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Here Shirky started talking about the importance of managing collaboration effectively. Large collaborative projects aren't, in fact, large collaborative projects according to Shirky. They're small collaborative projects with tight groups, that integrate very large amounts of small participatory effort. To put it another way, projects like Wikipedia and the Linux kernel may have thousands of contributors - but it's a small core of contributors who do the bulk of the work and integrate the work from others who only contribute a small amount. It's also important, says Shirky, that people cannot join the project too easily. Even given the presumption that all the participants have goodwill towards the project, he says that it shouldn't be too easy to change every aspect of a project. Some parts of the system should be easy to change, some parts should be hard.

DoubleTwist, which is free, gives people a way to easily sync their iTunes music library with their Android phones. As such, it's one of the most important, yet often overlooked, pieces of software on the Android market.

One way to get your Facebook friends into Google so you can connect with them on Google+