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Modern game theory is generally dated to 1944, with the publication of von Neumann’s “Theory of Games and Economic Behavior,” which imagined human interactions as a series of moves and countermoves aimed at maximizing “payoff.” Since then the discipline has thrived, often dominating political science, economics and biology

But a century and a half earlier, Mr. Chwe argues, Austen was very deliberately trying to lay philosophical groundwork for a new theory of strategic action, sometimes charting territory that today’s theoreticians have themselves failed to reach.

Game theory, he argues, isn’t just part of “hegemonic cold war discourse,” but what the political scientist James Scott called a subversive “weapon of the weak.”

many situations, Mr. Chwe points out, involve parties with unequal levels of strategic thinking. Sometimes a party may simply lack ability. But sometimes a powerful party faced with a weaker one may not realize it even needs to think strategically.

Mr. Chwe, who identifies some 50 “strategic manipulations” in Austen

First among her as yet unequaled concepts is “cluelessness

Even some humanists who admire Mr. Chwe’s work suggest that when it comes to appreciating Austen, social scientists may be the clueless ones. Austen scholars “will not be surprised at all to see the depths of her grasp of strategic thinking and the way she anticipated a 20th-century field of inquiry,”

The overarching claims of the story were disingenuous and horrifying; the facts it included had been removed from all useful context and placed in a new, sinister one; its insinuating mention of “Muslim martyrs,” in proximity to mentions of Mr. Khan’s son, and its misleading and strategic mention of Shariah law, amounted to a repulsive smear. It was a story that appealed to bigoted ideas and that would clearly appeal to those who held them.

This was a story the likes of which was an enormous force in this election, clearly designed to function well within Facebook’s economy of sharing. And it probably would not run afoul of the narrow definition of “fake news.”

Stories like that one get to the heart of the rhetorical and strategic risk of holding up “fake news” as a broad media offensive position, especially after an election cycle characterized by the euphoric inversion of rhetoric by some of Mr. Trump’s supporters, and by the candidate himself

This tactic was used on the language of social justice, which was appropriated by opponents and redeployed nihilistically, in an open effort to sap its power while simultaneously taking advantage of what power it retained

Anti-racists were cast as the real racists. Progressives were cast as secretly regressive on their own terms

This was not a new tactic, but it was newly effective. It didn’t matter that its targets knew that it was a bad-faith maneuver, a clear bid for power rather than an attempt to engage or reason. The referees called foul, but nobody could hear them over the roar of the crowds. Or maybe they could, but realized that nobody could make them listen.

This wide formulation of “fake news” will be applied back to the traditional news media, which does not yet understand how threatened its ability is to declare things true, even when they are.

the worst identified defenders make their money outside Facebook anyway.

Another narrow response from Facebook could be to assert editorial control over external forces

Facebook is a place where people construct and project identities to friends, family and peers. It is a marketplace in which news is valuable mainly to the extent that it serves those identities. It is a system built on ranking and vetting and votin

Fake news operations are closely aligned with the experienced incentives of the Facebook economy

the outrage is at risk of being misdirected, and will be followed by the realization that the colloquial “fake news” — the newslike media, amateur and professional, for which truth is defined first in personal and political terms, and which must only meet the bar of not being obviously, inarguably, demonstrably false — will continue growing apace, gaining authority by sheer force

Media companies have spent years looking to Facebook, waiting for the company to present a solution to their mounting business concerns

Those who expect the operator of the dominant media ecosystem of our time, in response to getting caught promoting lies, to suddenly return authority to the companies it has superseded are in for a similar surprise.

China; offensive cyber activities undertaken by both sides; widespread human rights violations against the Muslim Uighur population within China; and the status of Hong Kong, where the U.S. believes China to be in violation of the treaty which returned the former British colony to a “special status” within China.

If such an incident occurred, perhaps in the Taiwan Straits adding in the additional factor of extreme Chinese pride and nationalism over their view of Taiwan as a sovereign part of China, it could easily spark a far larger military exchange than the warning shots and close approaches we have seen thus far.

Larger strikes from either side could follow, as could a far broader cyberattack, perhaps against critical infrastructure. Carrier strike groups on both sides could deploy head-to-head. With even more significant losses, the temptation to employ a tactical nuclear weapons – perhaps at sea, thinking it could never then escalate to a strategic exchange – might rise.

The chances of the U.S. and China stumbling into a war are real and increasing.

#BidenCrimeFamily, and the typo, is a crash course in how to rally supporters around a conspiracy theory — while neutering the attempts of social media companies to stop it. Mr. Trump has used this same tactic to sow doubt about mail-in ballots and the integrity of the election.

On Wednesday afternoon, with the presidential race unresolved, a protester in Nevada interrupted an election official’s news conference by yelling, “The Biden crime family is stealing the election!”

#BidenCrimeFamily is part of a yearlong, effective disinformation campaign against Joe Biden. In the final days of the presidential race, the hashtag was used on Twitter and Facebook, as well as the darker parts of the web, including 4chan and Parler. It was repeated in the right-wing media ecosystem, like Steve Bannon’s podcast and The Gateway Pundit.

In the last month, on Facebook alone, it reached at least 277,000 people, according to CrowdTangle — and that’s only on non-private pages

Stage 2: Seeding on Social MediaIn any manipulation campaign, the second stage involves campaign operators strategically spreading the hashtag across the media ecosystem.

Stage 1: OriginsFor more than a year, right-wing media and partisans have pushed “Biden crime family” as a viral slogan. Media manipulation campaigns are usually conjured in small, hidden spaces by a few operators with an agenda. But in this case, it was influential media and political personalities who got the ball rolling.

Pandu Nayak, a vice president for search who leads the company’s search-quality teams, told me that snippets are designed to be helpful to the user, to surface relevant and high-caliber results. He argued that they are “usually an invitation to learn more” about a subject

“It’s a strange world where these massive companies think they’re just going to slap this generative slop at the top of search results and expect that they’re going to maintain quality of the experience,” Nicholas Diakopoulos, a professor of communication studies and computer science at Northwestern University, told me. “I’ve caught myself starting to read the generative results, and then I stop myself halfway through. I’m like, Wait, Nick. You can’t trust this.”

Nayak said the team focuses on the bigger underlying problem, and whether its algorithm can be trained to address it.

If Nayak is right, and people do still follow links even when presented with a snippet, anyone who wants to gain clicks or money through search has an incentive to capitalize on that—perhaps even by flooding the zone with AI-written content.

Nayak told me that Google plans to fight AI-generated spam as aggressively as it fights regular spam, and claimed that the company keeps about 99 percent of spam out of search results.

The result is a world that feels more confused, not less, as a result of new technology.

The Kenya result still pops up on Google, despite viral posts about it. This is a strategic choice, not an error. If a snippet violates Google policy (for example, if it includes hate speech) the company manually intervenes and suppresses it, Nayak said. However, if the snippet is untrue but doesn’t violate any policy or cause harm, the company will not intervene.

experts I spoke with had several ideas for how tech companies might mitigate the potential harms of relying on AI in search

For starters, tech companies could become more transparent about generative AI. Diakopoulos suggested that they could publish information about the quality of facts provided when people ask questions about important topics

They can use a coding technique known as “retrieval-augmented generation,” or RAG, which instructs the bot to cross-check its answer with what is published elsewhere, essentially helping it self-fact-check. (A spokesperson for Google said the company uses similar techniques to improve its output.) They could open up their tools to researchers to stress-test it. Or they could add more human oversight to their outputs, maybe investing in fact-checking efforts.

Fact-checking, however, is a fraught proposition. In January, Google’s parent company, Alphabet, laid off roughly 6 percent of its workers, and last month, the company cut at least 40 jobs in its Google News division. This is the team that, in the past, has worked with professional fact-checking organizations to add fact-checks into search results

Alex Heath, at The Verge, reported that top leaders were among those laid off, and Google declined to give me more information. It certainly suggests that Google is not investing more in its fact-checking partnerships as it builds its generative-AI tool.

Nayak acknowledged how daunting a task human-based fact-checking is for a platform of Google’s extraordinary scale. Fifteen percent of daily searches are ones the search engine hasn’t seen before, Nayak told me. “With this kind of scale and this kind of novelty, there’s no sense in which we can manually curate results.”

Creating an infinite, largely automated, and still accurate encyclopedia seems impossible. And yet that seems to be the strategic direction Google is taking.

A representative for Google told me that this was an example of a “false premise” search, a type that is known to trip up the algorithm. If she were trying to date me, she argued, she wouldn’t just stop at the AI-generated response given by the search engine, but would click the link to fact-check it.

What Ministry and other Robinson books do is make us slow down the apocalyptic highlight reel, letting the story play in human time for years, decades, centuries.

he wants leftists to set aside their differences, and put a “time stamp on [their] political view” that recognizes how urgent things are. Looking back from 2050 leaves little room for abstract idealism. Progressives need to form “a united front,” he told me. “It’s an all-hands-on-deck situation; species are going extinct and biomes are dying. The catastrophes are here and now, so we need to make political coalitions.”

he does want leftists – and everyone else – to take the climate emergency more seriously. He thinks every big decision, every technological option, every political opportunity, warrants climate-oriented scientific scrutiny. Global justice demands nothing less.

He wants to legitimize geoengineering, even in forms as radical as blasting limestone dust into the atmosphere for a few years to temporarily dim the heat of the sun

Robinson believes that once progressives internalize the insight that the economy is a social construct just like anything else, they can determine – based on the contemporary balance of political forces, ecological needs, and available tools – the most efficient methods for bringing carbon and capital into closer alignment.

We live in a world where capitalist states and giant companies largely control science.

Yes, we need to consider technologies with an open mind. That includes a frank assessment of how the interests of the powerful will shape how technologies develop

Robinson’s imagined future suggests a short-term solution that fits his dreams of a democratic, scientific politics: planning, of both the economy and planet.

it’s borrowed from Robinson’s reading of ecological economics. That field’s premise is that the economy is embedded in nature – that its fundamental rules aren’t supply and demand, but the laws of physics, chemistry, biology.

The upshot of Robinson’s science fiction is understanding that grand ecologies and human economies are always interdependent.

Robinson seems to be urging all of us to treat every possible technological intervention – from expanding nuclear energy, to pumping meltwater out from under glaciers, to dumping iron filings in the ocean – from a strictly scientific perspective: reject dogma, evaluate the evidence, ignore the profit motive.

Robinson’s elegant solution, as rendered in Ministry, is carbon quantitative easing. The idea is that central banks invent a new currency; to earn the carbon coins, institutions must show that they’re sucking excess carbon down from the sky. In his novel, this happens thanks to a series of meetings between United Nations technocrats and central bankers. But the technocrats only win the arguments because there’s enough rage, protest and organizing in the streets to force the bankers’ hand.

Seen from Mars, then, the problem of 21st-century climate economics is to sync public and private systems of capital with the ecological system of carbon.

Success will snowball; we’ll democratically plan more and more of the eco-economy.

Robinson thus gets that climate politics are fundamentally the politics of investment – extremely big investments. As he put it to me, carbon quantitative easing isn’t the “silver bullet solution,” just one of several green investment mechanisms we need to experiment with.

Robinson shares the great anarchist dream. “Everybody on the planet has an equal amount of power, and comfort, and wealth,” he said. “It’s an obvious goal” but there’s no shortcut.

In his political economy, like his imagined settling of Mars, Robinson tries to think like a bench scientist – an experimentalist, wary of unifying theories, eager for many groups to try many things.

there’s something liberating about Robinson’s commitment to the scientific method: reasonable people can shed their prejudices, consider all the options and act strategically.

The years ahead will be brutal. In Ministry, tens of millions of people die in disasters – and that’s in a scenario that Robinson portrays as relatively optimistic

when things get that bad, people take up arms. In Ministry’s imagined future, the rise of weaponized drones allows shadowy environmentalists to attack and kill fossil capitalists. Many – including myself – have used the phrase “eco-terrorism” to describe that violence. Robinson pushed back when we talked. “What if you call that resistance to capitalism realism?” he asked. “What if you call that, well, ‘Freedom fighters’?”

Robinson insists that he doesn’t condone the violence depicted in his book; he simply can’t imagine a realistic account of 21st century climate politics in which it doesn’t occur.

Malm writes that it’s shocking how little political violence there has been around climate change so far, given how brutally the harms will be felt in communities of color, especially in the global south, who bear no responsibility for the cataclysm, and where political violence has been historically effective in anticolonial struggles.

In Ministry, there’s a lot of violence, but mostly off-stage. We see enough to appreciate Robinson’s consistent vision of most people as basically thoughtful: the armed struggle is vicious, but its leaders are reasonable, strategic.

the implications are straightforward: there will be escalating violence, escalating state repression and increasing political instability. We must plan for that too.

maybe that’s the tension that is Ministry’s greatest lesson for climate politics today. No document that could win consensus at a UN climate summit will be anywhere near enough to prevent catastrophic warming. We can only keep up with history, and clearly see what needs to be done, by tearing our minds out of the present and imagining more radical future vantage points

If millions of people around the world can do that, in an increasingly violent era of climate disasters, those people could generate enough good projects to add up to something like a rational plan – and buy us enough time to stabilize the climate, while wresting power from the 1%.

Robinson’s optimistic view is that human nature is fundamentally thoughtful, and that it will save us – that the social process of arguing and politicking, with minds as open as we can manage, is a project older than capitalism, and one that will eventually outlive it

It’s a perspective worth thinking about – so long as we’re also organizing.

Daniel Aldana Cohen is assistant professor of sociology at the University of California, Berkeley, where he directs the Socio-Spatial Climate Collaborative. He is the co-author of A Planet to Win: Why We Need a Green New Deal

the government is paying more than $200 for each course of treatment.

But when stockpiling a smallpox drug was first proposed in 2001 after the Sept. 11 and anthrax attacks, it was expected to cost only $5 to $10 per course, said Dr. Donald A. Henderson, who led a government advisory panel on biodefense in the wake of those attacks. Dr. Henderson was a leader in the eradication of smallpox in the 1960s and is now at the Center for Biosecurity at the University of Pittsburgh Medical Center.

Smallpox has such a long incubation period that the vaccine can prevent disease even if it is given as late as three days after infection. Arestvyr may also prevent infection if given early enough, but that has not been proven.

the price being charged for a patented drug was a bargain compared with AIDS antiretrovirals that cost $20,000 a year and cancer drugs that cost more than $100,000 a year.

“There are 80 million courses of Tamiflu in the strategic national stockpile,” he said. “Smallpox is just as contagious and has 30 times the mortality. By measures like that, I’d say 2 million is on the low end.”

Blame the much-documented rise of the “hookup culture” among young people, characterized by spontaneous, commitment-free (and often, alcohol-fueled) romantic flings. Many students today have never been on a traditional date,

Hookups may be fine for college students, but what about after, when they start to build an adult life? The problem is that “young people today don’t know how to get out of hookup culture,”

In interviews with students, many graduating seniors did not know the first thing about the basic mechanics of a traditional date. “They’re wondering, ‘If you like someone, how would you walk up to them? What would you say? What words would you use?’ ”

Traditional courtship — picking up the telephone and asking someone on a date — required courage, strategic planning and a considerable investment of ego (by telephone, rejection stings). Not so with texting, e-mail, Twitter or other forms of “asynchronous communication,” as techies call it. In the context of dating, it removes much of the need for charm; it’s more like dropping a line in the water and hoping for a nibble.

Online dating services, which have gained mainstream acceptance, reinforce the hyper-casual approach by greatly expanding the number of potential dates. Faced with a never-ending stream of singles to choose from, many feel a sense of “FOMO” (fear of missing out), so they opt for a speed-dating approach — cycle through lots of suitors quickly.

“I’ve seen men put more effort into finding a movie to watch on Netflix Instant than composing a coherent message to ask a woman out,” said Anna Goldfarb, 34, an author and blogger in Moorestown, N.J. A typical, annoying query is the last-minute: “Is anything fun going on tonight?” More annoying still are the men who simply ping, “Hey” or “ ’sup.”

The mass-mailer approach necessitates “cost-cutting, going to bars, meeting for coffee the first time,” he added, “because you only want to invest in a mate you’re going to get more out of.”

in  a world where “courtship” is quickly being redefined, women must recognize a flirtatious exchange of tweets, or a lingering glance at a company softball game, as legitimate opportunities for romance, too.

THERE’S another reason Web-enabled singles are rendering traditional dates obsolete. If the purpose of the first date was to learn about someone’s background, education, politics and cultural tastes, Google and Facebook have taken care of that.

Dodgy economic prospects facing millennials also help torpedo the old, formal dating rituals. Faced with a lingering recession, a stagnant job market, and mountains of student debt, many young people — particularly victims of the “mancession” — simply cannot afford to invest a fancy dinner or show in someone they may or may not click with.

“Maybe there’s still a sense of a man taking care of a woman, but our ideology is aligning with the reality of our finances,” Ms. Rosin said. As a man, you might “convince yourself that dating is passé, a relic of a paternalistic era, because you can’t afford to take a woman to a restaurant.”

“A lot of men in their 20s are reluctant to take the girl to the French restaurant, or buy them jewelry, because those steps tend to lead to ‘eventually, we’re going to get married,’ ” Mr. Edness, 27, said. In a tight economy, where everyone is grinding away to build a career, most men cannot fathom supporting a family until at least 30 or 35, he said.

Even in an era of ingrained ambivalence about gender roles, however, some women keep the old dating traditions alive by refusing to accept anything less. Cheryl Yeoh, a tech entrepreneur in San Francisco, said that she has been on many formal dates of late — plays, fancy restaurants. One suitor even presented her with red roses. For her, the old traditions are alive simply because she refuses to put up with anything less. She generally refuses to go on any date that is not set up a week in advance, involving a degree of forethought. “If he really wants you,” Ms. Yeoh, 29, said, “he has to put in some effort.”

Haidt’s experimentalist critique of Plato misses its mark because he ignores what Plato actually thought in favor of an oversimplification of his “rationalism.” He does something similar in suggesting that Kant’s ethics reflects a personality within the autism spectrum. Likewise, he implausibly suggests that John Rawls can be refuted by surveys showing that people do not share the judgments Rawls thinks we would make in the fictional situation of his “original position.”

Haidt’s own discussion requires him to move beyond empirical studies and in the direction of traditional philosophy.

But the great philosophers — Plato, Aristotle, Hume, Spinoza, Hegel, Nietzsche — describe moral experiences far more carefully and subtly than most of us can, and moreover, they provide historical perspectives that can help offset the limitations of our own limited viewpoint.

Haidt acknowledges that his concern as a psychologist is overwhelmingly descriptive.  But he says almost nothing about how to connect his work with the compelling normative questions of human life.  Engaging with the extensive philosophical discussions of Hume’s distinction between “is” and “ought” could help fill this major gap in Haidt’s account of ethics

I begin by reflecting on Haidt’s effort to refute Plato’s central argument in “The Republic.”  This is where Plato tries to show why a just (morally good) life is superior to an unjust (immoral) life.

Haidt pithily summarizes Socrates’ argument: “Reason must rule the happy person. And if reason rules, then it cares about what is truly good, not just about the appearance of virtue.” He maintains that Socrates goes wrong because he assumes a false view of the role of reason in human life. ”Reason is not fit to rule; it was designed to seek justification, not truth,” where justification means pursuing “socially strategic goals, such as guarding our reputations and convincing other people to support us.”

Haidt supports his claim about the actual role of reason with an array of fascinating psychological experiments cumulatively showing that “Glaucon was right: people care a great deal more about appearance and reputation than about reality,” and use reason accordingly.

Haidt’s psychological studies count against Plato only if we take them as denying any chance of rational control and allowing no alternative to a life dominated by our immediate inclinations — our “gut reactions,” as Haidt puts it. But Haidt makes no such claim, saying only, “we should not expect individuals to produce good, open-minded, truth-seeking reasoning, particularly when self-interest or reputational concerns are in play.”

Nevertheless, he adds, “if you put individuals together in the right way … you can create a group that ends up producing good reasoning as an emergent product of the social system.”

As a child grows up, the body schema adjusts to the changing body, but its adaptability has limits.

Attention is the selective enhancement of some signals over others, such that the brain’s resources are strategically deployed.

The brain needs to control its attention, just as it controls the body.

In control theory, if a machine is to control something optimally, it needs a working model of whatever it’s controlling. The brain certainly follows this principle in controlling the body.

Just as the body schema is a surreal description of the body, so the attention schema would be a surreal description of attention.

This is called the attention schema theory, a theory that my lab has been developing and testing experimentally for the past five years. It’s a theory of why we insist with such certainty that we have subjective experience. Attention is fundamental.

Muslims can reject the Islamic State; nearly all do. But pretending that it isn’t actually a religious, millenarian group, with theology that must be understood to be combatted, has already led the United States to underestimate it and back foolish schemes to counter it.

“the Prophetic methodology,” which means following the prophecy and example of Muhammad, in punctilious detail

Our ignorance of the Islamic State is in some ways understandable: It is a hermit kingdom; few have gone there and returned

“Moderate rebels” was a sarcastic refrain we heard often, making fun of the Obama administration’s description of groups it backs; the Syrian government calls them terrorists.

“Don’t tell me he died! Don’t!” she shrieked. “I only have this one son.”“He will survive,”

Soldiers there said they did not expect the evacuation deal to work.

A senior military official said simply, “It’s over.”

If you know everyone is going to see what you wear and judge it, then what you wear becomes fraught with meaning.

She realized very early on that everything she did had ramifications

Just because something appears trivial does not mean it is any less powerful as a means of persuasion and outreach. In some ways its very triviality — the fact that everyone could talk about it, dissect it, imitate it — makes fashion the most potentially viral item in the subliminal political toolbox.

as she said to Vogue in her third cover story, the most of any first lady, one of the factors in choosing a garment always has to be, “Is it cute?”

she saw it as a way to frame her own independence and points of difference, add to her portfolio and amplify her husband’s agenda.

Mrs. Obama seemed to work with them all.

We all tend to gravitate toward certain designers in part because of sheer laziness: We know what suits us, what we like, and so we go there first. To have been so, well, evenhanded in her choices could have happened only with careful calculation.

Especially because Mrs. Obama not only wore their clothes, she also took their business seriously, framing fashion as a credible, covetable job choice during her education initiatives.

If you think that was an accident, there’s a bridge I can sell you — just as the fact she wore Jason Wu to her husband’s farewell address in Chicago, a designer she also wore at both inaugural balls, was no coincidence. It was closure.

But above all, her wardrobe was representative of the country her husband wanted to lead.

It may be because the point of what Mrs. Obama wore was never simply that it was good to mix up your wardrobe among a group of designers, but rather that clothes were most resonant when they were an expression of commitment to an idea, or an ideal, that had resonance.

Combined with a gift for humor, anger lies at the heart of Trump’s charisma.

Unfortunately, then, the nonpartisan press is essentially stuck, at least until Donald Trump is out of office. While there is no longer a “he said, she said” campaign, the fact that Trump is not only the president but the head of the Republican Party makes his statements informal positions of the Republican Party. For the press to attack those statements as lies is to place themselves in opposition to the Republican Party, making them de facto Democratic partisans. Because Trump is an entertainer rather than a policymaker, it is difficult for the press to even interview him as a normal political figure since he does not respond to facts in conventional ways. Each time he lies, any media outlet that aspires to objectivity must decide whether to point it out – which would make it indistinguishable from the Democratic-aligned press – or to allow the lie to go unremarked, thereby remaining complicit in the lie, tacitly aiding the Republican Party. Neither is likely to inform anyone in any meaningful way, which renders the model of the neutral press nearly inoperable.

Today, people are constantly told that we must be flexible and adaptable in order to succeed. Is it surprising that these values are reshaping how many of us approach sex and love?

part-timers, contractors and other contingent workers — who constitute some 40 percent of the American work force — are more inclined to text one another “u still up?” than to make plans in advance

Smartphones have altered expectations about when we are “on” and “off,” and working from home or from cafes has blurred the lines between labor and leisure.

The 2013 and 2014 Work and Education Poll conducted by Gallup found that the average full-time American worker reported working 47 hours per week. Moreover, 21 percent of the people surveyed reported working 50 to 59 hours per week; and another 18 percent said they worked 60 or more hours a week.

marriage rates have declined significantly since 1960. The median age of first marriage has risen to a record high: 27 for women and 29 for men.

“Knot Yet: The Benefits and Costs of Delayed Marriage in America” observed that young adults have gone from seeing marriage as a “cornerstone” of adult life to its “capstone,” something you enter only after you complete your education and attain professional stability

DATING itself is a recent invention. It developed when young people began moving to cities and women began working outside private homes. By 1900, 44 percent of single American women worked. Previously, courtship had taken place under adult supervision, in private places: a parlor, a factory dance or church social. But once women started going out and earning wages, they had more freedom over where and how they met prospective mates. Because men vastly out-earned women, they typically paid for entertainment.

In the 1920s and ‘30s, as more and more middle-class women started going to college, parents and faculty panicked over the “rating and dating” culture, which led kids to participate in “petting parties” and take “joy rides” with members of the opposite sex.

By the 1950s, a new kind of dating took over: “going steady.

by the post-war era of full employment, this form of courtship made perfect sense. The booming economy, which was targeting the newly flush “teen” demographic, dictated that in order for everyone to partake in new consumer pleasures — for everyone to go out for a burger and root beer float on the weekends — young people had to pair off

The generation of Americans that came of age around the time of the 2008 financial crisis has been told constantly that we must be “flexible” and “adaptable.” Is it so surprising that we have turned into sexual freelancers? Many of us treat relationships like unpaid internships: We cannot expect them to lead to anything long-term, so we use them to get experience. If we look sharp, we might get a free lunch.

this kind of dating isn’t any more transactional than it was back when suitors paid women family-supervised visits or parents sought out a yenta to introduce their children at a synagogue mixer.

Courtship has always been dictated by changes in the market. The good news is that dating is not the same thing as love. And as anyone who has ever been in love can attest, the laws of supply and demand do not control our feelings.

Even before the evolution of a central brain, nervous systems took advantage of a simple computing trick: competition.

It coordinates something called overt attention – aiming the satellite dishes of the eyes, ears, and nose toward anything important.

Selective enhancement therefore probably evolved sometime between hydras and arthropods—between about 700 and 600 million years ago, close to the beginning of complex, multicellular life

The next evolutionary advance was a centralized controller for attention that could coordinate among all senses. In many animals, that central controller is a brain area called the tectum

At any moment only a few neurons win that intense competition, their signals rising up above the noise and impacting the animal’s behavior. This process is called selective signal enhancement, and without it, a nervous system can do almost nothing.

All vertebrates—fish, reptiles, birds, and mammals—have a tectum. Even lampreys have one, and they appeared so early in evolution that they don’t even have a lower jaw. But as far as anyone knows, the tectum is absent from all invertebrates

According to fossil and genetic evidence, vertebrates evolved around 520 million years ago. The tectum and the central control of attention probably evolved around then, during the so-called Cambrian Explosion when vertebrates were tiny wriggling creatures competing with a vast range of invertebrates in the sea.

The tectum is a beautiful piece of engineering. To control the head and the eyes efficiently, it constructs something called an internal model, a feature well known to engineers. An internal model is a simulation that keeps track of whatever is being controlled and allows for predictions and planning.

The tectum’s internal model is a set of information encoded in the complex pattern of activity of the neurons. That information simulates the current state of the eyes, head, and other major body parts, making predictions about how these body parts will move next and about the consequences of their movement

In fish and amphibians, the tectum is the pinnacle of sophistication and the largest part of the brain. A frog has a pretty good simulation of itself.

With the evolution of reptiles around 350 to 300 million years ago, a new brain structure began to emerge – the wulst. Birds inherited a wulst from their reptile ancestors. Mammals did too, but our version is usually called the cerebral cortex and has expanded enormously

The cortex also takes in sensory signals and coordinates movement, but it has a more flexible repertoire. Depending on context, you might look toward, look away, make a sound, do a dance, or simply store the sensory event in memory in case the information is useful for the future.

The most important difference between the cortex and the tectum may be the kind of attention they control. The tectum is the master of overt attention—pointing the sensory apparatus toward anything important. The cortex ups the ante with something called covert attention. You don’t need to look directly at something to covertly attend to it. Even if you’ve turned your back on an object, your cortex can still focus its processing resources on it

The cortex needs to control that virtual movement, and therefore like any efficient controller it needs an internal model. Unlike the tectum, which models concrete objects like the eyes and the head, the cortex must model something much more abstract. According to the AST, it does so by constructing an attention schema—a constantly updated set of information that describes what covert attention is doing moment-by-moment and what its consequences are

Covert attention isn’t intangible. It has a physical basis, but that physical basis lies in the microscopic details of neurons, synapses, and signals. The brain has no need to know those details. The attention schema is therefore strategically vague. It depicts covert attention in a physically incoherent way, as a non-physical essence

this, according to the theory, is the origin of consciousness. We say we have consciousness because deep in the brain, something quite primitive is computing that semi-magical self-description.

I’m reminded of Teddy Roosevelt’s famous quote, “Do what you can with what you have where you are.” Evolution is the master of that kind of opportunism. Fins become feet. Gill arches become jaws. And self-models become models of others. In the AST, the attention schema first evolved as a model of one’s own covert attention. But once the basic mechanism was in place, according to the theory, it was further adapted to model the attentional states of others, to allow for social prediction. Not only could the brain attribute consciousness to itself, it began to attribute consciousness to others.

In the AST’s evolutionary story, social cognition begins to ramp up shortly after the reptilian wulst evolved. Crocodiles may not be the most socially complex creatures on earth, but they live in large communities, care for their young, and can make loyal if somewhat dangerous pets.

If AST is correct, 300 million years of reptilian, avian, and mammalian evolution have allowed the self-model and the social model to evolve in tandem, each influencing the other. We understand other people by projecting ourselves onto them. But we also understand ourselves by considering the way other people might see us.

t the cortical networks in the human brain that allow us to attribute consciousness to others overlap extensively with the networks that construct our own sense of consciousness.

Language is perhaps the most recent big leap in the evolution of consciousness. Nobody knows when human language first evolved. Certainly we had it by 70 thousand years ago when people began to disperse around the world, since all dispersed groups have a sophisticated language. The relationship between language and consciousness is often debated, but we can be sure of at least this much: once we developed language, we could talk about consciousness and compare notes

Maybe partly because of language and culture, humans have a hair-trigger tendency to attribute consciousness to everything around us. We attribute consciousness to characters in a story, puppets and dolls, storms, rivers, empty spaces, ghosts and gods. Justin Barrett called it the Hyperactive Agency Detection Device, or HADD

the HADD goes way beyond detecting predators. It’s a consequence of our hyper-social nature. Evolution turned up the amplitude on our tendency to model others and now we’re supremely attuned to each other’s mind states. It gives us our adaptive edge. The inevitable side effect is the detection of false positives, or ghosts.