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There was also a shift in cultural understandings of gender: Belief that men and women are fundamentally different, and stereotypes about women, grew in the 1980s and 1990s despite broad support for gender equality.

But while these toys may broaden the offerings within segregated toy aisles, they do nothing to challenge the underlying fact that the aisles are still segregated. And rather than busting stereotypes, such toys reinforce the idea that gender is the primary determinant of interests and skills.

Lego introduced its Lego Friends line to attract more girls, to resounding success

Or, does color coding toys pink and blue based on gender stereotypes reinforce gender biases?

there could be more subtle problems at work, like the proliferation of grade inflation in the humanities and social sciences, which provides another incentive for students to leave STEM majors. It is no surprise that grades are lower in math and science, where the answers are clear-cut and there are no bonus points for flair. Professors also say they are strict because science and engineering courses build on one another, and a student who fails to absorb the key lessons in one class will flounder in the next.

The National Science Board, a public advisory body, warned in the mid-1980s that students were losing sight of why they wanted to be scientists and engineers in the first place. Research confirmed in the 1990s that students learn more by grappling with open-ended problems, like creating a computer game or designing an alternative energy system, than listening to lectures. While the National Science Foundation went on to finance pilot courses that employed interactive projects, when the money dried up, so did most of the courses. Lecture classes are far cheaper to produce, and top professors are focused on bringing in research grants, not teaching undergraduates.

Since becoming Notre Dame’s dean in 2008, Dr. Kilpatrick has revamped and expanded a freshman design course that had gotten “a little bit stale.” The students now do four projects. They build Lego robots and design bridges capable of carrying heavy loads at minimal cost. They also create electronic circuit boards and dream up a project of their own.

Some new students do not have a good feel for how deeply technical engineering is. Other bright students may have breezed through high school without developing disciplined habits. By contrast, students in China and India focus relentlessly on math and science from an early age.

The IBL hopes to overcome these flaws. Scientists on the project will work on exactly the same problems in precisely the same way. Animal experiments, for example, will use one strain of mouse, and all will be trained, tested and scored in the same way. It is an obvious strategy, but not a common one in science: in any lab, there is a constant urge to tweak experiments to make them better. “Ultimately, the reason it’s worth addressing is in the proverb: ‘alone we go fast, together we go far’,” said Churchland.

Decision-making is a field in itself, so IBL researchers will focus on simple, so-called perceptual decisions: those that involve responding to sights or sounds, for example. In one standard test, scientists will record how neurons fire in mice as they watch faint dots appear on a screen and spin a Lego wheel to indicate if the dots are on the left or the right. The mice make mistakes when the dots are faint, and it is these marginal calls that are most interesting to scientists.

One calculation performed by an audience demographics firm found 32 million connections to male followers among the 5,000 accounts examined by The Times.

Interacting with the men opens the door to abuse. Some flatter, bully and blackmail girls and their parents to get racier and racier images. The Times monitored separate exchanges on Telegram, the messaging app, where men openly fantasize about sexually abusing the children they follow on Instagram and extol the platform for making the images so readily available.

The so-called creator economy surpasses $250 billion worldwide, according to Goldman Sachs, with U.S. brands spending more than $5 billion a year on influencers.

The troubling interactions on Instagram come as social media companies increasingly dominate the cultural landscape and the internet is seen as a career path of its own.

Nearly one in three preteens lists influencing as a career goal, and 11 percent of those born in Generation Z, between 1997 and 2012, describe themselves as influencers.

“It’s like a candy store

Health and technology experts have recently cautioned that social media presents a “profound risk of harm” for girls. Constant comparisons to their peers and face-altering filters are driving negative feelings of self-worth and promoting objectification of their bodies, researchers found.

he pursuit of online fame, particularly through Instagram, has supercharged the often toxic phenomenon, The Times found, encouraging parents to commodify their children’s images. Some of the child influencers earn six-figure incomes, according to interviews.