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“Not only did he flourish in the fast-paced, modern urban milieu of skyscrapers, taxicabs, and pleasure-seeking crowds, but he proclaimed himself an expert on the latest crazes in fashion, contemporary lingo, and popular pastimes.”

“conspicuous consumption” which so accurately describes much of what was occurring in The Great Gatsby was trying to convey that the people who had not been raised with money and came into riches and wealth on their on attempted to demand respect and esteem by showing it off through purchases.

The wealth and power must be put into evidence.”