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The clip, which was viewed nearly 2 million times in two weeks,

And there they are, in the bedrooms and dorms and cubicles of the world, uploading their asses off, more than 65,000 times a day on YouTube alone.

which stars a chubby young man in his New Jersey bedroom lip-syncing to an insipid but weirdly fetching Romanian pop song.

The price tag for YouTube, just to put the investment in perspective, is what Target paid for 257 Mervyns department stores and four distribution centers in 13 states, and just a bit more than WPP Group paid for the Grey Global Group advertising network with 10,500 employees in 83 countries generating $1.3 billion in revenue. Those, of course, are both profitable enterprises with vast fixed assets.

Or try the accurately titled "Noah takes a photo of himself everyday for six years." A time-lapse documentary of Noah Kalina over 2,356 days, it's a little thin on plot, but it nonetheless racked up more than 3 million views in six weeks.