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For the well-being of its users, Bejar argued, Meta needed to change course, focusing less on a flawed system of rules-based policing and more on addressing such bad experiences

The company would need to collect data on what upset users and then work to combat the source of it, nudging those who made others uncomfortable to improve their behavior and isolating communities of users who deliberately sought to harm others.

“I am appealing to you because I believe that working this way will require a culture shift,” Bejar wrote to Zuckerberg—the company would have to acknowledge that its existing approach to governing Facebook and Instagram wasn’t working.

During and after Bejar’s time as a consultant, Meta spokesman Andy Stone said, the company has rolled out several product features meant to address some of the Well-Being Team’s findings. Those features include warnings to users before they post comments that Meta’s automated systems flag as potentially offensive, and reminders to be kind when sending direct messages to users like content creators who receive a large volume of messages. 

Meta’s classifiers were reliable enough to remove only a low single-digit percentage of hate speech with any degree of precision.

Bejar was floored—all the more so when he learned that virtually all of his daughter’s friends had been subjected to similar harassment. “DTF?” a user they’d never met would ask, using shorthand for a vulgar proposition. Instagram acted so rarely on reports of such behavior that the girls no longer bothered reporting them. 

Meta’s own statistics suggested that big problems didn’t exist. 

Meta had come to approach governing user behavior as an overwhelmingly automated process. Engineers would compile data sets of unacceptable content—things like terrorism, pornography, bullying or “excessive gore”—and then train machine-learning models to screen future content for similar material.

While users could still flag things that upset them, Meta shifted resources away from reviewing them. To discourage users from filing reports, internal documents from 2019 show, Meta added steps to the reporting process. Meta said the changes were meant to discourage frivolous reports and educate users about platform rules. 

The outperformance of Meta’s automated enforcement relied on what Bejar considered two sleights of hand. The systems didn’t catch anywhere near the majority of banned content—only the majority of what the company ultimately removed

“Please don’t talk about my underage tits,” Bejar’s daughter shot back before reporting his comment to Instagram. A few days later, the platform got back to her: The insult didn’t violate its community guidelines.

Also buttressing Meta’s statistics were rules written narrowly enough to ban only unambiguously vile material. Meta’s rules didn’t clearly prohibit adults from flooding the comments section on a teenager’s posts with kiss emojis or posting pictures of kids in their underwear, inviting their followers to “see more” in a private Facebook Messenger group. 

“Mark personally values freedom of expression first and foremost and would say this is a feature and not a bug,” Rosen responded

Narrow rules and unreliable automated enforcement systems left a lot of room for bad behavior—but they made the company’s child-safety statistics look pretty good according to Meta’s metric of choice: prevalence.

Defined as the percentage of content viewed worldwide that explicitly violates a Meta rule, prevalence was the company’s preferred measuring stick for the problems users experienced.

According to prevalence, child exploitation was so rare on the platform that it couldn’t be reliably estimated, less than 0.05%, the threshold for functional measurement. Content deemed to encourage self-harm, such as eating disorders, was just as minimal, and rule violations for bullying and harassment occurred in just eight of 10,000 views. 

“There’s a grading-your-own-homework problem,”

Meta defines what constitutes harmful content, so it shapes the discussion of how successful it is at dealing with it.”

It could reconsider its AI-generated “beauty filters,” which internal research suggested made both the people who used them and those who viewed the images more self-critical

the team built a new questionnaire called BEEF, short for “Bad Emotional Experience Feedback.

A recurring survey of issues 238,000 users had experienced over the past seven days, the effort identified problems with prevalence from the start: Users were 100 times more likely to tell Instagram they’d witnessed bullying in the last week than Meta’s bullying-prevalence statistics indicated they should.

“People feel like they’re having a bad experience or they don’t,” one presentation on BEEF noted. “Their perception isn’t constrained by policy.

they seemed particularly common among teens on Instagram.

Among users under the age of 16, 26% recalled having a bad experience in the last week due to witnessing hostility against someone based on their race, religion or identity

More than a fifth felt worse about themselves after viewing others’ posts, and 13% had experienced unwanted sexual advances in the past seven days. 

The vast gap between the low prevalence of content deemed problematic in the company’s own statistics and what users told the company they experienced suggested that Meta’s definitions were off, Bejar argued

To minimize content that teenagers told researchers made them feel bad about themselves, Instagram could cap how much beauty- and fashion-influencer content users saw.

Proving to Meta’s leadership that the company’s prevalence metrics were missing the point was going to require data the company didn’t have. So Bejar and a group of staffers from the Well-Being Team started collecting it

And it could build ways for users to report unwanted contacts, the first step to figuring out how to discourage them.

One experiment run in response to BEEF data showed that when users were notified that their comment or post had upset people who saw it, they often deleted it of their own accord. “Even if you don’t mandate behaviors,” said Krieger, “you can at least send signals about what behaviors aren’t welcome.”

But among the ranks of Meta’s senior middle management, Bejar and Krieger said, BEEF hit a wall. Managers who had made their careers on incrementally improving prevalence statistics weren’t receptive to the suggestion that the approach wasn’t working. 

After three decades in Silicon Valley, he understood that members of the company’s C-Suite might not appreciate a damning appraisal of the safety risks young users faced from its product—especially one citing the company’s own data. 

“This was the email that my entire career in tech trained me not to send,” he says. “But a part of me was still hoping they just didn’t know.”

“Policy enforcement is analogous to the police,” he wrote in the email Oct. 5, 2021—arguing that it’s essential to respond to crime, but that it’s not what makes a community safe. Meta had an opportunity to do right by its users and take on a problem that Bejar believed was almost certainly industrywide.

fter Haugen’s airing of internal research, Meta had cracked down on the distribution of anything that would, if leaked, cause further reputational damage. With executives privately asserting that the company’s research division harbored a fifth column of detractors, Meta was formalizing a raft of new rules for employees’ internal communication.

Among the mandates for achieving “Narrative Excellence,” as the company called it, was to keep research data tight and never assert a moral or legal duty to fix a problem.

“I had to write about it as a hypothetical,” Bejar said. Rather than acknowledging that Instagram’s survey data showed that teens regularly faced unwanted sexual advances, the memo merely suggested how Instagram might help teens if they faced such a problem.

The hope that the team’s work would continue didn’t last. The company stopped conducting the specific survey behind BEEF, then laid off most everyone who’d worked on it as part of what Zuckerberg called Meta’s “year of efficiency.

If Meta was to change, Bejar told the Journal, the effort would have to come from the outside. He began consulting with a coalition of state attorneys general who filed suit against the company late last month, alleging that the company had built its products to maximize engagement at the expense of young users’ physical and mental health. Bejar also got in touch with members of Congress about where he believes the company’s user-safety efforts fell short. 

Even as a liberal who has attended abortion rights demonstrations and written about standing up to racism, I sometimes feel afraid to fully speak my mind.

In the classroom, backlash for unpopular opinions is so commonplace that many students have stopped voicing them, sometimes fearing lower grades if they don’t censor themselves.

According to a 2021 survey administered by College Pulse of over 37,000 students at 159 colleges, 80 percent of students self-censor at least some of the time.

Forty-eight percent of undergraduate students described themselves as “somewhat uncomfortable” or “very uncomfortable” with expressing their views on a controversial topic in the classroom.

When a class discussion goes poorly for me, I can tell.

The room felt tense. I saw people shift in their seats. Someone got angry, and then everyone seemed to get angry. After the professor tried to move the discussion along, I still felt uneasy. I became a little less likely to speak up again and a little less trusting of my own thoughts.

This anxiety affects not just conservatives. I spoke with Abby Sacks, a progressive fourth-year student. She said she experienced a “pile-on” during a class discussion about sexism in media

Throughout that semester, I saw similar reactions in response to other students’ ideas. I heard fewer classmates speak up. Eventually, our discussions became monotonous echo chambers. Absent rich debate and rigor, we became mired in socially safe ideas.

when criticism transforms into a public shaming, it stifles learning.

Professors have noticed a shift in their classrooms

I went to college to learn from my professors and peers. I welcomed an environment that champions intellectual diversity and rigorous disagreement

“Second, the dominant messages students hear from faculty, administrators and staff are progressive ones. So they feel an implicit pressure to conform to those messages in classroom and campus conversations and debates.”

I met Stephen Wiecek at our debate club. He’s an outgoing, formidable first-year debater who often stays after meetings to help clean up. He’s also conservative.

He told me that he has often “straight-up lied” about his beliefs to avoid conflict. Sometimes it’s at a party, sometimes it’s at an a cappella rehearsal, and sometimes it’s in the classroom. When politics comes up, “I just kind of go into survival mode,” he said. “I tense up a lot more, because I’ve got to think very carefully about how I word things. It’s very anxiety inducing.”

“First, students are afraid of being called out on social media by their peers,”

“It was just a succession of people, one after each other, each vehemently disagreeing with me,” she told me.

Ms. Sacks felt overwhelmed. “Everyone adding on to each other kind of energized the room, like everyone wanted to be part of the group with the correct opinion,” she said. The experience, she said, “made me not want to go to class again.” While Ms. Sacks did continue to attend the class, she participated less frequently. She told me that she felt as if she had become invisible.

Other campuses also struggle with this. “Viewpoint diversity is no longer considered a sacred, core value in higher education,”

Dr. Abrams said the environment on today’s campuses differs from his undergraduate experience. He recalled late-night debates with fellow students that sometimes left him feeling “hurt” but led to “the ecstasy of having my mind opened up to new ideas.”

He worries that self-censorship threatens this environment and argues that college administrations in particular “enforce and create a culture of obedience and fear that has chilled speech.”

Universities must do more than make public statements supporting free expression. We need a campus culture that prioritizes ideological diversity and strong policies that protect expression in the classroom.

Universities should refuse to cancel controversial speakers or cave to unreasonable student demands. They should encourage professors to reward intellectual diversity and nonconformism in classroom discussions. And most urgently, they should discard restrictive speech codes and bias response teams that pathologize ideological conflict.

We cannot experience the full benefits of a university education without having our ideas challenged, yet challenged in ways that allow us to grow.

Using tech devices is addictive, and it's becoming more and more difficult to disengage with their technology.In fact, the average US adult spends more than 11 hours daily in the digital world

These days, we have a world of information at our fingertips via the internet. While this is useful, it does have some drawbacks. Entrepreneur Beth Haggerty said she finds that it "limits pure creative thought, at times, because we are developing habits to Google everything to quickly find an answer."

Technology can have a negative impact on relationships, particularly when it affects how we communicate.One of the primary issues is that misunderstandings are much more likely to occur when communicating via text or email

Another social skill that technology is helping to erode is young people's ability to read body language and nuance in face-to-face encounters.

young adults who use seven to 11 social media platforms had more than three times the risk of depression and anxiety than those who use two or fewer platforms.

Can you imagine doing your job without the help of technology of any kind? What about communicating? Or traveling? Or entertaining yourself?

Smartphone slouch. Desk slump. Text neck. Whatever you call it, the way we hold ourselves when we use devices like phones, computers, and tablets isn't healthy.

An aperiodic tiling displays no such “translational symmetry,” and mathematicians have long sought a single shape that could tile the plane in such a fashion. This is known as the einstein problem.

black and white squares also can make weird nonperiodic patterns, in addition to the familiar, periodic checkerboard pattern. “It’s really pretty trivial to be able to make weird and interesting patterns,” he said. The magic of the two Penrose tiles is that they make only nonperiodic patterns — that’s all they can do.“But then the Holy Grail was, could you do with one — one tile?” Dr. Goodman-Strauss said.

now a new paper — by Mr. Smith and three co-authors with mathematical and computational expertise — proves Mr. Smith’s discovery true. The researchers called their einstein “the hat,

“The most significant aspect for me is that the tiling does not clearly fall into any of the familiar classes of structures that we understand.”

“I’m always messing about and experimenting with shapes,” said Mr. Smith, 64, who worked as a printing technician, among other jobs, and retired early. Although he enjoyed math in high school, he didn’t excel at it, he said. But he has long been “obsessively intrigued” by the einstein problem.

Sir Roger found the proofs “very complicated.” Nonetheless, he was “extremely intrigued” by the einstein, he said: “It’s a really good shape, strikingly simple.”

The simplicity came honestly. Mr. Smith’s investigations were mostly by hand; one of his co-authors described him as an “imaginative tinkerer.”

When in November he found a tile that seemed to fill the plane without a repeating pattern, he emailed Craig Kaplan, a co-author and a computer scientist at the University of Waterloo.

“It was clear that something unusual was happening with this shape,” Dr. Kaplan said. Taking a computational approach that built on previous research, his algorithm generated larger and larger swaths of hat tiles. “There didn’t seem to be any limit to how large a blob of tiles the software could construct,”

The first step, Dr. Kaplan said, was to “define a set of four ‘metatiles,’ simple shapes that stand in for small groupings of one, two, or four hats.” The metatiles assemble into four larger shapes that behave similarly. This assembly, from metatiles to supertiles to supersupertiles, ad infinitum, covered “larger and larger mathematical ‘floors’ with copies of the hat,” Dr. Kaplan said. “We then show that this sort of hierarchical assembly is essentially the only way to tile the plane with hats, which turns out to be enough to show that it can never tile periodically.”

some might wonder whether this is a two-tile, not one-tile, set of aperiodic monotiles.

Dr. Goodman-Strauss had raised this subtlety on a tiling listserv: “Is there one hat or two?” The consensus was that a monotile counts as such even using its reflection. That leaves an open question, Dr. Berger said: Is there an einstein that will do the job without reflection?

“the hat” was not a new geometric invention. It is a polykite — it consists of eight kites. (Take a hexagon and draw three lines, connecting the center of each side to the center of its opposite side; the six shapes that result are kites.)

“It’s likely that others have contemplated this hat shape in the past, just not in a context where they proceeded to investigate its tiling properties,” Dr. Kaplan said. “I like to think that it was hiding in plain sight.”

Incredibly, Mr. Smith later found a second einstein. He called it “the turtle” — a polykite made of not eight kites but 10. It was “uncanny,” Dr. Kaplan said. He recalled feeling panicked; he was already “neck deep in the hat.”

Dr. Myers, who had done similar computations, promptly discovered a profound connection between the hat and the turtle. And he discerned that, in fact, there was an entire family of related einsteins — a continuous, uncountable infinity of shapes that morph one to the next.

this einstein family motivated the second proof, which offers a new tool for proving aperiodicity. The math seemed “too good to be true,” Dr. Myers said in an email. “I wasn’t expecting such a different approach to proving aperiodicity — but everything seemed to hold together as I wrote up the details.”

Mr. Smith was amazed to see the research paper come together. “I was no help, to be honest.” He appreciated the illustrations, he said: “I’m more of a pictures person.”

Before the introduction of Botox and hyaluronic acid dermal fillers in 2002 and 2003, respectively, aesthetic work was serious, expensive. Nose jobs and face lifts required general anesthesia, not insignificant recovery time, and cost thousands of dollars (in 2000, a facelift was $5,416 on average, and a rhinoplasty $4,109, around $9,400 and $7,000 adjusted).

In contrast, the average price of a syringe of hyaluronic acid filler today is $684, while treating, for example, the forehead and eyes with Botox will put you out anywhere from $300 to $600

We copied the beautiful and the rich, not in facsimile, but in homage.

In 2018, use of Botox and fillers was up 18% and 20% from five years prior. Philosophies of prejuvenation have made Botox use jump 22% among 22- to 37-year-olds in half a decade as well. By 2030, global noninvasive aesthetic treatments are predicted to triple.

The trouble is that a status symbol, without status, is common.

Beauty has always been exclusive. When someone strikes you as pretty, it means they are something that everyone else is not.

It’s a zero-sum game, as relative as our morals. Naturally, we hoard of beauty what we can. It’s why we call grooming tips “secrets.”

Largely the secrets started with the wealthy, who possess the requisite money and leisure to spare on their appearances

Botox and filler only accelerated a trend that began in the ’70s and ’80s and is just now reaching its saturation point.

we didn’t have the tools for anything more than emulation. Fake breasts and overdrawn lips only approximated real ones; a birthmark drawn with pencil would always be just that.

Instagram Face, on the other hand, distinguishes itself by its sheer reproducibility. Not only because of those new cosmetic technologies, which can truly reshape features, at reasonable cost and with little risk.

built in to the whole premise of reversible, low-stakes modification is an indefinite flux, and thus a lack of discretion.

Instagram Face has replicated outward, with trendsetters giving up competing with one another in favor of looking eerily alike. And obviously it has replicated down.

Eva looks like Eva. If she has procedures in common with Kim K, you couldn’t tell. “I look at my features and I think long and hard of how I can, without looking different and while keeping as natural as possible, make them look better and more proportional. I’m against everything that is too invasive. My problem with Instagram Face is that if you want to look like someone else, you should be in therapy.”

natural looks have always been, and still are, more valuable than artificial ones. Partly because of our urge to legitimize in any way we can the advantages we have over other people. Hotness is a class struggle.

As more and more women post videos of themselves eating, sleeping, dressing, dancing, and Only-Fanning online, in a logical bid for economic ascendance, the women who haven’t needed to do that gain a new status symbol.

Privacy. A life which is not a ticketed show. An intimacy that does not admit advertisers. A face that does not broadcast its insecurity, or the work undergone to correct it.

Upper class, private women get discrete work done. The differences aren’t in the procedures themselves—they’re the same—but in disposition

Eva, who lives between central London, Geneva, and the south of France, says: “I do stuff, but none of the stuff I do is at all in my head associated with Instagram Face. Essentially you do similar procedures, but the end goal is completely different. Because they are trying to get the result of looking like another human being, and I’m just beautifying myself.”

But the more rapidly it replicates, and the clearer our manuals for quick imitation become, the closer we get to singularity—that moment Kim Kardashian fears unlike any other: the moment when it becomes unclear whether we’re copying her, or whether she is copying us.

what he restores is complicated and yet not complicated at all. It’s herself, the fingerprint of her features. Her aura, her presence and genealogy, her authenticity in space and time.

Dr. Taktouk’s approach is “not so formulaic.” He aims to give his patients the “better versions of themselves.” “It’s not about trying to be anyone else,” he says, “or creating a conveyor belt of patients. It’s about working with your best features, enhancing them, but still looking like you.”

“Vulgar” says that in pursuing indistinguishability, women have been duped into another punishing divide. “Vulgar” says that the subtlety of his work is what signals its special class—and that the women who’ve obtained Instagram Face for mobility’s sake have unwittingly shut themselves out of it.

While younger women are dissolving their gratuitous work, the 64-year-old Madonna appeared at the Grammy Awards in early February, looking so tragically unlike herself that the internet launched an immediate postmortem.

The folly of Instagram Face is that in pursuing a bionic ideal, it turns cosmetic technology away from not just the reality of class and power, but also the great, poignant, painful human project of trying to reverse time. It misses the point of what we find beautiful: that which is ephemeral, and can’t be reproduced

Age is just one of the hierarchies Instagram Face can’t topple, in the history of women striving versus the women already arrived. What exactly have they arrived at?

Youth, temporarily. Wealth. Emotional security. Privacy. Personal choices, like cosmetic decisions, which are not so public, and do not have to be defended as empowered, in the defeatist humiliation of our times

Maybe they’ve arrived at love, which for women has never been separate from the things I’ve already mentioned.

I can’t help but recall the time I was chatting with a plastic surgeon. I began to point to my features, my flaws. I asked her, “What would you do to me, if I were your patient?” I had many ideas. She gazed at me, and then noticed my ring. “Nothing,” she said. “You’re already married.”

People believe that memory should be effortless, but their expectations for how much they should remember are totally out of whack with how much they’re capable of remembering.1

What is the most common misconception about memory?

Another misconception is that memory is supposed to be an archive of the past. We expect that we should be able to replay the past like a movie in our heads.

we don’t replay the past as it happened; we do it through a lens of interpretation and imagination.

How much are we capable of remembering, from both an episodic2 2 Episodic memory is the term for the memory of life experiences. and a semantic3 3 Semantic memory is the term for the memory of facts and knowledge about the world. standpoint?

I would argue that we’re all everyday-memory experts, because we have this exceptional semantic memory, which is the scaffold for episodic memory.

If what we’re remembering, or the emotional tenor of what we’re remembering, is dictated by how we’re thinking in a present moment, what can we really say about the truth of a memory?

But if memories are malleable, what are the implications for how we understand our “true” selves?

your question gets to a major purpose of memory, which is to give us an illusion of stability in a world that is always changing. Because if we look for memories, we’ll reshape them into our beliefs of what’s happening right now. We’ll be biased in terms of how we sample the past. We have these illusions of stability, but we are always changing

And depending on what memories we draw upon, those life narratives can change.

I know it sounds squirmy to say, “Well, I can’t answer the question of how much we remember,” but I don’t want readers to walk away thinking memory is all made up.

One thing that makes the human brain so sophisticated is that we have a longer timeline in which we can integrate information than many other species. That gives us the ability to say: “Hey, I’m walking up and giving money to the cashier at the cafe. The barista is going to hand me a cup of coffee in about a minute or two.”

There is this illusion that we know exactly what’s going to happen, but the fact is we don’t. Memory can overdo it: Somebody lied to us once, so they are a liar; somebody shoplifted once, they are a thief.

If people have a vivid memory of something that sticks out, that will overshadow all their knowledge about the way things work. So there’s kind of an illus

we have this illusion that much of the world is cause and effect. But the reason, in my opinion, that we have that illusion is that our brain is constantly trying to find the patterns

I think of memory more like a painting than a photograph. There’s often photorealistic aspects of a painting, but there’s also interpretation. As a painter evolves, they could revisit the same subject over and over and paint differently based on who they are now. We’re capable of remembering things in extraordinary detail, but we infuse meaning into what we remember. We’re designed to extract meaning from the past, and that meaning should have truth in it. But it also has knowledge and imagination and, sometimes, wisdom.

memory, often, is educated guesses by the brain about what’s important. So what’s important? Things that are scary, things that get your desire going, things that are surprising. Maybe you were attracted to this person, and your eyes dilated, your pulse went up. Maybe you were working on something in this high state of excitement, and your dopamine was up.

It could be any of those things, but they’re all important in some way, because if you’re a brain, you want to take what’s surprising, you want to take what’s motivationally important for survival, what’s new.

On the more intentional side, are there things that we might be able to do in the moment to make events last in our memories? In some sense, it’s about being mindful. If we want to form a new memory, focus on aspects of the experience you want to take with you.

If you’re with your kid, you’re at a park, focus on the parts of it that are great, not the parts that are kind of annoying. Then you want to focus on the sights, the sounds, the smells, because those will give you rich detail later on

Another part of it, too, is that we kill ourselves by inducing distractions in our world. We have alerts on our phones. We check email habitually.

When we go on trips, I take candid shots. These are the things that bring you back to moments. If you capture the feelings and the sights and the sounds that bring you to the moment, as opposed to the facts of what happened, that is a huge part of getting the best of memory.

this goes back to the question of whether the factual truth of a memory matters to how we interpret it. I think it matters to have some truth, but then again, many of the truths we cling to depend on our own perspective.

There’s a great experiment on this. These researchers had people read this story about a house.8 8 The study was “Recall of Previously Unrecallable Information Following a Shift in Perspective,” by Richard C. Anderson and James W. Pichert. One group of subjects is told, I want you to read this story from the perspective of a prospective home buyer. When they remember it, they remember all the features of the house that are described in the thing. Another group is told, I want you to remember this from the perspective of a burglar. Those people tend to remember the valuables in the house and things that you would want to take. But what was interesting was then they switched the groups around. All of a sudden, people could pull up a number of details that they didn’t pull up before. It was always there, but they just didn’t approach it from that mind-set. So we do have a lot of information that we can get if we change our perspective, and this ability to change our perspective is exceptionally important for being accurate. It’s exceptionally important for being able to grow and modify our beliefs