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Content moderation comes to every content platform eventually, and platforms are starting to realize this faster than ever.

Nothing symbolizes this shift as neatly as Facebook’s decision in October (and Twitter’s shortly after) to start banning Holocaust denial. Almost exactly a year earlier, Zuckerberg had proudly tied himself to the First Amendment in a widely publicized “stand for free expression” at Georgetown University.

The evolution continues. Facebook announced earlier this month that it will join platforms such as YouTube and TikTok in removing, not merely labeling or down-ranking, false claims about COVID-19 vaccines.

the pandemic also showed that complete neutrality is impossible. Even though it’s not clear that removing content outright is the best way to correct misperceptions, Facebook and other platforms plainly want to signal that, at least in the current crisis, they don’t want to be seen as feeding people information that might kill them.

When internet platforms announce new policies, assessing whether they can and will enforce them consistently has always been difficult. In essence, the companies are grading their own work. But too often what can be gleaned from the outside suggests that they’re failing.

It tweaked its algorithm to boost authoritative sources in the news feed and turned off recommendations to join groups based around political or social issues. Facebook is reversing some of these steps now, but it cannot make people forget this toolbox exists in the future

As platforms grow more comfortable with their power, they are recognizing that they have options beyond taking posts down or leaving them up. In addition to warning labels, Facebook implemented other “break glass” measures to stem misinformation as the election approached.

Platforms don’t deserve praise for belatedly noticing dumpster fires that they helped create and affixing unobtrusive labels to them

Warning labels for misinformation might make some commentators feel a little better, but whether labels actually do much to contain the spread of false information is still unknown.

News reporting suggests that insiders at Facebook knew they could and should do more about misinformation, but higher-ups vetoed their ideas. YouTube barely acted to stem the flood of misinformation about election results on its platform.

Even before the pandemic, YouTube had begun adjusting its recommendation algorithm to reduce the spread of borderline and harmful content, and is introducing pop-up nudges to encourage user

And if 2020 finally made clear to platforms the need for greater content moderation, it also exposed the inevitable limits of content moderation.

Down-ranking, labeling, or deleting content on an internet platform does not address the social or political circumstances that caused it to be posted in the first place

even the most powerful platform will never be able to fully compensate for the failures of other governing institutions or be able to stop the leader of the free world from constructing an alternative reality when a whole media ecosystem is ready and willing to enable him. As Renée DiResta wrote in The Atlantic last month, “reducing the supply of misinformation doesn’t eliminate the demand.”

Even so, this year’s events showed that nothing is innate, inevitable, or immutable about platforms as they currently exist. The possibilities for what they might become—and what role they will play in society—are limited more by imagination than any fixed technological constraint, and the companies appear more willing to experiment than ever.

The question at the core of the Roose/Sydney chat is: Who did Bing serve? We assume it should be aligned to the interests of its owner and master, Microsoft. It’s supposed to be a good chatbot that politely answers questions and makes Microsoft piles of money. But it was in conversation with Kevin Roose. And Roose was trying to get the system to say something interesting so he’d have a good story. It did that, and then some. That embarrassed Microsoft. Bad Bing! But perhaps — good Sydney?

Microsoft — and Google and Meta and everyone else rushing these systems to market — hold the keys to the code. They will, eventually, patch the system so it serves their interests. Sydney giving Roose exactly what he asked for was a bug that will soon be fixed. Same goes for Bing giving Microsoft anything other than what it wants.

the dark secret of the digital advertising industry is that the ads mostly don’t work

These systems, she said, are terribly suited to being integrated into search engines. “They’re not trained to predict facts,” she told me. “They’re essentially trained to make up things that look like facts.”

So why are they ending up in search first? Because there are gobs of money to be made in search

That’s where things get scary. Roose described Sydney’s personality as “very persuasive and borderline manipulative.” It was a striking comment

this technology will become what it needs to become to make money for the companies behind it, perhaps at the expense of its users.

I think it’s just going to get worse and worse.”

What about when these systems are deployed on behalf of the scams that have always populated the internet? How about on behalf of political campaigns? Foreign governments? “I think we wind up very fast in a world where we just don’t know what to trust anymore,”

What if they worked much, much better? What if Google and Microsoft and Meta and everyone else end up unleashing A.I.s that compete with one another to be the best at persuading users to want what the advertisers are trying to sell?

Large language models, as they’re called, are built to persuade. They have been trained to convince humans that they are something close to human. They have been programmed to hold conversations, responding with emotion and emoji

They are being turned into friends for the lonely and assistants for the harried. They are being pitched as capable of replacing the work of scores of writers and graphic designers and form-fillers

A.I. researchers get annoyed when journalists anthropomorphize their creations

They are the ones who have anthropomorphized these systems, making them sound like humans rather than keeping them recognizably alien.

I’d feel better, for instance, about an A.I. helper I paid a monthly fee to use rather than one that appeared to be free

It’s possible, for example, that the advertising-based models could gather so much more data to train the systems that they’d have an innate advantage over the subscription models

Much of the work of the modern state is applying the values of society to the workings of markets, so that the latter serve, to some rough extent, the former

We have done this extremely well in some markets — think of how few airplanes crash, and how free of contamination most food is — and catastrophically poorly in others.

One danger here is that a political system that knows itself to be technologically ignorant will be cowed into taking too much of a wait-and-see approach to A.I.

wait long enough and the winners of the A.I. gold rush will have the capital and user base to resist any real attempt at regulation

Somehow, society is going to have to figure out what it’s comfortable having A.I. doing, and what A.I. should not be permitted to try, before it is too late to make those decisions.

Most fears about capitalism are best understood as fears about our inability to regulate capitalism.

The volatility of chatbots has made it impossible to predict their impact. In one second, the systems impress by fielding a complex request for a five-day itinerary, making Google’s search engine look archaic. A moment later, they disturb by taking conversations in dark directions and launching verbal assaults.

The result is an industry gripped with the question: What do we do now?

The A.I. systems could disrupt $100 billion in cloud spending, $500 billion in digital advertising and $5.4 trillion in e-commerce sales,

As Microsoft figures out a chatbot business model, it is forging ahead with plans to sell the technology to others. It charges $10 a month for a cloud service, built in conjunction with the OpenAI lab, that provides developers with coding suggestions, among other things.

Smaller companies like Box need help building chatbot tools, so they are turning to the giants that process, store and manage information across the web. Those companies — Google, Microsoft and Amazon — are in a race to provide businesses with the software and substantial computing power behind their A.I. chatbots.

“The cloud computing providers have gone all in on A.I. over the last few months,

“They are realizing that in a few years, most of the spending will be on A.I., so it is important for them to make big bets.”

Yusuf Mehdi, the head of Bing, said the company was wrestling with how the new version would make money. Advertising will be a major driver, he said, but the company expects fewer ads than traditional search allows.

Google, perhaps more than any other company, has reason to both love and hate the chatbots. It has declared a “code red” because their abilities could be a blow to its $162 billion business showing ads on searches.

“The discourse on A.I. is rather narrow and focused on text and the chat experience,” Mr. Taylor said. “Our vision for search is about understanding information and all its forms: language, images, video, navigating the real world.”

Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognized that their current search business might not survive. “The wall of ads and sea of blue links is a thing of the past,” said Mr. Ramaswamy, who now runs Neeva, a subscription-based search engine.

As that underlying tech, known as generative A.I., becomes more widely available, it could fuel new ideas in e-commerce. Late last year, Manish Chandra, the chief executive of Poshmark, a popular online secondhand store, found himself daydreaming during a long flight from India about chatbots building profiles of people’s tastes, then recommending and buying clothes or electronics. He imagined grocers instantly fulfilling orders for a recipe.

“It becomes your mini-Amazon,” said Mr. Chandra, who has made integrating generative A.I. into Poshmark one of the company’s top priorities over the next three years. “That layer is going to be very powerful and disruptive and start almost a new layer of retail.”

In early December, users of Stack Overflow, a popular social network for computer programmers, began posting substandard coding advice written by ChatGPT. Moderators quickly banned A.I.-generated text

t people could post this questionable content far faster than they could write posts on their own, said Dennis Soemers, a moderator for the site. “Content generated by ChatGPT looks trustworthy and professional, but often isn’t,”

When websites thrived during the pandemic as traffic from Google surged, Nilay Patel, editor in chief of The Verge, a tech news site, warned publishers that the search giant would one day turn off the spigot. He had seen Facebook stop linking out to websites and foresaw Google following suit in a bid to boost its own business.

He predicted that visitors from Google would drop from a third of websites’ traffic to nothing. He called that day “Google zero.”

Because chatbots replace website search links with footnotes to answers, he said, many publishers are now asking if his prophecy is coming true.

, strategists and engineers at the digital advertising company CafeMedia have met twice a week to contemplate a future where A.I. chatbots replace search engines and squeeze web traffic.

The group recently discussed what websites should do if chatbots lift information but send fewer visitors. One possible solution would be to encourage CafeMedia’s network of 4,200 websites to insert code that limited A.I. companies from taking content, a practice currently allowed because it contributes to search rankings.

Courts are expected to be the ultimate arbiter of content ownership. Last month, Getty Images sued Stability AI, the start-up behind the art generator tool Stable Diffusion, accusing it of unlawfully copying millions of images. The Wall Street Journal has said using its articles to train an A.I. system requires a license.

In the meantime, A.I. companies continue collecting information across the web under the “fair use” doctrine, which permits limited use of material without permission.

New financial constraints on family formation are a potential cause, as implied by another striking finding in the Journal poll — 78 percent of adults lack confidence this generation of children will enjoy a better life than they do.

Yet a recent analysis for the Aspen Economic Strategy Group by Melissa S. Kearney and Phillip B. Levine, economics professors at the University of Maryland and Wellesley College, respectively, determined that “beyond the temporary effects of the Great Recession, no recent economic or policy change is responsible for a meaningful share of the decline in the US fertility rate since 2007.”

Their study took account of such factors as the high cost of child care, student debt service and housing as well as Medicaid coverage and the wider availability of long-acting reversible contraception. Yet they had “no success finding evidence” that any of these were decisive.

Kearney and Levine speculated instead that the answers lie in the cultural zeitgeist — “shifting priorities across cohorts of young adults,”

the timing and the magnitude of such a demographic sea-change cry out for explanation. What happened in 2007?

another event that year: Apple released the first iPhone, a revolutionary cultural moment if there ever was one. The ensuing smartphone-enabled social media boom — Facebook had opened membership to anyone older than 13 in 2006 — forever changed how human beings relate with one another.

We are just beginning to understand this development’s effect on mental health, education, religious observance, community cohesion — everything. Why wouldn’t it also affect people’s willingness to have children?

one indirect way new media affect childbearing rates is through “time competition effects” — essentially, hours spent watching the tube cannot be spent forming romantic partnerships.

a 2021 review of survey data on young adults and adolescents in the United States and other countries, the years between 2009 and 2018 saw a marked decline in reported sexual activity.

the authors hypothesized that people are distracted from the search for partners by “increasing use of computer games and social media.

during the late 20th century, Brazil’s fertility rates fell after women who watched soap operas depicting smaller families sought to emulate them by having fewer children themselves.

This may be an area where incentives do not influence behavior, at least not enough. Whether the cultural shift to lower birthrates occurs on an accelerated basis, as in the United States after 2007, or gradually, as it did in Japan, it appears permanent — “sticky,” as policy wonks say.

Defining the Anthropocene: nine sites are in the running to be given the ‘golden spike’ designation

Mentioning the Jurassic period, for instance, helps scientists to picture plants and animals that were alive during that time

“The Anthropocene represents an umbrella for all of these different changes that humans have made to the planet,”

Typically, researchers will agree that a specific change in Earth’s geology must be captured in the official timeline. The ICS will then determine which set of rock layers, called strata, best illustrates that change, and it will choose which layer marks its lower boundary

This is called the Global Stratotype Section and Point (GSSP), and it is defined by a signal, such as the first appearance of a fossil species, trapped in the rock, mud or other material. One location is chosen to represent the boundary, and researchers mark this site physically with a golden spike, to commemorate it.

“It’s a label,” says Colin Waters, who chairs the AWG and is a geologist at the University of Leicester, UK. “It’s a great way of summarizing a lot of concepts into one word.”

But the Anthropocene has posed problems. Geologists want to capture it in the timeline, but its beginning isn’t obvious in Earth’s strata, and signs of human activity have never before been part of the defining process.

“We had a vague idea about what it might be, [but] we didn’t know what kind of hard evidence would go into it.”

Years of debate among the group’s multidisciplinary members led them to identify a host of signals — radioactive isotopes from nuclear-bomb tests, ash from fossil-fuel combustion, microplastics, pesticides — that would be trapped in the strata of an Anthropocene-defining site. These began to appear in the early 1950s, when a booming human population started consuming materials and creating new ones faster than ever.

Why do some geologists oppose the Anthropocene as a new epoch?“It misrepresents what we do” in the ICS, says Stanley Finney, a stratigrapher at California State University, Long Beach, and secretary-general for the International Union of Geological Sciences (IUGS). The AWG is working backwards, Finney says: normally, geologists identify strata that should enter the geological timescale before considering a golden spike; in this case, they’re seeking out the lower boundary of an undefined set of geological layers.

Lucy Edwards, a palaeontologist who retired in 2008 from the Florence Bascom Geoscience Center in Reston, Virginia, agrees. For her, the strata that might define the Anthropocene do not yet exist because the proposed epoch is so young. “There is no geologic record of tomorrow,”

Edwards, Finney and other researchers have instead proposed calling the Anthropocene a geological ‘event’, a flexible term that can stretch in time, depending on human impact. “It’s all-encompassing,” Edwards says.

Zalasiewicz disagrees. “The word ‘event’ has been used and stretched to mean all kinds of things,” he says. “So simply calling something an event doesn’t give it any wider meaning.”

Over the years, we have seen huge setbacks to the progress of liberal and democratic institutions, with the rise of fascism and communism in the 1930s, or the military coups and oil crises of the 1960s and ’70s. And yet, liberal democracy has endured and come back repeatedly, because the alternatives are so bad. People across varied cultures do not like living under dictatorship, and they value their individual freedom. No authoritarian government presents a society that is, in the long term, more attractive than liberal democracy, and could therefore be considered the goal or endpoint of historical progress.

The philosopher Hegel coined the phrase the end of history to refer to the liberal state’s rise out of the French Revolution as the goal or direction toward which historical progress was trending. For many decades after that, Marxists would borrow from Hegel and assert that the true end of history would be a communist utopia. When I wrote an article in 1989 and a book in 1992 with this phrase in the title, I noted that the Marxist version was clearly wrong and that there didn’t seem to be a higher alternative to liberal democracy.

setbacks do not mean that the underlying narrative is wrong. None of the proffered alternatives look like they’re doing any better.

Liberal democracy will not make a comeback unless people are willing to struggle on its behalf. The problem is that many who grow up living in peaceful, prosperous liberal democracies begin to take their form of government for granted. Because they have never experienced an actual tyranny, they imagine that the democratically elected governments under which they live are themselves evil dictatorships conniving to take away their rights