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Javier E

Yelp and the Wisdom of 'The Lonely Crowd' : The New Yorker - 1 views

  • David Riesman spent the first half of his career writing one of the most important books of the twentieth century. He spent the second half correcting its pervasive misprision. “The Lonely Crowd,” an analysis of the varieties of social character that examined the new American middle class
  • the “profound misinterpretation” of the book as a simplistic critique of epidemic American postwar conformity via its description of the contours of the “other-directed character,” whose identity and behavior is shaped by its relationships.
  • he never meant to suggest that Americans now were any more conformist than they ever had been, or that there’s even such a thing as social structure without conformist consensus.
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  • In this past weekend’s Styles section of the New York Times, Siegel uses “The Lonely Crowd” to analyze the putative “Yelpification” of contemporary life: according to Siegel, Riesman’s view was that “people went from being ‘inner-directed’ to ‘outer-directed,’ from heeding their own instincts and judgment to depending on the judgments and opinions of tastemakers and trendsetters.” The “conformist power of the crowd” and its delighted ability to write online reviews led Siegel down a sad path to a lackluster expensive dinner.
  • What Riesman actually suggested was that we think of social organization in terms of a series of “ideal types” along a spectrum of increasingly loose authority
  • On one end of the spectrum is a “tradition-directed” community, where we all understand that what we’re supposed to do is what we’re supposed to do because it’s just the thing that one does; authority is unequivocal, and there’s neither the room nor the desire for autonomous action
  • In the middle of the spectrum, as one moves toward a freer distribution of, and response to, authority, is “inner-direction.” The inner-directed character is concerned not with “what one does” but with “what people like us do.” Which is to say that she looks to her own internalizations of past authorities to get a sense for how to conduct her affairs.
  • Contemporary society, Riesman thought, was best understood as chiefly “other-directed,” where the inculcated authority of the vertical (one’s lineage) gives way to the muddled authority of the horizontal (one’s peers).
  • The inner-directed person orients herself by an internal “gyroscope,” while the other-directed person orients herself by “radar.”
  • It’s not that the inner-directed person consults some deep, subjective, romantically sui generis oracle. It’s that the inner-directed person consults the internalized voices of a mostly dead lineage, while her other-directed counterpart heeds the external voices of her living contemporaries.
  • “the gyroscopic mechanism allows the inner-directed person to appear far more independent than he really is: he is no less a conformist to others than the other-directed person, but the voices to which he listens are more distant, of an older generation, their cues internalized in his childhood.” The inner-directed person is, simply, “somewhat less concerned than the other-directed person with continuously obtaining from contemporaries (or their stand-ins: the mass media) a flow of guidance, expectation, and approbation.
  • Riesman drew no moral from the transition from a community of primarily inner-directed people to a community of the other-directed. Instead, he saw that each ideal type had different advantages and faced different problems
  • As Riesman understood it, the primary disciplining emotion under tradition direction is shame, the threat of ostracism and exile that enforces traditional action. Inner-directed people experience not shame but guilt, or the fear that one’s behavior won’t be commensurate with the imago within. And, finally, other-directed folks experience not guilt but a “contagious, highly diffuse” anxiety—the possibility that, now that authority itself is diffuse and ambiguous, we might be doing the wrong thing all the time.
  • Siegel is right to make the inference, if wayward in his conclusions. It makes sense to associate the anxiety of how to relate to livingly diffuse authorities with the Internet, which presents the greatest signal-to-noise-ratio problem in human history.
  • The problem with Yelp is not the role it plays, for Siegel, in the proliferation of monoculture; most people of my generation have learned to ignore Yelp entirely. It’s the fact that, after about a year of usefulness, Yelp very quickly became a terrible source of information.
  • There are several reasons for this. The first is the nature of an algorithmic response to the world. As Jaron Lanier points out in “Who Owns the Future?,” the hubris behind each new algorithm is the idea that its predictive and evaluatory structure is game-proof; but the minute any given algorithm gains real currency, all the smart and devious people devote themselves to gaming it. On Yelp, the obvious case would be garnering positive reviews by any means necessary.
  • A second problem with Yelp’s algorithmic ranking is in the very idea of using online reviews; as anybody with a book on Amazon knows, they tend to draw more contributions from people who feel very strongly about something, positively or negatively. This undermines the statistical relevance of their recommendations.
  • the biggest problem with Yelp is not that it’s a popularity contest. It’s not even that it’s an exploitable popularity contest.
  • it’s the fact that Yelp makes money by selling ads and prime placements to the very businesses it lists under ostensibly neutral third-party review
  • But Yelp’s valuations are always possibly in bad faith, even if its authority is dressed up as the distilled algorithmic wisdom of a crowd. For Riesman, that’s the worst of all possible worlds: a manipulated consumer certainty that only shores up the authority of an unchosen, hidden source. In that world, cold monkfish is the least of our problems.
Javier E

The Crowd Pleaser - NYTimes.com - 0 views

  • Obama seems self-sufficient while Romney seems other-directed.
  • I’m borrowing the phrase “other-directed” from David Riesman’s 1950 classic, “The Lonely Crowd.”
  • Riesman argued that different eras nurture different personality types. The agricultural economy nurtured tradition-directed individuals. People lived according to the ancient cycles, customs and beliefs. Children grew up and performed the same roles as their parents.
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  • The industrial era favored the inner-directed personality type. The inner-directed person was guided by a set of strong internal convictions, like Victorian morality. The inner-directed person was a hardy pioneer, the stolid engineer or the resilient steelworker — working on physical things. This person was often rigid, but also steadfast.
  • The other-directed personality type emerges in a service or information age economy. In this sort of economy, most workers are not working with physical things; they are manipulating people. The other-directed person becomes adept at pleasing others, at selling him or herself. The other-directed person is attuned to what other people want him to be. The other-directed person is a pliable member of a team and yearns for acceptance. He or she is less notable for having a rigid character than for having a smooth personality.
Javier E

There Is No Theory of Everything - The New York Times - 3 views

  • fered by science and the kinds of humanistic description we find, say, in the novels of Dickens or Dostoevsky, or in the sociological writings of Erving Goffman and David Riesman. His quest was to try and clarify the occasions when a scientific explanation was appropriate and when it was not, and we need instead a humanistic remark.
  • His conviction was that our confusions about science and the humanities had wide-ranging and malign societal consequences.
  • However efficacious the blue pill might be, in this instance the doctor’s causal diagnosis is the wrong one. What is required is for you to be able to talk, to feel that someone understands your problems and perhaps can offer some insight or even suggestions on how you might move forward in your life. This, one imagines, is why people go into therapy.
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  • One huge problem with scientism is that it invites, as an almost allergic reaction, the total rejection of science. As we know to our cost, we witness this every day with climate change deniers, flat-earthers and religious fundamentalists
  • Frank’s point is that our society is deeply confused by the occasions when a blue pill is required and not required, or when we need a causal explanation and when we need a further description, clarification or elucidation. We tend to get muddled and imagine that one kind of explanation (usually the causal one) is appropriate in all occasions when it is not.
  • What is in play here is the classical distinction made by Max Weber between explanation and clarification, between causal or causal-sounding hypotheses and interpretation. Weber’s idea is that natural phenomena require causal explanation, of the kind given by physics, say, whereas social phenomena require elucidation — richer, more expressive descriptions.
  • In Frank’s view, one major task of philosophy is help us get clear on this distinction and to provide the right response at the right time. This, of course, requires judgment, which is no easy thing to teach.
  • Frank’s point, which is still hugely important, is that there is no theory of everything, nor should there be. There is a gap between nature and society. The mistake, for which scientism is the name, is the belief that this gap can or should be filled.
  • On a ferry you want a blue pill that is going to alleviate the symptoms of seasickness and make you feel better.
  • in order to confront the challenge of obscurantism, we do not simply need to run into the arms of scientism. What is needed is a clearer overview of the occasions when a scientific remark is appropriate and when we need something else, the kind of elucidation we find in stories, poetry or indeed when we watch a movie
  • People often wonder why there appears to be no progress in philosophy, unlike in natural science, and why it is that after some three millenniums of philosophical activity no dramatic changes seem to have been made to the questions philosophers ask. The reason is because people keep asking the same questions and perplexed by the same difficulties
  • Wittgenstein puts the point rather directly: “Philosophy hasn’t made any progress? If somebody scratches the spot where he has an itch, do we have to see some progress?”
  • Philosophy scratches at the various itches we have, not in order that we might find some cure for what ails us, but in order to scratch in the right place and begin to understand why we engage in such apparently irritating activity.
  • This is one way of approaching the question of life’s meaning. Human beings have been asking the same kinds of questions for millenniums and this is not an error. It testifies to the fact that human being are rightly perplexed by their lives. The mistake is to believe that there is an answer to the question of life’s meaning
  • The point, then, is not to seek an answer to the meaning of life, but to continue to ask the question.
  • We don’t need an answer to the question of life’s meaning, just as we don’t need a theory of everything. What we need are multifarious descriptions of many things, further descriptions of phenomena that change the aspect under which they are seen, that light them up and let us see them anew
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