The Israel-Hamas War Shows Just How Broken Social Media Has Become - The Atlantic - 0 views
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major social platforms have grown less and less relevant in the past year. In response, some users have left for smaller competitors such as Bluesky or Mastodon. Some have simply left. The internet has never felt more dense, yet there seem to be fewer reliable avenues to find a signal in all the noise. One-stop information destinations such as Facebook or Twitter are a thing of the past. The global town square—once the aspirational destination that social-media platforms would offer to all of us—lies in ruins, its architecture choked by the vines and tangled vegetation of a wild informational jungle
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Musk has turned X into a deepfake version of Twitter—a facsimile of the once-useful social network, altered just enough so as to be disorienting, even terrifying.
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At the same time, Facebook’s user base began to erode, and the company’s transparency reports revealed that the most popular content circulating on the platform was little more than viral garbage—a vast wasteland of CBD promotional content and foreign tabloid clickbait.
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What’s left, across all platforms, is fragmented. News and punditry are everywhere online, but audiences are siloed; podcasts are more popular than ever, and millions of younger people online have turned to influencers and creators on Instagram and especially TikTok as trusted sources of news.
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Social media, especially Twitter, has sometimes been an incredible news-gathering tool; it has also been terrible and inefficient, a game of do your own research that involves batting away bullshit and parsing half truths, hyperbole, outright lies, and invaluable context from experts on the fly. Social media’s greatest strength is thus its original sin: These sites are excellent at making you feel connected and informed, frequently at the expense of actually being informed.
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At the center of these pleas for a Twitter alternative is a feeling that a fundamental promise has been broken. In exchange for our time, our data, and even our well-being, we uploaded our most important conversations onto platforms designed for viral advertising—all under the implicit understanding that social media could provide an unparalleled window to the world.
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What comes next is impossible to anticipate, but it’s worth considering the possibility that the centrality of social media as we’ve known it for the past 15 years has come to an end—that this particular window to the world is being slammed shut.