Wired 14.12: YouTube vs. Boob Tube - 0 views
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Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen.
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dracmere on 13 Feb 08Just by looking at this quote we can see why Youtube is a success. It is true that most people want to be a star and to give them a chance is going to be a hit. Unfortantly, if you watch Youtube you can see that some people should not ever be stars. -
zimmer67 on 13 Mar 08I wonder if youtube will soon be a new recruitment tool for talent agencies. It is afterall a compilation of many different people exhibiting different talents in some aspects.
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Fragmentation has decimated audiences, viewers who do watch are skipping commercials,
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YouTube very much is like this. People make the weirdest videoes for people just to watch them. I have seen some videos where people were just singing or dancing around in their bedroom. -
This is what makes Youtube so interesting, alot of it is real stuff with no acting or script involved with the added bonus that others can view your work
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Lots of people can now watch themselves on sort-of TV, which is pretty fun in itself. The bonus is that others want to watch them, too.
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The question is if there is a danger in this. One of the kids I nanny for is fascinated with The Wiggles. When looking for a Wiggles video for him on YouTube, I cam across a family video of two little kids getting Wiggles toys for Christmas. It may be cute to send this video to the family's friends and relatives, but should the whole world have access to it, too? Everyone tells young people to protect their identity on the Internet, but then YouTube provides unlimited access to so many otherwise-personal videos.
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NBC used Yahoo to premiere Heroes and AOL to offer sneak previews of its Twenty Good Years and Studio 60 on the Sunset Strip. And the brand-new CW Network celebrated its debut by posting for free Runaway and Everybody Hates Chris on MSN. Counting cable, dozens of networks are now making programs available online.
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This is a nice way for people to learn another technology, rather than doing the same thing all of the time, which is just watching the television. Maybe adults of an older generation would like to learn this technology.
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He insists he can't quite recall, you know, the $1.65 billion moment.
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Yea, you would think that would be the first thing that the founder of U-tube would know. What started your bussiness off is usally an important detail to remember -
it is easy to see how something like this could happen- you start posting funny videos of your friends, they post of theirs, you open it up, and you have a movement...
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"#2 Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen. "
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We discussed in class why people would want to be on Youtube. This quote here is a great example. People want their five minutes of fame. They think that because other people are watching their videos they are star because they are entertaining them.
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Third-millennium humanity has demonstrated an interest in sifting through millions of pieces of crap produced by total strangers to discover a few gems – some accidentally entertaining ("Boom Goes the Dynamite"), some breakout performances from the previously obscure ("Treadmill Dance"), and some explorations of a new art form crackling with genius (Ze Frank, Ask a Ninja, and the guys behind Loneygirl15.)
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Sifting through the millions of piences of crap enables us to accidentally come upon such gems as "Boom Goes the Dynamite", "Treadmill Dane", and Lonelygirl15. Users could possibly feel a sense of discovery when finding such unique entertainment. It's like being on your own personal entertainment expedition.
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And what if, as a bonus, the medium were able not merely to command eyeballs for marketers but to target content especially relevant to what the marketer is selling?
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When discussing target content relevant to what the marketer is selling, personal information is getting collected and data possibly being manipulated. Nonopticon surrounds us.
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Until now, advertisers have underwritten mass media to reach mass audiences. Indeed, they've paid increasing premiums for the opportunity as audiences have shrunk, because even in a fragmented media world, the largest fragment – network TV – is the most valuable. But now they realize that they are losing not only mass but critical mass.
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I think more money is now put into online advertisements than TV advertisement. Is it fair to say that the computer is almost (that is in popularity and phenomenon (sp?)) as big of a pop culture invention as the TV was in the 50s?
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Altogether, this stuff constitutes a bottomless reservoir of short-form video content for others to siphon off if they choose
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"Broadcast Yourself."
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. #7 Fragmentation has decimated audiences, viewers who do watch are skipping commercials, advertisers are therefore fleeing, the revenue for underwriting new content is therefore flatlining, program quality is therefore suffering (Dancing With the Stars. QED), which will lead to ever more viewer defection, which will lead to ever more advertiser defection, and so on.
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I agree that advertisers are having trouble with televison. With TiVo and DVRs becoming more affordable, there is almost no need to watch commercials. They make it so easy to skip through a commercial while watching a program. I have recently noticed that advertisers are responding to this by creating more comical and appealing commercials. There are some commercials that I actually like viewing now.
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Because, at least until recently, the Internet has lacked both the riveting content and ad space inventory to absorb it.
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Yes...until recently. Now, there is limitless space on the Internet. Highly viewed websites such as MySpace, Facebook, and You Tube have provide great outlets for companies to advertise. These sites are often viewed more frequently than most television shows, and they are often unavoidable. You can get up, get a snack, or use the restroom during a commercial break on television, but you can't click off an advertisement or an icon while its on a webpage.
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#4 Lots of people can now watch themselves on sort-of TV, which is pretty fun in itself. The bonus is that others want to watch them, too
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This seems to be reflective of everyone's desire for "15 minutes of fame." The internet is making that a reality. The question is whether or not this is a good thing. Yes, it is easy and possible. It is revolutionizing our culture, and people constantly want to search and discover interesting morsels of entertainment. But is it becoming an obsession, especially with some people? With the huge number of broadcasts daily, it makes you think so. -
I would personally never put a video on Youtube. However, I have to admit that some of them are extremely funny. This also makes me think, though, of our discussion in class how some jobs look at internet sites and if they see you on them, they are less likely to hire you. So, it just goes to show that we have to be careful with how we portray ourselves.
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The networks say these are measures to promote the broadcast versions of their shows. The overwhelming probability is that the opposite is true, which bodes poorly for those invested in the status quo. One victim is local affiliates, which get a big chunk of their revenue from selling commercial space within network programs. The Internet, needless to say, bypasses them.
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We are in an age of technological advancement. The culture is saturated with it. If networks want to appeal to the generations that have grown up using this technology and prefer it as a mode of entertainment and communicaiton, then the smart business action to take is to begin expanding toward internet broadcasting. The standard television is no longer the central figure in the entertainment and news world, and in order to keep up with it, the networks have to "go with the flow."
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I completely agree with this statement. I personally watch alot of shows on DVR, especially American Idol because I can't stand how they draw out the show with commercials every five minutes. Advertisers have to adapt to the changing marketplaces or else their products will suffer.
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a spiraling vortex of ruin.
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I completely agree with this statement. I watch most shows on DVR, especially American Idol and fast forward through the commercials. They draw out these shows and make the commercial breaks longer and longer.
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NBC used Yahoo to premiere > Heroes > and AOL to offer sneak previews of its > Twenty Good Years > and > Studio 60 on the Sunset Strip > . > >
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Eventually the technologies will merge fully. You won't have a television and a separate computer. You will have everything all in one. Comcast digital cable has numerous music stations. Look at On Demand, you get to pick and choose when and what you watch. It will all meld together. Instead of previews to programs, it will be whatever you want to see whenever you want to see it. Your TV/Computer will do everything.
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put fall premieres of shows like Smith and The New Adventures of Old Christine on Google Video
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This is what motivated much of the Writer's Guild strike. The writers wanted to have a share of online revenue when their shows are downloaded, like royalties.
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#14 Fragmentation has decimated audiences, viewers who do watch are skipping commercials, advertisers are therefore fleeing, the revenue for underwriting new content is therefore flatlining, program quality is therefore suffering
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Fragmentation has decimated the audiences of the big networks, but it's also been the reason so many new channels have been created: Animal Planet, the cooking channel, the sci-fi channel. And viewers watching these channels have special interest in the subject, so they are more likely to actually watch the commercials. So it's mostly the bigger networks that are suffering, which explains why there are so many reality TV shows on the major channels now. While they aren't "reality," they don't need a script so much as a situation.
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dozens of networks are now making programs available online
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Yes, a lot of shows are available online anytime, and also on Comcast. So, the big corporations are tryng to deal with the fragmentation. The problem with that is that it's still not exactly interactive, which is the thing people love about YouTube. This still doesn't address the issue that everyone wants to be a star.
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I think the fact that many TV shows are now available online is a good sign. The greater U.S. population has been using the Internet for awhile. By putting TV shows online, it shows a good meshing of the two media outlets.
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A recurring theme we've talked about in ITW is how some people are hesitant toward change. The want to keep the status quo shows this hesitantion, despite the overwhelming popularity of YouTube.
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advertisers have been broadcasting themselves for decades and would very much prefer the status quo. The good news is that the status quo isn't long for this world.
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I agree this content is funny and entertaining, but there is social relevance. What do you think will be our legacy when all this is found 50 or 100 years in the future?
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Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen. "
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He insists he can't quite recall, you know, the $1.65 billion moment.
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He's turning right around in a few hours; he's stuck in yet one more conference room, and his eyes
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stuck in yet one more conference room, and his eyes have the vacant look of someone whose body ha
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he's stuck in yet one more conference room, and his eyes
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CHAD HURLEY SAYS HE DOESN'T REMEMBER. It's two weeks before the announcement of the Google acquisition, and he has just flown the red
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Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen. "
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I find it amusing that Hurley mentions this. We actually discussed this in Creative Writing on Monday. The teacher asked who in the classroom wants to be famous. To my surprise there were only a few of us who raised our hands. As much as I want to be a star though, I wouldnt find posting a video on youtube very successful.
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But what if there were a means to approximate the reach and mesmerizing power of television online?
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The way technology is quickly growing and moving I don't see anything getting in its way. I see the computer replacing other medias.
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Third-millennium humanity has demonstrated an interest in sifting through millions of pieces of crap produced by total strangers to discover a few gems – some accidentally entertaining ("Boom Goes the Dynamite"), some breakout performances from the previously obscure ("Treadmill Dance"), and some explorations of a new art form crackling with genius (Ze Frank, Ask a Ninja, and the guys behind Loneygirl15.)
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If so many people view "You Tube" it must say something about its entertaining value. I am one of those people who shifts through "You Tube" and I have come across many interesting ones.
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connection to his nervous system. In a word, the dude is fried. Never mind that he's the cofounder of the Next Big Thing and poised to be a total
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I think the advertisers do that. Look at the sig-in page for myspace. It is a virtual billboard. Any given day the entire sign-in page is a new advertisement. Sometimes it is a movie. The other day it was an entire page devoted to crest toothpaste. Once you are on the site, the sidebars are bombarded with schanging advertisements. Vans shoes one minute then after refreshing the page, it is some other product. Maybe we don't pay that much attention or ever click on the link. I know I never do. But clearly the advertisers have achieved at least some of their purpose because I remember seeing thier ad.
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