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In some ways, these six letters are a triumph of design. They’re wired into our brains, replicated on keyboards, phones and tablets across the world – and have changed very little since Milwaukee port official Christopher Sholes used the layout to stop mechanical levers jamming on a 19th-Century typewriter.

Unsurprisingly, it was the friendly competition element that captured the attention of Traynor's primary school pupils learning Spanish. “As soon as they come into the classroom, they want to see where they are on the leader board,” he says. And there are other advantages. Each lesson, Traynor tends to split the class into two – while half are doing the “spade work” on vocabulary learning on the school's iPads, he can teach the others – before the two halves switch over. By working with these smaller groups, he can then give more individual attention to each child's understanding of the grammar.Even more powerfully, Traynor recently began encouraging his class to record and upload their pronunciation of the words onto the app – which they can then share with their classmates using the course. The sound of their classmates seems to have spurred on their enthusiasm, says Traynor. “They're constantly trying to work out whose voice they're hearing,” he says. “So they're giving more attention to the different sounds. I think it's improved their speaking and listening dramatically.”Although most courses on Memrise deal with foreign languages, teachers in other subjects are also starting to bring the technology to their classroom. Simon Birch from The Broxbourne School in Hertfordshire, for instance, uses it to teach the advanced terminology needed for food technology exams, while his school’s English department are using it to drill spelling. "The benefits for literacy can't be overstated," Birch says.