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"A Santa Barbara, Calif., startup called Social Intelligence data-mines the social networks to help companies decide if they really want to hire you. While background checks, which mainly look for a criminal record, and even credit checks have become more common, Social Intelligence is the first company that I'm aware of that systematically trolls social networks for evidence of bad character. Using automation software that slogs through Facebook, Twitter, Flickr, YouTube, LinkedIn, blogs, and "thousands of other sources," the company develops a report on the "real you" -- not the carefully crafted you in your resume. The service is called Social Intelligence Hiring. The company promises a 48-hour turn-around. Because it's illegal to consider race, religion, age, sexual orientation and other factors, the company doesn't include that information in its reports. Humans review the reports to eliminate false positives. And the company uses only publically shared data -- it doesn't "friend" targets to get private posts, for example. The reports feature a visual snapshot of what kind of person you are, evaluating you in categories like "Poor Judgment," "Gangs," "Drugs and Drug Lingo" and "Demonstrating Potentially Violent Behavior." The company mines for rich nuggets of raw sewage in the form of racy photos, unguarded commentary about drugs and alcohol and much more. "

"Neil Postman - 6 Questions for Understanding Media "

"Guy Deutscher is that rare beast, an academic who talks good sense about linguistics, his chosen field. In his new book, Through the Language Glass (Heinemann), he fearlessly contradicts the fashionable consensus, espoused by the likes of Steven Pinker, that language is wholly a product of nature, that it does not take colour and value from culture and society. Deutscher argues, in a playful and provocative way, that our mother tongue does indeed affect how we think and, just as important, how we perceive the world. An honorary research fellow at the University of Manchester, the 40-year-old linguist draws on a range of sources in the book to show language reflecting the society in which it is spoken. In the process, he explains why Russian water (a "she") becomes a "he" once you have dipped a teabag into her, and why, in German, a young lady has no sex, though a turnip has."

"RESEARCHERS say they have solved a conundrum about human perception that has stumped philosophers and scientists alike for three centuries. Irish politician William Molyneux first posed the question in a letter to the great British thinker John Locke written 323 years ago. Imagine, Molyneux wrote, that a man blind from birth who has learned to identify objects - a sphere and a cube, for example - only through his sense of touch is suddenly able to see. The puzzle, he continued, is: "Whether he Could, by his Sight, and before he touch them, know which is the Globe and which the Cube?" For philosophers of the time, answering "Molyneux's question", as it became known, would resolve a fundamental uncertainty about the human mind. Empiricists believed that we are born blank slates, and become the sum total of our accumulated experience. So-called "nativists" countered that our minds are, from the outset, pre-stocked with ideas waiting to be activated by sight, sound and touch. If a blind man who miraculously recovered his sight could instantly distinguish the cube from the globe it would mean the knowledge was somehow innate, they argued. More recently, this "nurture vs. nature" debate has found its counterpart in modern neuroscience."