of Economic Research found that the likelihood of voting Republican increased by 0.9 points among viewers who watched "four additional minutes per week."
  • research that shows the Fox Effect caused congressmen in both parties to "increase their support for Republican policies."
  • during the Clinton years, members of Congress became "less supportive of President Clinton in districts where Fox News begins broadcasting than similar representatives in similar districts where Fox News was not broadcast."
  • These days, the misinformation peddled by Fox may actually lull conservative viewers and voters into a false sense of security.
  • "wishful thinking" may have hurt Republicans' efforts to take the White House in 2012. "It may be that some Republican Fox viewers became complacent and didn’t work as hard as they might if they had been more aware of how badly Romney was doing in the final days of the campaign," he wrote.
Javier E

The Republican Horse Race Is Over, and Journalism Lost - The New York Times - 0 views

  • Wrong, wrong, wrong — to the very end, we got it wrong.
  • in the end, you have to point the finger at national political journalism, which has too often lost sight of its primary directives in this election season: to help readers and viewers make sense of the presidential chaos; to reduce the confusion, not add to it; to resist the urge to put ratings, clicks and ad sales above the imperative of getting it right.
  • The first signs that something was amiss in the coverage of the Tea Party era actually surfaced in the 2014 midterms. Oh, you broadcast network newscast viewers didn’t know we had important elections with huge consequences for the governance of your country that year? You can be forgiven because the broadcast networks hardly covered them.
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  • the lesson in Virginia, as the Washington Post reporter Paul Farhi wrote at the time, was that nothing exceeds the value of shoe-leather reporting, given that politics is an essentially human endeavor and therefore can defy prediction and reason.
  • Yet when Mr. Trump showed up on the scene, it was as if that had never happened.
  • It was another thing to declare, as The Huffington Post did, that coverage of his campaign could be relegated to the entertainment section (and to add a disclaimer to articles about him) and still another to give Mr. Trump a “2 percent” chance at the nomination despite strong polls in his favor, as FiveThirtyEight did six months before the first votes were cast.
  • Predictions that far out can be viewed as being all in good fun. But in Mr. Trump’s case, they also arguably sapped the journalistic will to scour his record as aggressively as those of his supposedly more serious rivals. In other words, predictions can have consequences.
  • The problems weren’t at all only due to the reliance on data. Don’t forget those moments that were supposed to have augured Mr. Trump’s collapse: the certainty that once the race narrowed to two or three candidates, Mr. Trump would be through, and what at one point became the likelihood of a contested convention.
  • That’s all the more reason in the coming months to be as sharply focused on the data we don’t have as we are on the data we do have (and maybe watching out for making any big predictions about the fall based on the polling of today). But a good place to start would be to get a good night’s sleep, and then talk to some voters.
sissij

How Intelligent Are Psychopaths? Study Examines the "Hannibal Lecter Myth" | Big Think - 0 views

  • We tend to think of psychopaths as dangerous, antisocial, lacking in key human emotions like empathy or remorse.
  • finding that whatever qualities they might have, high intelligence is not one of them. In fact, psychopaths were found to be less intelligent than average people.
  • referred by psychologists as the “Hannibal Lecter myth”. But that kind of Hollywoodized psychopath did not sit well with observed facts. 
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  • The researchers found that psychopaths scored lower on intelligence tests. A surprising result, according to Boutwell. 
  • The researchers hope that their finding will contribute to our understanding psychopathy, currently an untreatable condition. 
  • Further research might also change how psychopaths are treated by the criminal justice system. 
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    We tends to give labels and stereotypes to a group of people, and the psychopaths is just another group of people that has been incorrectly depicted. The social media plays a big part in this case. The Hollywood creates psychopaths as highly intelligent evil genius to make the characters and storyline more interesting. However, it is far from the actual fact, but the viewers and the general public take this image as a reality. Since people tend to be lazy, they eager to receive information rather than find the information themselves. Due to the exposure effect, the image of psychopaths being evil but highly intelligent becomes the mainstream impression on psychopaths. Correcting the image of psychopaths in our head can help us better understand their behaviors without making unfair judgments. --Sissi (2/9/2017)
sissij

Google Training Ad Placement Computers to Be Offended - The New York Times - 0 views

  • But after seeing ads from Coca-Cola, Procter & Gamble and Wal-Mart appear next to racist, anti-Semitic or terrorist videos, its engineers realized their computer models had a blind spot: They did not understand context.
  • Now teaching computers to understand what humans can readily grasp may be the key to calming fears among big-spending advertisers that their ads have been appearing alongside videos from extremist groups and other offensive messages.
  • But the recent problems opened Google to criticism that it was not doing enough to look out for advertisers. It is a significant problem for a multibillion-dollar company that still gets most of its revenue through advertising.
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  • The idea is for machines to eventually make the tough calls.
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    I have never think about the context of where the ads are in. I though ads just pops up randomly and now I know that there are actually codes behind where the ads appears. Why is putting ads besides extremist video a bad idea? I think it is probably because they people would mistaken that the company sponsor the video. Actually I am not very sure about why it is a bad thing. However, ads can definitely be more efficient in the right context. Different people watch different kind of video, targeting the potential costumers. It would benefit both the viewer and the company. --Sissi (4/3/2017)
kenjiendo

TED Talk: Aparna Rao: Art that craves your attention - 3 views

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    Very imaginative approach to forming a connection and dependency between a work and the viewer.
Adam Clark

Why You Can't Trust The Media - 0 views

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    As networks and publications try and fill the 24-hour news cycle, it's hard to tell truth from fiction someone created to have something to talk about for the next half hour to half year. Unfortunately for us, the viewers and readers, that is the media telling untruths in its most harmless form. As you'll see below, there might be more sinister motives to the way the media tells a story. If true, this is pretty scary stuff.
summertyler

TV VIEW - When Reality Begins to Look a Little Unreal - 0 views

  • When Reality Begins to Look a Little Unreal
  • Television's reality formats include everything from the nightly news to talk shows to ''based on fact'' movies to the Summer Olympics to Phil, Oprah and Geraldo. The only productions definitely not admitted under the reality umbrella are sitcoms and action-adventures.
  • Fox Broadcasting, already happy about its ''America's Most Wanted,'' a package that adds up to an excuse for the detailed re-creation of violent crimes, is now pushing ''Beyond Tomorrow,'' a magazine about technology developments. The premiere featured a reporter in a sushi restaurant in Japan ''accidentally'' spilling sauce on his $35 polo shirt, which was then cleaned to spotless perfection by high-frequency sound waves.
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  • How much of this kind of reality can the public take? Producers clearly see no end in sight, and the results are increasingly becoming more questionable.
  • This is what's called a ''reality-based'' series, a label that has less to do with reality than comforting formula. The cameras do not go to a real hospital. But three real doctors are on the production staff.
  • ''What you are about to see is real,'' we were told once again.
  • ''On Trial'' opens with an announcer exclaiming that viewers are about to see ''Real people! Real Cases! Real Life!'' Mr. Clooney, a distinguished-looking fellow, fills in the pertinent facts.
  • His life shattered, he now has the dubious pleasure of knowing that, for some 20 minutes, he was the star of a television reality entertainment.
  • Everything is designed, they say, to ''give the show its docudrama look.'' The show's regular staff of three doctors are depicted by actors.
  • Needless to say, medical problems and crises have long been popular on television, especially on soap operas. ''Family Medical Center'' merely dispenses with extraneous plot and character developments and goes right to the medical core. A press release is candid about the show's interpretation of reality: ''It will have suspense, conflict and a resolution, which in almost all cases will be a happy one.''
  • The show looks as real as television entertainment can possibly make it. Alert viewers, however, will note whizzing by in the final credits the following advisory: '' 'Family Medical Center' is a dramatization. The characters are fictional and bear no resemblance to persons living or dead.''
  • Television reality wears many masks. A key to the overall picture was provided by one of those actors who deceived Oprah Winfrey and Geraldo Rivera with false impersonations on air. Why not, he shrugged, it's all entertainment. Frightening but not beyond comprehension.
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    How can you know if a show that is called reality, is actually reality, or if it is just "reality"?
jlessner

Super Bowl Ads: Incredibly Cheap or an Incredible Waste of Money? - The Atlantic - 0 views

  • or the second straight year, advertisers are willing to pay about $4 million for a 30-second Super Bowl spot, and for the umpteenth straight year, there are questions about whether Sunday represents a sensational steal or an insane rip-off.
  • Compared to another primetime TV commercial, there's no question: Super Bowl ads are cheap.
  • But compared to, say, any other sensible way of spending money, many Super Bowl ads are something like a ritual financial sacrifice, a pyre of money set on fire to please the Buzz Gods for no particular reason.
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  • Super Bowl's audience exists on a different planet from the rest of everything we call "pop culture."
  • So if you add the year's biggest movie and the year's biggest TV show and the year's biggest album (while pretending that there is no overlap), you sum to an audience of 69 million, total. This year's Super Bowl is projected to have 120 million viewers watching—all at once. There is pop culture, and then there is the Super Bowl.
  • The argument "$4 million for 30 seconds is absurd" is sort of like saying "$1,000 for dinner is absurd." Yes, $1,000 is an expensive dinner-for-one. But what about a fancy dinner for 10 friends? Or 20 friends? Or 100? The more people at the table, the more that $1,000 starts to look like a bargain.
  • To understand why the Super Bowl is such a good deal by TV advertising standards, you have to understand the first thing about TV advertising. It's not about the price you pay for the advertisement. It's about the price you pay for the eyeballs
  • The Super Bowl's rate this year is about $35 to reach 1,000 people. Is that expensive? Not at all.
  • People in living rooms across the country say, in unison, "Everybody shut up, I want to experience this corporate messaging so that I can engage with the brand."
  • For four hours a year, a Super Bowl viewer transforms from an ordinary human, constantly rejecting the bombardment of advertising, into a marketing professor's platonic ideal of consumer, diligently seeking out great brand messaging. Surely, that remarkable metamorphosis is worth something.
Javier E

Heady Stakes for 'Black-ish' on ABC - NYTimes.com - 0 views

  • hovering above all that is a more subtle — and quietly clever — narrative arc, involving the gap between parents and children and how each generation has a different awareness of what it means to be black in 2014.
  • I want it to succeed because the show arrives when black characters on mainstream broadcast networks who directly deal with issues like race are incredibly rare.
  • so far, his approach seems to be a hit. The premiere resonated with critics and attracted a robust 11 million viewers, besides generating a lot of positive reactions and discussions on social media. In a vote of confidence, ABC has given the show a full-season order.
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  • it seems as if networks think that post-racial story lines are the only acceptable ways of showcasing black characters on television.
  • TV is resplendent with ethnically diverse casts, from procedurals like “Law & Order: SVU” and “NCIS: Los Angeles” to hits like “Scandal” and “Elementary” to sitcoms like “New Girl” and “Brooklyn Nine-Nine.”  But the characters on those series don’t often deal directly with racial issues in everyday life and, by not doing so, perpetuate another kind of colorblindness, one that homogenizes characters and treats race as inconsequential, when it is anything but.
  • “The PC way of handling culture has been to not talk about it,” Kenya Barris, the show’s creator, said in an interview. “But we should be talking about it.”
  • What black viewers are left with instead, said Dayna Chatman, a media researcher at the Annenberg School for Communication and Journalism at the University of Southern California, is a dynamic that “makes whiteness the norm.”
  • reality television often showcases African-Americans, but since that genre is often about over-the-top performances, she said, it isn’t “particularly representative or flattering.”
  • “The business explanation is always that this isn’t what the marketplace is asking for,”
  • The lack of texture and diversity on television is harder to ignore amid the rise of streaming and online series (say, Netflix’s “Orange Is the New Black” or Issa Rae’s “The Misadventures of Awkward Black Girl”) as well as social media like Instagram and Vine (see King Bach’s account). They offer a welcome and much more nuanced window into black humor and culture.
  • there’s no middle ground: Either race is largely absent or exaggerated to the point of caricature.
  • He said ABC and cable networks pursued him and the “Black-ish” pilot “very aggressively.” Contrary to popular belief, networks “are looking for something that deals with diversity,” he said. “The problem has been timing and having the right package behind it.”
  • “This is the first time in American history where the most famous people in America are black,” he said, naming the Obama family and the musicians Kanye West and Beyoncé. “But there’s still a really obvious invisibility on television.”
  • Mr. Barris said he was determined to do more than create a successor to “The Cosby Show,” although “Black-ish” draws from its legacy. But while the popularity of the Huxtable family centered on its warmth and relatability, it was, Mr. Barris said, “about a family that happened to be black.” He added that he wanted his show to be much more cognizant of modern racial identity, and to reflect the class and racial dynamics of being black in America.
  • “We are hyperaware of how people and the media perceive us,” she said. “And who gets it and who doesn’t get it.”
  • In 2005, Mr. Chappelle walked away from his lucrative show on Comedy Central after expressing discomfort that the line between his social commentary and racial satire had grown too thin.
  • Today, there are a few other shows operating in the space left behind by Mr. Chappelle, including “Key & Peele” on Comedy Central and “Black Jesus” on Adult Swim. But those are cable outlets with smaller audiences, whereas “Black-ish” is on a mainstream network.
Javier E

'ContraPoints' Is Political Philosophy Made for YouTube - The Atlantic - 1 views

  • While Wynn positions herself on the left, she is no dogmatic ideologue, readily admitting to points on the right and criticizing leftist arguments when warranted
  • She has described her work as “edutainment” and “propaganda,” and it’s both
  • But what makes her videos unique is the way Wynn combines those two elements: high standards of rational argument and not-quite-rational persuasion. ContraPoints offers compelling speech aimed at truth, rendered in the raucous, meme-laden idiom of the interne
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  • In 2014, Wynn noticed a trend on YouTube that disturbed her: Videos with hyperbolic titles like “why feminism ruins everything,” “SJW cringe compilation,” and “Ben Shapiro DESTROYS Every College Snowflake” were attracting millions of views and spawning long, jeering comment threads. Wynn felt she was watching the growth of a community of outrage that believes feminists, Marxists, and multiculturalists are conspiring to destroy freedom of speech, liquidate gender norms, and demolish Western civilization
  • Wynn created ContraPoints to offer entertaining, coherent rebuttals to these kinds of ideas. Her videos also explain left-wing talking points—like rape culture and cultural appropriation—and use philosophy to explore topics that are important to Wynn, such as the meaning of gender for trans people.
  • Wynn thinks it’s a mistake to assume that viewers of angry, right-wing videos are beyond redemption. “It’s quite difficult to get through to the people who are really committed to these anti-progressive beliefs,” Wynn told me recently. However, she said, she believes that many viewers find such ideas “psychologically resonant” without being hardened reactionaries. This broad, not fully committed center—comprising people whose minds can still be changed—is Wynn’s target audience.
  • Usually, the videos to which Wynn is responding take the stance of dogged reason cutting through the emotional excesses of so-called “political correctness.” For example, the American conservative commentator Ben Shapiro, who is a target of a recent ContraPoints video, has made “facts don’t care about your feelings” his motto. Wynn’s first step in trying to win over those who find anti-progressive views appealing is to show that these ideas often rest on a flimsy foundation. To do so, she fully adopts the rational standards of argument that her rivals pride themselves on following, and demonstrates how they fail to achieve them
  • Wynn dissects her opponents’ positions, holding up fallacies, evasions, and other rhetorical tricks for examination, all the while providing a running commentary on good argumentative method.
  • The host defends her own positions according to the same principles. Wynn takes on the strongest version of her opponent’s argument, acknowledges when she thinks her opponents are right and when she has been wrong, clarifies when misunderstood, and provides plenty of evidence for her claims
  • Wynn is a former Ph.D. student in philosophy, and though her videos are too rich with dick jokes for official settings, her argumentative practice would pass muster in any grad seminar.
  • she critiques many of her leftist allies for being bad at persuasion.
  • Socrates persuaded by both the logic of argument and the dynamic of fandom. Wynn is beginning to grow a dedicated following of her own: Members of online discussion groups refer to her as “mother” and “the queen,” produce fan art, and post photos of themselves dressed as characters from her videos.
  • she shares Socrates’s view that philosophy is more an erotic art than a martial one
  • As she puts it, she’s not trying to destroy the people she addresses, but seduce them
  • for Wynn, the true key to persuasion is to engage her audience on an emotional level.
  • One thing she has come across repeatedly is a disdain for the left’s perceived moral superiority. Anti-progressives of all stripes, Wynn told me, show an “intense defensiveness against being told what to do” and a “repulsion in response to moralizing.”
  • Matching her speech to the audience’s tastes presents a prickly rhetorical challenge. In an early video, Contra complains: “The problem is this medium. These goddamn savages demand a circus, and I intend to give them one, but behind the curtain, I really just want to have a conversation.
  • Philosophical conversation requires empathy and good-faith engagement. But the native tongue of political YouTube is ironic antagonism. It’s Wynn’s inimitable way of combining these two ingredients that gives ContraPoints its distinctive mouthfeel.
  • Wynn spends weeks in the online communities of her opponents—whether they’re climate skeptics or trans-exclusionary feminists—trying to understand what they believe and why they believe it. In Socrates’s words, she’s studying the souls of her audience.
sissij

YouTube Filtering Draws Ire of Gay and Transgender Creators - The New York Times - 0 views

  • YouTube said on Sunday that it was investigating the simmering complaints by some users that its family-friendly “restricted mode” wrongly filters out some lesbian, gay, bisexual and transgender videos.
  • In a statement, YouTube described restricted mode as “an optional feature used by a very small subset of users who want to have a more limited YouTube experience.”
  • In a statement, YouTube said that many videos featuring lesbian, gay, bisexual and transgender content were unaffected by the filter, an optional parental-control setting, and that it only targeted those that discussed sensitive topics such as politics, health and sexuality.
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  • the system is “not 100 percent accurate.”
  • Over the weekend, many video creators and users complained on Twitter, recycling the hashtag #YouTubeIsOverParty, which was trending worldwide by Sunday night.
  •  
    Restriction in social media has always been a controversial issue. I think this problem in the system filtering the videos of gay and transgender creator shouldn't be all blamed on Youtube. I think the system Youtube used to filter the video is not based on the sexuality information of the creators. It think the system might take in the comments and survey results from the viewer. I think this reflects that the mainstream community and mindset still reject and repel transgenders and gays. People don't want to be sensitive topics. --Sissi (3/20/2017)
Javier E

Opinion | Why Fox News Slimed a Purple Heart Recipient - The New York Times - 0 views

  • In anticipation of Lt. Col. Alexander Vindman’s recent public testimony in the House’s impeachment inquiry, the Fox News host Laura Ingraham and a guest concocted an insulting fantasy on her show: the idea that Colonel Vindman might be a Ukrainian spy.
  • as a former Fox News opinion talk-show guest host and contributor for 14 years, it didn’t shock me.
  • First, we must talk about narratives. In my time at Fox News, narratives were weapons of mass emotional manipulation, what the Nobel laureate Robert J. Shiller defines in “Narrative Economics” as “contagious stories” — as he put it in a paper of the same name, “a simple story or easily expressed explanation of events that many people want to bring up in conversation or on news or social media because it can be used to stimulate the concerns or emotions of others, and/or because it appears to advance self-interest.”
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  • we find information or misinformation “22 times more memorable in narrative form.”
  • It’s a contagion, and thanks to social media, or “participatory propaganda,” highly viral
  • The Fox News counternarrative model is as simple as it is cunning. The segment producer’s job is to get the answers to two questions: What is the most emotionally engaging story we have right now
  • The next question is, how do we construct a counternarrative that includes as many existing other believable meta-narratives as possible
  • The hunt for the killer narrative starts with the “Morning Memo” to the producers. It shares the interpretation from the vice president of news of the highest-trending articles on Foxnews.com and Drudge
  • The next move is to get a few Fox News contributor regulars — elected officials and paid pundits — not just to deliver the new counternarrative but also to wrap it inside an existing or new meta-narrative.
  • What do the ratings tell the producers are the most engaging meta-narratives for the over 80 million Fox News viewers on all digital platforms?
  • Conspiracy theories.
  • Why do people love conspiracy stories? It’s human behavior
  • The emotional payoff from being on the inside of a conspiracy is a self-esteem jolt that makes you feel smarter than your tribal foe and keeps your eyeballs glued to screens
  • Every successful Fox News segment producer has the conspiracy script down cold. These segments work best when the “proof” of a conspiracy against a tribal leader — in this case the Republican president — makes the viewer feel under attack as well
  • it helps when a proposed conservative thought leader mixes in the meta-narrative to the effect that “we are victimized again by the condescending Beltway elites.”
  • Believing in conspiracy theories is a psychological construct for people to take back some semblance of control in their lives. It inflates their sense of importance. It makes them feel they have access to “special knowledge” that the rest of the world is “too blind,” “too dumb” or “too corrupt” to understand.
peterconnelly

Opinion: Budweiser's very smart Super Bowl call - CNN - 0 views

  • This year's Super Bowl will be full of firsts: the first without a packed stadium; the first requiring players and coaches to follow Covid-19 protocol; and the first broadcast in a long time to go without ads from some of its big, perennial advertisers.
  • That is surprising considering the Super Bowl, which typically draws around 100 million viewers
  • has been frequently rated the most-watched broadcast of th
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  • Budweiser has also released a 90-second digital ad encouraging people to embrace vaccination.
  • What's even more extraordinary is Anheuser-Busch's decision to scrap its Budweiser Super Bowl ad in favor of supporting the Ad Council and COVID Collaborative's vaccine awareness initiative and donating money to go toward the organizations' future ad campaigns.
  • e year
  • This move by Budweiser is big, and it gives humanitarian organizations like mine hope and optimism.
  • who among the wealthiest corporations will join Budweiser? Which will put a fraction of their profits to push back against urgent and catastrophic events — and potentially save lives?
  • I'll be honest. It is hard for me to have a rosy outlook on companies reporting tens of billions of profits in 2020.
  • I know corporate success helps our economy, rewards innovators and brings job security to middle class workers. But I also know that with investment we can solve hunger. If ordinary American donors can contribute enough to feed a family of five for a month, corporations and those who've done well during the pandemic could do exponentially more.
  • By applying their ad money to public service, Budweiser is not only anticipating a better future -- it is helping make it a reality.
Javier E

Don't Do TikTok - by Jonathan V. Last - The Triad - 0 views

  • The small-bore concern is personal data. TikTok is basically Chinese spyware. The platform is owned by a Chinese company, Bytedance, which, like all Chinese companies, operates at the pleasure of the Chinese Communist Party.1 Anyone from Bytedance who wants to look into an American user’s TikTok data can do so. And they do it on the reg.
  • But personal data isn’t the big danger. The big danger is that TikTok decides what videos people see. Recommendations are driven entirely by the company’s black-box algorithm. And since TikTok answers to the Chinese Communist Party, then if the ChiComs tell TikTok to start pushing certain videos to certain people, that’s what TikTok will do.
  • It’s a gigantic propaganda engine. Making TikTok your platform of choice is the equivalent of using RT as your primary news source.
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  • TikTok accounts run by the propaganda arm of the Chinese government have accumulated millions of followers and tens of millions of views, many of them on videos editorializing about U.S. politics without clear disclosure that they were posted by a foreign government.
  • The accounts are managed by MediaLinks TV, a registered foreign agent and Washington D.C.-based outpost of the main Chinese Communist Party television news outlet, China Central Television. The largest of them are @Pandaorama, which features cute videos about Chinese culture, @The…Optimist, which posts about sustainability, and @NewsTokss, which features coverage of U.S. national and international news.
  • In the run-up to the 2022 elections, the @NewsTokss account criticized some candidates (mostly Republicans), and favored others (mostly Democrats). A video from July began with the caption “Cruz, Abbott Don’t Care About Us”; a video from October was captioned “Rubio Has Done Absolutely Nothing.” But @NewsTokss did not target only Republicans; another October video asked viewers whether they thought President Joe Biden’s promise to sign a bill codifying abortion rights was a “political manipulation tactic.” Nothing in these videos disclosed to viewers that they were being pushed by a foreign government.
  • any Chinese play for Taiwan would be accompanied by TikTok aggressively pushing content in America designed to divide public opinion and weaken America’s commitment to Taiwan’s defense.
  • With all the official GOP machinations against gay marriage, it seems like if McConnell wanted that bill to fail, he could have pressured two Republican senators to vote against it. He said nothing. Trump said nothing. DeSantis said nothing. There was barely a whimper of protest from those who could have influenced this. Mike Lee and Ted Cruz engaged in theatrics, but no one actually used their power to stop this.
  • They let it pass because they don’t care and they want it to go away as an issue. And that goes for the MAGA GOP as well. Opposition to it in politics is all theater and will have a shelf life in riling up the base.
  • Evangelical religious convictions might be for one man + one woman marriage. But, the civil/political situation is far different from that and it’s worth recognizing where the GOP actually stands. They could have stopped this. They didn’t. That point should be clear, especially to their evangelical base who looks to the GOP to save America for them.
Javier E

Why the very concept of 'general knowledge' is under attack | Times2 | The Times - 0 views

  • why has University Challenge lasted, virtually unchanged, for so long?
  • The answer may lie in a famous theory about our brains put forward by the psychologist Raymond Cattell in 1963
  • Cattell divided intelligence into two categories: fluid and crystallised. Fluid intelligence refers to basic reasoning and other mental activities that require minimal learning — just an alert and flexible brain.
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  • By contrast, crystallised intelligence is based on experience and the accumulation of knowledge. Fluid intelligence peaks at the age of about 20 then gradually declines, whereas crystallised intelligence grows through your life until you hit your mid-sixties, when you start forgetting things.
  • that explains much about University Challenge’s appeal. Because the contestants are mostly aged around 20 and very clever, their fluid intelligence is off the scale
  • On the other hand, because they have had only 20 years to acquire crystallised intelligence, their store of general knowledge is likely to be lacking in some areas.
  • In each episode there will be questions that older viewers can answer, thanks to their greater store of crystallised intelligence, but the students cannot. Therefore we viewers don’t feel inferior when confronted by these smart young people. On the contrary: we feel, in some areas, slightly superior.
  • there is a real threat to the future of University Challenge and much else of value in our society, and it is this. The very concept of “general knowledge” — of a widely accepted core of information that educated, inquisitive people should have in their memory banks — is under attack from two different groups.
  • It’s a brilliantly balanced format
  • They argue that all knowledge is contextual and that things taken for granted in the past — for instance, a canon of great authors that everyone should read at school — merely reflect an outdated, usually Eurocentric view of what’s intellectually important.
  • The first comprises the deconstructionists and decolonialists
  • The other group is the technocrats who argue that the extent of human knowledge is now so vast that it’s impossible for any individual to know more than, perhaps, one billionth of it
  • So why not leave it entirely to computers to do the heavy lifting of knowledge storing and recall, thus freeing our minds for creativity and problem solving?
  • The problem with the agitators on both sides of today’s culture wars is that they are forcefully trying to shape what’s accepted as general knowledge according to a blatant political agenda.
  • And the problem with relying on, say, Wikipedia’s 6.5 million English-language articles to store general knowledge for all of us? It’s the tacit implication that “mere facts” are too tedious to be clogging up our brains. From there it’s a short step to saying that facts don’t matter at all, that everything should be decided by “feelings”. And from there it’s an even shorter step to fake news and pernicious conspiracy theories, the belittling of experts and hard evidence, the closing of minds, the thickening of prejudice and the trivialisation of the national conversation.
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