Recently, at the Dumbo Arts Festival, in Brooklyn, an artist named Risa Puno stood at a table and gave out cookies in exchange for personal information such as a driver’s license number, a mother’s maiden name, or the last four digits of a Social Security number. This information was entered on a form that assigned values to various pieces of identifying data—one point for your first pet’s name, three points for your home address, five points for your fingerprints, and so on—and different types of cookies required different numbers of points.
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