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runlai_jiang

Coca-Cola Plans Its First Alcoholic Drink - WSJ - 0 views

www.wsj.com/...rst-alcoholic-drink-1520423751

Coco-colaJapan New beverage drink strategy sales

shared by runlai_jiang on 07 Mar 18 - No Cached
  • Coca-Cola Co.’s KO -0.68% Japan unit plans to introduce a fizzy alcoholic drink in the country, in what the company describes as the first alcoholic product it has ever developed.
  • Jorge Garduño, president of Coca-Cola’s Japan unit, said in an article posted on the company’s website that it is “going to experiment” with a canned drink that contains alcohol—a product category known as chu-hai in Japan.
  • Coca-Cola’s Japan unit has long sold many drinks that aren’t available elsewhere, including various teas and coffees and a laxative version of Coke called Coca-Cola Plus that was marketed as a health drink.
    • runlai_jiang
      runlai_jiang on 07 Mar 18
       
      Japan has always been innovative and creative in food industry
  • ...6 more annotations...
  • A spokeswoman for Coca-Cola Japan confirmed Wednesday that low-alcohol products are being “considered as an experimental approach.” She declined to give details of the proposed product, including when it might go on sale, and declined to make Mr. Garduño available for an interview.
  • Analysts and those in the drinks industry have long speculated that traditional divisions between alcoholic and nonalcoholic beverage companies will fade as more stores and websites sell both types of drinks.
  • The Coca-Cola spokesman declined to comment Wednesday on whether the company is exploring alcohol sales outside of Japan.
  • “While I don’t think this represents a global shift in company strategy, I do think we can expect Coca-Cola and its competitors to continue looking for new opportunities as traditional category lines and beverage occasions blur,
    • runlai_jiang
      runlai_jiang on 07 Mar 18
       
      It might be a new strategy for companies to break through tradition and absorb and explore wider business aspects
  • Japan has a highly competitive beverage market, where companies can introduce as many as 100 new drinks a year.
  • According to Suntory, the total market in Japan for canned ready-to-drink alcoholic beverages has grown for 10 consecutive years. It grew 9% in 2017 to the equivalent of 183 million 24-can cases.
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