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this is like if Russell Moore came out and said that, on the whole, Christianity turns out to be a bad thing. It’s that big of a deal.

Thompson’s case centers around constraints and supply, particularly as they apply to content creation.

In the pre-internet days, creating and distributing content was relatively expensive, which placed content publishers—be they newspapers, or TV stations, or movie studios—high on the value chain.

The internet reduced distribution costs to zero and this shifted value away from publishers and over to aggregators: Suddenly it was more important to aggregate an audience—a la Google and Facebook—than to be a content creator.

Audiences were valuable; content was commoditized.

What has alarmed Thompson is that AI has now reduced the cost of creating content to zero.

what does the world look like when both the creation and distribution of content are zero?

Hellscape

We’re headed to a place where content is artificially created and distributed in such a way as to be tailored to a given user’s preferences. Which will be the equivalent of living in a hall of mirrors.

What does that mean for news? Nothing good.

It doesn’t really make sense to talk about “news media” because there are fundamental differences between publication models that are driven by scale.

So the challenges the New York Times face will be different than the challenges that NPR or your local paper face.

Two big takeaways:

(1) Ad-supported publications will not survive

Zero-cost for content creation combined with zero-cost distribution means an infinite supply of content. The more content you have, the more ad space exists—the lower ad prices go.

Actually, some ad-supported publications will survive. They just won’t be news. What will survive will be content mills that exist to serve ads specifically matched to targeted audiences.

(2) Size is determinative.

The New York Times has a moat by dint of its size. It will see the utility of its soft “news” sections decline in value, because AI is going to be better at creating cooking and style content than breaking hard news. But still, the NYT will be okay because it has pivoted hard into being a subscription-based service over the last decade.

At the other end of the spectrum, independent journalists should be okay. A lone reporter running a focused Substack who only needs four digits’ worth of subscribers to sustain them.

But everything in between? That’s a crapshoot.

Technology writers sometimes talk about the contrast between “builders” and “conservers” — roughly speaking, between those who are most animated by what we stand to gain from technology and those animated by what we stand to lose.

in our moment the builder and conserver types are proving quite mercurial. On issues ranging from Big Tech to medicine, human enhancement to technologies of governance, the politics of technology are in upheaval.

Dispositions are supposed to be basically fixed. So who would have thought that deep blue cities that yesterday were hotbeds of vaccine skepticism would today become pioneers of vaccine passports? Or that outlets that yesterday reported on science and tech developments in reverent tones would today make it their mission to unmask “tech bros”?

One way to understand this churn is that the builder and the conserver types each speak to real, contrasting features within human nature. Another way is that these types each pick out real, contrasting features of technology. Focusing strictly on one set of features or the other eventually becomes unstable, forcing the other back into view.

The pandemic’s descent from medical emergency to political flash point can be mapped as a series of surges of bickering over that one simple phrase. “Follow the science!” people on both sides insisted, as the guidance from politicians and public health officials shifted over the past two years from anti-mask to pro-mask to “keep on masking” to more refined recommendations about which masks to wear and now to a spotty lifting of mandates.

demands that the other side “follow the science” are often a complete rejection of another person’s cultural and political identity: “It’s not just people believing the scientific research that they agree with. It’s that in this extreme polarization we live with, we totally discredit ideas because of who holds them.

“I’m struggling as much as anyone else,” she said. “Our job as informed citizens in the pandemic is to be like judges and synthesize information from both sides, but with the extreme polarization, nobody really trusts each other enough to know how to judge their information.

Many people end up putting their trust in some subset of the celebrity scientists they see online or on TV. “Follow the science” often means “follow the scientists” — a distinction that offers insight into why there’s so much division over how to cope with the virus,

although a slim majority of Americans they surveyed don’t believe that “scientists adjust their findings to get the answers they want,” 31 percent do believe scientists cook the books and another 16 percent were unsure.

Those who mistrust scientists were vastly less likely to be worried about getting covid-19 — and more likely to be supporters of former president Donald Trump,

A person’s beliefs about scientists’ integrity “is the strongest and most consistent predictor of views about … the threats from covid-19,”

When a large minority of Americans believe scientists’ conclusions are determined by their own opinions, that demonstrates a widespread “misunderstanding of scientific methods, uncertainty, and the incremental nature of scientific inquiry,” the sociologists concluded.

Americans’ confidence in science has declined in recent decades, especially among Republicans, according to Gallup polls

The survey found last year that 64 percent of Americans said they had “a great deal” or “quite a lot” of confidence in science, down from 70 percent who said that back in 1975

Confidence in science jumped among Democrats, from 67 percent in the earlier poll to 79 percent last year, while Republicans’ confidence cratered during the same period from 72 percent to 45 percent.

The fact that both sides want to be on the side of “science” “bespeaks tremendous confidence or admiration for a thing called ‘science,’ ”

Even in this time of rising mistrust, everybody wants to have the experts on their side.

That’s been true in American debates regarding science for many years

Four decades ago, when arguments about climate change were fairly new, people who rejected the idea looked at studies showing a connection between burning coal and acid rain and dubbed them “junk science.” The “real” science, those critics said, showed otherwise.

“Even though the motive was to reject a scientific consensus, there was still a valorization of expertise,”

“Even people who took a horse dewormer when they got covid-19 were quick to note that the drug was created by a Nobel laureate,” he said. “Almost no one says they’re anti-science.”

“There isn’t a thing called ‘the science.’ There are multiple sciences with active disagreements with each other. Science isn’t static.”

The problem is that the phrase has become more a political slogan than a commitment to neutral inquiry, “which bespeaks tremendous ignorance about what science is,”

t scientists and laypeople alike are often guilty of presenting science as a monolithic statement of fact, rather than an ever-evolving search for evidence to support theories,

while scientists are trained to be comfortable with uncertainty, a pandemic that has killed and sickened millions has made many people eager for definitive solutions.

“I just wish when people say ‘follow the science,’ it’s not the end of what they say, but the beginning, followed by ‘and here’s the evidence,’

As much as political leaders may pledge to “follow the science,” they answer to constituents who want answers and progress, so the temptation is to overpromise.

It’s never easy to follow the science, many scientists warn, because people’s behaviors are shaped as much by fear, folklore and fake science as by well-vetted studies or evidence-based government guidance.

“Science cannot always overcome fear,”

Some of the states with the lowest covid case rates and highest vaccination rates nonetheless kept many students in remote learning for the longest time, a phenomenon she attributed to “letting fear dominate our narrative.”

“That’s been true of the history of science for a long time,” Gandhi said. “As much as we try to be rigorous about fact, science is always subject to the political biases of the time.”

A study published in September indicates that people who trust in science are actually more likely to believe fake scientific findings and to want to spread those falsehoods

The study, reported in the Journal of Experimental Social Psychology, found that trusting in science did not give people the tools they need to understand that the scientific method leads not to definitive answers, but to ever-evolving theories about how the world works.

Rather, people need to understand how the scientific method works, so they can ask good questions about studies.

Trust in science alone doesn’t arm people against misinformation,

Overloaded with news about studies and predictions about the virus’s future, many people just tune out the information flow,

That winding route is what science generally looks like, Swann said, so people who are frustrated and eager for solid answers are often drawn into dangerous “wells of misinformation, and they don’t even realize it,” she said. “If you were told something every day by people you trusted, you might believe it, too.”

With no consensus about how and when the pandemic might end, or about which public health measures to impose and how long to keep them in force, following the science seems like an invitation to a very winding, even circular path.