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"The relevant point here is not Schmidt's thought on behavior and choice but the fact that, no matter what you choose to do or not do, your life exists in the cloud, indexed by Google, in the background of a photo album on Facebook, and across thousands of spammy directories that somehow know where you live and where you went to high school. These little bits of information exist like digital detritus. With software like PittPatt that can glean vast amounts of cloud-based data when prompted with a single photo, your digital life is becoming inseparable from your analog one. You may be able to change your name or scrub your social networking profiles to throw off the trail of digital footprints you've inadvertently scattered across the Internet, but you can't change your face. And the cloud never forgets a face. "

In this case, there are four key players. Two of them are a couple: a journalist who lives in New York and a social media specialist who lives in London. The other two have roots in Pakistan: a journalist and documentary filmmaker who recently moved to the U.S. and a political commentator in Islamabad. Each of them contributed to a chain of information that turned one man's offhand comments about a helicopter in the middle of the night into an internationally known work of citizen journalism.

Before May 1st, not even the smartest of machine learning algorithms could have predicted Keith Urbahn's online relevancy score, or his potential to spark an incredibly viral information flow. While politicos "in the know" certainly knew him or of him, his previous interactions and size and nature of his social graph did little to reflect his potential to generate thousands of people's willingness to trust within a matter of minutes. While connections, authority, trust and persuasiveness play a key role in influencing others, they are only part of a complex set of dynamics that affect people's perception of a person, a piece of information or a product. Timing, initiating a network effect at the right time, and frankly, a dash of pure luck matter equally.

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