Ideas on How to Think Differently - Pt 3 - The Engaging Brand - 1 views
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Donald Burkins on 16 Feb 11" disrupt yourself...before your competitor does". Why not either a) Have a half day or session with your team to create your competitor's business. How would you start a new business which would knock your socks off....then use the ideas for your own! OR b) If you can afford it why not put a team of people onto creating a fabulous competitor. Give them a separate unit to run and let them give you a run for your money. You could also challenge the local college or University students to do it as part of their development."