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""People don't use Twitter here, hence they don't realize the attention they're getting," Athar said, referring to himself simply as a "tweeter" who happened to be awake when the action broke out. "Ignorance is bliss.""

Combined, the three major blogging platforms -- Blogger, WordPress and Tumblr -- account for 80.5 million unique pairs of eyeballs in October 2011 (Facebook had 139.1 million unique that month.) By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006.