Customer Analytics - University of Pennsylvania | Coursera - 0 views
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José Luis Astuhuamán on 20 Oct 15Customer Analytics from University of Pennsylvania. Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions.