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Professors are also being left out of marketing decisions, personal branding campaigns, and how the intellectual capital of their life’s work get’s disseminated.

In addition to academic prowess, future SuperProfessors will be ranked according to attributes like influence, fame, clout, and name recognition. Future criteria for winning the FacultyRow SuperProfessor designation will likely include benchmarks for the size of social networks, industry influencer rankings, and gauges for measuring effectiveness of personal branding campaigns.

Currently we are seeing a tremendous duplication of effort. Entry-level courses such as psychology 101, economics 101, and accounting 101 are being taught simultaneously by thousands of professors around the globe. Once a high profile SuperProfessor and brand name University produces one of these courses, what’s the value of a mid-tier school and little-known teacher also creating the same course? As Ball Corporation executive, Drew Crouch puts it, “Education is definitely moving from a history of scarcity to a future of abundance. Just like Gutenberg freed the written word, the Internet has freed information.”

As Douglas Adams once memorably said, 'lovers of print are simply confusing the plate for the food'. The message is the thing, not the medium through which it is conveyed

It is a portmanteau term covering a range of activities, technologies, business models and skills which focus on transcoding information into binary and transmitting it through wires and circuits.

There are two things which prevent me from suggesting we're heading into a 'Social Age', though. The first, most obvious, is that we have alway been in a social age.

expands digital humanities to also include all the various humanistic interventions into digital media

However, I want to focus on a third alternative, one that recognizes that the future of all humanities is digital.

In fact, the present of all humanities is digital