Néojaponisme » Blog Archive » The Fear… of the Internet - 0 views
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• A lack of user generated media — YouTube clips, in particular — featuring Japanese faces and real names. Many performers, despite virtuoso-level skills, wear masks or otherwise obscure faces in their video content. • The predominance of anonymous sites like 2ch as the main corridors of internet culture. • Blog writers, who have not established fame through other media, almost never reveal real names, even when the information and service provided is of professional quality and not explicitly personal. (More on this here.)
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rachelng on 11 Jun 09almost completely opposite to the Facebook/ MySpace/ Twitter culture?
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• Leading management company Johnny’s Jimusho does not allow the use of its talents’ faces on websites to promote their own projects. When images are used, the company fuzzes or otherwise distorts the pictures. (More here.)
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Whilst the rest of the world sees the internet as a golden marketing opportunity for their stars, Johnny's Jimusho (which holds a monopoly over Japan's boyband market) is famous for refusing to let their talents' images be used on the internet. Even if say one of their stars were appearing in a TV drama, the official website of that drama can't use his image for promotion. Instead, they can only stick a distorted, fuzzy pic. The reason is because the company sells official shop photos of their talents and they're deathly afraid that fangirls would get their own pics from the internet and print them out themselves. It's... an interesting marketing strategy, to put it mildly.
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I can already hear the growing protests to this line of thought, however: stop trying to fit Japan into the American model of internet development.
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