Group items tagged

Part 1 of a 4-part series examining what happens when science is used for marketing (using brain-training software as the central example). Almost all of the programs that tout their ability to train your brain are limited in scope. Most train your ability to perform simple cognitive tasks by having you perform them repeatedly, often adapting the difficulty of the task over time to keep it challenging. Some determine which tasks you perform well and which need improvement and adjust the tasks based on your ongoing performance. The simplest ones, though, simply track how much you improve and inform you that such improvements have made increased the fitness of your brain. Such task-specific training effects can be really useful-if you want to enhance your ability to do Sudoku, by all means practice doing Sudoku. But what pitches for those programs regularly imply is that playing their videogame or using their training will enhance your ability to do other tasks that weren't specifically trained. For example, this advertisement for Nintendo's Brain Age implies that by using their game, you will be better able to remember your friend's name when you meet him on the street. The idea that playing games can improve your brain is pervasive, and it taps what Chris Chabris and I have called the "illusion of potential." A common myth of the mind is that we have vast pools of untapped mental resources that can be released with relatively minimal effort. This common intuitive belief underlies the pervasive myth that we only use 10% of our brains, that listening to Mozart can increase our IQ [pdf], and even the belief that some people have "discovered" psychic abilities. We devote the last main chapter of The Invisible Gorilla to this belief and its ramifications, and we recently wrote a column for the NY Times discussing how popular self-help books like The Secret and The Power capitalize on this mistaken belief. The marketing for some brain training programs

"One of our true superstars of nonfiction." That's how David Foster Wallace described Lewis Hyde. In this hour of To the Best of Our Knowledge, Lewis Hyde talks about his book, "Trickster Makes This World: Mischief, Myth, and Art." This classic text introduces us to the playful and disruptive side of imagination embodied in trickster mythology. Lewis Hyde is the author of the acclaimed "Trickster Makes This World: Mischief, Myth and Art." He talks with Steve Paulson about the meaning of the word "trickster." His book explores the cultural history of such infamous Trickster figures as Loki and Monkey."

""The kernel, the soul - let us go further and say the substance, the bulk, the actual and valuable material of all human utterances - is plagiarism." The combinatorial nature of creativity is something I think about a great deal, so this 1903 letter Mark Twain wrote to his friend Helen Keller, found in Mark Twain's Letters, Vol. 2 of 2, makes me nod with the manic indefatigability of a dashboard bobble-head dog. In this excerpt, Twain addresses some plagiarism charges that had been made against Keller some 11 years prior, when her short story "The Frost King" was found to be strikingly similar to Margaret Canby's "Frost Fairies." Heller was acquitted after an investigation, but the incident stuck with Twain and prompted him to pen the following passionate words more than a decade later, which articulate just about everything I believe to be true of combinatorial creativity and the myth of originality: Oh, dear me, how unspeakably funny and owlishly idiotic and grotesque was that 'plagiarism' farce! As if there was much of anything in any human utterance, oral or written, except plagiarism! The kernel, the soul - let us go further and say the substance, the bulk, the actual and valuable material of all human utterances - is plagiarism. For substantially all ideas are second-hand, consciously and unconsciously drawn from a million outside sources, and daily use by the garnerer with a pride and satisfaction born of the superstition that he originated them; whereas there is not a rag of originality about them anywhere except the little discoloration they get from his mental and moral calibre and his temperament, and which is revealed in characteristics of phrasing. When a great orator makes a great speech you are listening to ten centuries and ten thousand men - but we call it his speech, and really some exceedingly small portion of it is his. But not enough to signify. It is merely a Waterloo. It is Wellington's battle, in some de

Lewis Hyde's introduction to his book Trickster Makes This World: Mischief, Myth, and Art. Very good final section on art and Picasso's quote.

"People can talk. Other animals can't. They can all communicate in one way or another--to lure mates, at the very least--but their whinnies and wiggles don't do the jobs that language does. The birds and beasts can use their signals to attract, threaten, or alert each other, but they can't ask questions, strike bargains, tell stories, or lay out a plan of action. Those skills make Homo sapiens a uniquely successful, powerful and dangerous mammal. Other creatures' signals carry only a few limited kinds of information about what's happening at the moment, but language lets us tell each other in limitless detail about what used to be or will be or might be. Language lets us get vast numbers of big, smart fellow primates all working together on a single task--building the Great Wall of China or fighting World War II or flying to the moon. It lets us construct and communicate the gorgeous fantasies of literature and the profound fables of myth. It lets us cheat death by pouring out our knowledge, dreams and memories into younger people's minds. And it does powerful things for us inside our own minds, because we do a lot of our thinking by talking silently to ourselves. Without language, we would be only a sort of upright chimpanzee with funny feet and clever hands. With it, we are the self-possessed masters of the planet. How did such a marvelous adaptation get started? And if it's so great, why hasn't another species come up with something similar? These may be the most important questions we face in studying human evolution. They are also some of the least understood. But in the past few years, linguists and anthropologists have been making some breakthroughs, and we are now beginning to have a glimmering of some answers."

An entire concept of psychology, Bystander Intervention, developed based on a single news story of a single murder, that of Kitty Genovese in 1964. Some are now suggesting the original story doesn't fit the model to which it gave birth.

Anyone in IB Psych should check this one out!