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Jemone Paul

Global Brand Management Software Market Size Analysis 2020-2026 : Brandworkz, Bynder, H... - 0 views

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    Global Brand Management Software Market Research Analysis In this dedicated section of the report, readers are presented with decisive clarity towards highlighting the most effective segment that enables heavy revenue flow. Relevant details about other market segments are also discussed in the report to derive logical conclusions about the most prominent segments in the global Brand Management Software market.
Lauren Mecum

Google Introduces Brand-Image Ads for Cellphones - New York Times - 0 views

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    I think that is is pretty scary. Google already controlds the Internet now they are going to take over the phoone. I honestly dont want to go on my phone and have all kinds of advertisements popping up. When will the consumer get a break?
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    The article talks about how google is making brand-image ads on the cellphone to start expandning from the Internet. They want to begin advertising on phones and open a whole new market.
Danielle Rabello

Wired 14.12: YouTube vs. Boob Tube - 0 views

  • YouTube will survive
    • dracmere
       
      I believe that one day Youtube might take over the TV. I personally have heard my mom saying she wishes she could just watch Youtube on TV. This would also allow companies to put commercials inbetween videos.
  • Wait. You haven't seen it? Ohhhhmygosh! I'll email you the link."
    • goulds28 gould
       
      I have experienced this exact scenario, and felt pressured to spend more time browsing videos on youtube rather than flipping through channels on television. It is simply more entertaining. And if you are not up to date on the latest videos you are often lost in conversation with peers.
    • vanamb16
       
      youtube is great b/c it does have the short clips which you can send to people....they can watch it then or save the link for another time....it is simply more convenient
    • anonymous
       
      This was how I learned about YouTube. The video was "The Landlord" with Will Ferrell.
    • jc ice
       
      I have to admit, I am right there with everyone watching these and if someone sends me a link, I will watch and pass it on everytime. But what are we saying about quality and art with all of this? Has the world so changed that we can only find ourselves within the little eye on the top of our computers?
  • 1 YouTube will survive
    • patunya
       
      I definetly agree with the fact that You Tube will survive, so many people watch You Tube, it's unbelievable. My boyfriend for one gets on my computer and watches a few You Tube videos everytime he comes over. I've even seen my brother and friends put You Tube videos on their My Space and another is I've put You Tube on my blog site.
  • ...22 more annotations...
  • YouTube is basically going under the assumption that there's this community in place to blindly create content on YouTube's behalf without much in the way of compensation."
    • mccrar25
       
      This is what worries me about all of this "free say" and "free expression" online. These websites are making it very easy for others to copy or steal ideas, sometimes without the true creator's knowledge. Currently, there really aren't any copyright laws about this, because no one really knows what to do about these problems.
  • What Uncle Miltie and the Super Bowl and Survivor have always offered is something to talk about at the water cooler, at the nail salon, or on IM.
    • mccrar25
       
      This is quite true. We love to talk about what's going on in Hollywood, on reality shows, and the Internet. It gives us something to talk about, something to relate to with each other. With the Internet, we are able to actually show others what we are talking about.
  • For instance, if you are, say, Meow Mix, and you bought ads adjacent to cat-related videos, how surprised and disappointed you might be to learn you have sponsored a YouTube video uploaded by someone named mrwheatley and titled "exploding cat." Or the one from qu1rk89 titled "exploding cat." Or this one: "ma907h eats dead cat," which shows a guy … oh, never mind.
    • mccrar25
       
      This is interesting to think about. These "themed" and tagged sites do offer problems for advertising companies. Because thousands of new videos are being posted on You Tube, it is often hard to control and monitor what is posted.
  • Will advertisers risk associating themselves with violence, pornography, hate speech, or God knows what lurks out there one click away?
    • butler09
       
      True. Entertainment on the web is vastly different than what is found on television, especially when specific channels can boast specific content. Advertisers might not be aware of what it is they are working with when using YouTube. They like to syncronize ads with content of similarity; if you don't know the content, you don't know if the ad is appropriate for the respective viewer.
  • #2 Will advertisers risk associating themselves with violence, pornography, hate speech, or God knows what lurks out there one click away?
    • richar19
       
      I do not think that if i was an advertiser i would associate myself with these things. They are uselly things that turn people away.
    • haines64
       
      As much I would hope that advertisers would not associate with these types of things, I am not so sure they would shy away. Look at what airs now on reality TV shows. Eventually, if the general public doesn't act in an uproar over something, I think the advertisers will latch on.
    • Jessica Bloom
       
      I know there is a lot of risk when advertisers associate themselves with violence, porn, etc... but the truth is, is that is what sells and gets the most attention. People don't wanna hear boring, everyday issues. They want drama, and lots of it. So, if that means incorporating violence, hate, or God, then I bet they will.
  • that so many people are already on YouTube
    • richar19
       
      This is true people will stick with what they know and are comfotable with.
  • Everyone else wants to see what everyone else is seeing and enjoying."
    • richar19
       
      This is very true when something gets really popular everone wants to see it even if they do not injoy it.
    • haines64
       
      While this is true, I also think a lot of people want others to see them. The notion of people wanting to have their 15 minutes of fame should probably not be overlooked when talking about why YouTube is here to stay.
    • jc ice
       
      I think this is really true. But I also think that in some ways it is beginning to delute certain genres. Everyone thinks they can make a movie now and the fact that you can make a digital movie doesn't mean it was worth making. Director's like Scorsese spend years honing their crafts and this instantaneous everyone is a star atttitude dimishes artists like this. And i must admit, i will watch the stuff on Youtube for hours at a time, but i never see these clips as anywhere near the quality of a seasoned film maker.
  • Advertisers and brands are enormously risk averse,
    • Jen Fitzgerald
       
      These videos could produce very specialized advertising. Those that would pose these types of videos can be targeted by morally ambigious advertisers for very specific products or services. That is scary.
    • Jessica Bloom
       
      I know there is a lot of risk when advertisers associate themselves with violence, porn, etc... but the truth is, is that is what sells and gets the most attention. People don't wanna hear boring, everyday issues. They want drama, and lots of it. So, if that means incorporating violence, hate, or God, then I bet they will.
  • Supan insists that YouTubers have done an excellent job of policing their own space
    • haines64
       
      Is this really true though? A few paragraphs before, the article talks about the futile attempts to remove copyrighted material from YouTube. If the users are okay with posting videos that result in copyright infringement, are we really to be believe that there is not a good number of people trying (and probably succeeding, at least on some level) to post violent, pornographic, obscene, etc videos on the site. If I were an advertiser, I'd be very hesitant to post my product where the users are "policing their own space".
  • Will advertisers risk associating themselves with violence, pornography, hate speech, or God knows what lurks out there one click away?
  • Will advertisers risk associating themselves with violence, pornography, hate speech, or God knows what lurks out there one click away? " Advertisers and brands are enormously risk averse, "
    • mccrar25
       
      I'm not sure what advertisers will do about this. However, I do believe that someone will be able to find a way to reasolve this issue. There is no way that a cat food company would let their product be associated with animal cruelty.
  • And with a $177 billion total domestic ad budget at stake, nobody wants to be monkeying around.
    • Jessica Bloom
       
      Everything has to be about money. No wonder it will take them so long to figure something out, even if it is really important, because one mess up could cost them billions. I hate that our world revolves around money!!
  • And prosper, despite everything, for one overriding reason: 100 million streams a day.
    • Danielle Rabello
       
      Youtube isn't going anywhere, it really has only JUST begun. It will advnce just as technology keeps advancing and could someday replace television altogether. Or maybe something better than Youtube could come along?
  • "What it has going for it is its sheer size. In a fragmented world, there is a need for community and a need for massness."
    • Melissa Foster
       
      Again, I feel that this comes back to the concept of community. True, we sit at computers by ourselves, and it is a lonely or individual act. However, the need to feel a part of something while we're engaging in this personal act shows how much people enjoy being a part of something.
  • "There's still a desire to have a shared cultural context. We hunger for things we can discuss."
    • Danielle Rabello
       
      Which is why Youtube is so convenient; we DO long to discuss things and engage. Youtube is just another way to do that and it makes discussion it easier.
  • waiting for a technological solution
    • anonymous
       
      Which seems like a logical and smart action.
  • that ask members to rate each video against various quality and suitability criteria.
    • Gail Ramsey
       
      I like it when there are member ratings on items. I do not see any harm in it. It would help other viewers and it would help the advertisers. It would be the viewer's choice to participate.
  • but also to make much of it available to amateur video makers in exchange for a split of ad revenue.
    • Gail Ramsey
       
      This sounds like an interesting compromise. It still allows for creativity and no legal toes are stepped on. The only thing I would worry about is the details on the "split of ad revenue".
  • What Uncle Miltie and the Super Bowl and Survivor have always offered is something to talk about at the water cooler, at the nail salon, or on IM.
    • anita sipala
       
      It is what all mass media banks on. Our human nature and our desire to laugh at someone or to question or speculate about something, like who is going to be the next on "Survivor" to win a million dollars.
    • jc ice
       
      I think until customrs object, advertisers will associate themselves with whatever is going to sales. We have seen over and over in other media such as TV and radio that an advertiser will pull something when there is a public outcry. Where is there barometer before that? I think it''s in their pockets and their bank accounts.
    • Bianca Pieloch
       
      Humans love ANYTHING that gives us something to talk about. Youtube sparks conversations. What is cool about it is if someone hasn't seen a certain video, it is so easy to look up. The viewer can go back and view it whenever.
Gail Ramsey

Wired 14.12: YouTube vs. Boob Tube - 0 views

  • Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen.
    • dracmere
       
      Just by looking at this quote we can see why Youtube is a success. It is true that most people want to be a star and to give them a chance is going to be a hit. Unfortantly, if you watch Youtube you can see that some people should not ever be stars.
    • zimmer67
       
      I wonder if youtube will soon be a new recruitment tool for talent agencies. It is afterall a compilation of many different people exhibiting different talents in some aspects.
  • Fragmentation has decimated audiences, viewers who do watch are skipping commercials,
    • goulds28 gould
       
      This is due to programs like TiVo.
    • coffma46
       
      YouTube very much is like this. People make the weirdest videoes for people just to watch them. I have seen some videos where people were just singing or dancing around in their bedroom.
    • hughes27
       
      This is what makes Youtube so interesting, alot of it is real stuff with no acting or script involved with the added bonus that others can view your work
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  • Lots of people can now watch themselves on sort-of TV, which is pretty fun in itself. The bonus is that others want to watch them, too.
    • haines64
       
      The question is if there is a danger in this. One of the kids I nanny for is fascinated with The Wiggles. When looking for a Wiggles video for him on YouTube, I cam across a family video of two little kids getting Wiggles toys for Christmas. It may be cute to send this video to the family's friends and relatives, but should the whole world have access to it, too? Everyone tells young people to protect their identity on the Internet, but then YouTube provides unlimited access to so many otherwise-personal videos.
  • NBC used Yahoo to premiere Heroes and AOL to offer sneak previews of its Twenty Good Years and Studio 60 on the Sunset Strip. And the brand-new CW Network celebrated its debut by posting for free Runaway and Everybody Hates Chris on MSN. Counting cable, dozens of networks are now making programs available online.
    • coffma46
       
      This is a nice way for people to learn another technology, rather than doing the same thing all of the time, which is just watching the television. Maybe adults of an older generation would like to learn this technology.
  • He insists he can't quite recall, you know, the $1.65 billion moment.
    • sunflower123
       
      Yea, you would think that would be the first thing that the founder of U-tube would know. What started your bussiness off is usally an important detail to remember
    • vanamb16
       
      it is easy to see how something like this could happen- you start posting funny videos of your friends, they post of theirs, you open it up, and you have a movement...
  • "#2 Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen. "
    • willis02
       
      We discussed in class why people would want to be on Youtube. This quote here is a great example. People want their five minutes of fame. They think that because other people are watching their videos they are star because they are entertaining them.
  • Third-millennium humanity has demonstrated an interest in sifting through millions of pieces of crap produced by total strangers to discover a few gems – some accidentally entertaining ("Boom Goes the Dynamite"), some breakout performances from the previously obscure ("Treadmill Dance"), and some explorations of a new art form crackling with genius (Ze Frank, Ask a Ninja, and the guys behind Loneygirl15.)
    • maureen
       
      Sifting through the millions of piences of crap enables us to accidentally come upon such gems as "Boom Goes the Dynamite", "Treadmill Dane", and Lonelygirl15. Users could possibly feel a sense of discovery when finding such unique entertainment. It's like being on your own personal entertainment expedition.
  • And what if, as a bonus, the medium were able not merely to command eyeballs for marketers but to target content especially relevant to what the marketer is selling?
    • maureen
       
      When discussing target content relevant to what the marketer is selling, personal information is getting collected and data possibly being manipulated. Nonopticon surrounds us.
  • Until now, advertisers have underwritten mass media to reach mass audiences. Indeed, they've paid increasing premiums for the opportunity as audiences have shrunk, because even in a fragmented media world, the largest fragment – network TV – is the most valuable. But now they realize that they are losing not only mass but critical mass.
    • Elizabeth Somer
       
      I think more money is now put into online advertisements than TV advertisement. Is it fair to say that the computer is almost (that is in popularity and phenomenon (sp?)) as big of a pop culture invention as the TV was in the 50s?
  • Altogether, this stuff constitutes a bottomless reservoir of short-form video content for others to siphon off if they choose
    • Elizabeth Somer
       
      What about copy right laws?
  • "Broadcast Yourself."
  • . #7 Fragmentation has decimated audiences, viewers who do watch are skipping commercials, advertisers are therefore fleeing, the revenue for underwriting new content is therefore flatlining, program quality is therefore suffering (Dancing With the Stars. QED), which will lead to ever more viewer defection, which will lead to ever more advertiser defection, and so on.
    • mccrar25
       
      I agree that advertisers are having trouble with televison. With TiVo and DVRs becoming more affordable, there is almost no need to watch commercials. They make it so easy to skip through a commercial while watching a program. I have recently noticed that advertisers are responding to this by creating more comical and appealing commercials. There are some commercials that I actually like viewing now.
  • Because, at least until recently, the Internet has lacked both the riveting content and ad space inventory to absorb it.
    • mccrar25
       
      Yes...until recently. Now, there is limitless space on the Internet. Highly viewed websites such as MySpace, Facebook, and You Tube have provide great outlets for companies to advertise. These sites are often viewed more frequently than most television shows, and they are often unavoidable. You can get up, get a snack, or use the restroom during a commercial break on television, but you can't click off an advertisement or an icon while its on a webpage.
  • #4 Lots of people can now watch themselves on sort-of TV, which is pretty fun in itself. The bonus is that others want to watch them, too
    • butler09
       
      This seems to be reflective of everyone's desire for "15 minutes of fame." The internet is making that a reality. The question is whether or not this is a good thing. Yes, it is easy and possible. It is revolutionizing our culture, and people constantly want to search and discover interesting morsels of entertainment. But is it becoming an obsession, especially with some people? With the huge number of broadcasts daily, it makes you think so.
    • Jessica Bloom
       
      I would personally never put a video on Youtube. However, I have to admit that some of them are extremely funny. This also makes me think, though, of our discussion in class how some jobs look at internet sites and if they see you on them, they are less likely to hire you. So, it just goes to show that we have to be careful with how we portray ourselves.
  • The networks say these are measures to promote the broadcast versions of their shows. The overwhelming probability is that the opposite is true, which bodes poorly for those invested in the status quo. One victim is local affiliates, which get a big chunk of their revenue from selling commercial space within network programs. The Internet, needless to say, bypasses them.
    • butler09
       
      We are in an age of technological advancement. The culture is saturated with it. If networks want to appeal to the generations that have grown up using this technology and prefer it as a mode of entertainment and communicaiton, then the smart business action to take is to begin expanding toward internet broadcasting. The standard television is no longer the central figure in the entertainment and news world, and in order to keep up with it, the networks have to "go with the flow."
    • Jen Fitzgerald
       
      I completely agree with this statement. I personally watch alot of shows on DVR, especially American Idol because I can't stand how they draw out the show with commercials every five minutes. Advertisers have to adapt to the changing marketplaces or else their products will suffer.
  • a spiraling vortex of ruin.
    • Jen Fitzgerald
       
      I completely agree with this statement. I watch most shows on DVR, especially American Idol and fast forward through the commercials. They draw out these shows and make the commercial breaks longer and longer.
  • NBC used Yahoo to premiere > Heroes > and AOL to offer sneak previews of its > Twenty Good Years > and > Studio 60 on the Sunset Strip > . > >
    • Gail Ramsey
       
      Eventually the technologies will merge fully. You won't have a television and a separate computer. You will have everything all in one. Comcast digital cable has numerous music stations. Look at On Demand, you get to pick and choose when and what you watch. It will all meld together. Instead of previews to programs, it will be whatever you want to see whenever you want to see it. Your TV/Computer will do everything.
  • put fall premieres of shows like Smith and The New Adventures of Old Christine on Google Video
    • Jen Fitzgerald
       
      This is what motivated much of the Writer's Guild strike. The writers wanted to have a share of online revenue when their shows are downloaded, like royalties.
  • #14 Fragmentation has decimated audiences, viewers who do watch are skipping commercials, advertisers are therefore fleeing, the revenue for underwriting new content is therefore flatlining, program quality is therefore suffering
    • daydreamr97
       
      Fragmentation has decimated the audiences of the big networks, but it's also been the reason so many new channels have been created: Animal Planet, the cooking channel, the sci-fi channel. And viewers watching these channels have special interest in the subject, so they are more likely to actually watch the commercials. So it's mostly the bigger networks that are suffering, which explains why there are so many reality TV shows on the major channels now. While they aren't "reality," they don't need a script so much as a situation.
  • dozens of networks are now making programs available online
    • daydreamr97
       
      Yes, a lot of shows are available online anytime, and also on Comcast. So, the big corporations are tryng to deal with the fragmentation. The problem with that is that it's still not exactly interactive, which is the thing people love about YouTube. This still doesn't address the issue that everyone wants to be a star.
    • haines64
       
      I think the fact that many TV shows are now available online is a good sign. The greater U.S. population has been using the Internet for awhile. By putting TV shows online, it shows a good meshing of the two media outlets.
    • haines64
       
      A recurring theme we've talked about in ITW is how some people are hesitant toward change. The want to keep the status quo shows this hesitantion, despite the overwhelming popularity of YouTube.
  • advertisers have been broadcasting themselves for decades and would very much prefer the status quo. The good news is that the status quo isn't long for this world.
    • jc ice
       
      I agree this content is funny and entertaining, but there is social relevance. What do you think will be our legacy when all this is found 50 or 100 years in the future?
  • Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen. "
  • He insists he can't quite recall, you know, the $1.65 billion moment.
  • He's turning right around in a few hours; he's stuck in yet one more conference room, and his eyes
  • stuck in yet one more conference room, and his eyes have the vacant look of someone whose body ha
  • he's stuck in yet one more conference room, and his eyes
  • CHAD HURLEY SAYS HE DOESN'T REMEMBER. It's two weeks before the announcement of the Google acquisition, and he has just flown the red
  • Everyone, in the back of his mind, wants to be a star," Hurley asserts for probably the quadrillionth time, "and we provide the audience to make it happen. "
    • Joan Vance
       
      I find it amusing that Hurley mentions this. We actually discussed this in Creative Writing on Monday. The teacher asked who in the classroom wants to be famous. To my surprise there were only a few of us who raised our hands. As much as I want to be a star though, I wouldnt find posting a video on youtube very successful.
  • But what if there were a means to approximate the reach and mesmerizing power of television online?
    • anita sipala
       
      The way technology is quickly growing and moving I don't see anything getting in its way. I see the computer replacing other medias.
  • Third-millennium humanity has demonstrated an interest in sifting through millions of pieces of crap produced by total strangers to discover a few gems – some accidentally entertaining ("Boom Goes the Dynamite"), some breakout performances from the previously obscure ("Treadmill Dance"), and some explorations of a new art form crackling with genius (Ze Frank, Ask a Ninja, and the guys behind Loneygirl15.)
    • anita sipala
       
      If so many people view "You Tube" it must say something about its entertaining value. I am one of those people who shifts through "You Tube" and I have come across many interesting ones.
  • connection to his nervous system. In a word, the dude is fried. Never mind that he's the cofounder of the Next Big Thing and poised to be a total
    • Jennifer Dougherty
       
      I think the advertisers do that. Look at the sig-in page for myspace. It is a virtual billboard. Any given day the entire sign-in page is a new advertisement. Sometimes it is a movie. The other day it was an entire page devoted to crest toothpaste. Once you are on the site, the sidebars are bombarded with schanging advertisements. Vans shoes one minute then after refreshing the page, it is some other product. Maybe we don't pay that much attention or ever click on the link. I know I never do. But clearly the advertisers have achieved at least some of their purpose because I remember seeing thier ad.
Gail Ramsey

Wired 14.12: YouTube vs. Boob Tube - 0 views

  • As for Sacerdoti's so-called postroll ads, even the most self-satisfied marketer wants to know who in the world would stick around to watch – or, more to the point, who can prove that anyone did.
    • dracmere
       
      This brings up a good point. I do not know of many people that would stick around for a commercial after the video. I usually am ready to click on the next video after the one I am watching is done.
  • Wait until their commercials make it onto YouTube and hope they go viral.
    • dracmere
       
      This option seems to work. I have seen many Superbowl ads make it onto Youtube, which probably allows more people to see them then the Superbowl did.
    • goulds28 gould
       
      Because many people watch the Superbowl only to see the commericals uploading them onto youtube would increase even more the use of the internet instead of television cable.
    • kimmerzx0 C
       
      If the commerical is effective enough to capture its audience, then it should no doubt appear on youtube so that people can see it again and again.
    • anonymous
       
      I think this is a good option.
    • coffma46
       
      When I am watching a video...I don't care for the advertisement even if it relates to the video I am looking at. I usually just want to watch what I have to and then close it out.
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  • As for Sacerdoti's so-called postroll ads, even the most self-satisfied marketer > wants to know who in the world would stick around to watch – or, more to the > point, who can prove that anyone did. >
  • "They've got the audience,
    • sunflower123
       
      An the audience today is mostly a younger crowd that is geared more towards technology and watching veidos on computers, what a difference in only five years.
  • YouTube actually encourages this – so long as the free posts are accompanied by paid versions.
    • sunflower123
       
      I like the idea that U-tube is welcoming to let others use their site to post commericals
  • A lot of those upload monkeys have a nasty habit of posting clips from TV shows or enhancing their clips by adding music tracks – which, of course, are somebody else's property.
    • willis02
       
      I just finished reading the article assigned next week about plaigerism. It is true that many individuals think that just because it is on the internet and free access does not mean it is free to use. There are a lot of consequences that come along with stealing other peoples work.
    • vanamb16
       
      wouldn't the artists be getting more publicity if people put their music/videos online? it's free exposure....
    • coffma46
       
      Even though these things (music and photos) arent of the person's creation it is something the person admires and they just want to promote it on his/her page.
  • YouTube refused to sell ads appended to either end of a video
    • willis02
       
      I think a lot people come on youtube to watch highlights of their favorite show and not be distrubed by commercials. Everywhere we go we seem to see ads and this is the one place you wouldnt get any annoying breaks or pop ups. I think it would be stupid to start.
    • kaeanne
       
      I agree, I think that youtube participation would downfall greatly if commercials were added to the videos.
  • #2 "They've got the audience
    • Elizabeth Somer
       
      Though younger crowds are generally geared towards new media, I think older crowds are catching on and are becoming crazed by it as well.
    • kimmerzx0 C
       
      As it said in our article about Facebook, the average age of the fastest growing users is over 35 years old.
    • vanamb16
       
      they have such a broad audience...my dad is hooked and it seems as though everyday my mom is showing me a funny video that her sister sent her...my brother watches tv shows and my cousin posts videos. it is universal
  • So what about "Evolution of Dance," for instance? To put together this medley, did Laipply license 30 songs?
    • Elizabeth Somer
       
      The guy that created "Evolution of Dance" came to Rowan and spoke to us about this. He did have to receive copy right license I believe. The law is the law. The internet is not a "free for all"
    • needle10
       
      What if someone else videotapped his performance and posted it on youtube, could he get in trouble for that if he didn't get permission to use those songs?
  • "I think its the beginning of the end of youtube as we know it," wrote a poster named SamHill24. Another, Link420, declared simply, "ITS OVER!!!! youtube is screwed."
    • zimmer67
       
      This was interesting because as we have seen in the history of new technologies there are always many who are just not comfortable with change. As the past has shown, opposition does not always indicate whether something will succeed
    • anonymous
       
      Even if YouTube is "screwed" there will be a replacement instantly.
  • In short, what if there were a missing link between the old model and the glittering new one? What would happen then?
    • butler09
       
      I want to ask if this is even possible, but then again, look at where we are. Technology is never-ending, and there's no doubt that there will someday be a breakthrough. The question is only when.
  • AS SOMEBODY ONCE SAID, 100 million people can't be wrong. They can, however, be useless. It turns out that success is 1 percent inspiration, 99 percent monetization.
    • butler09
       
      Media reflects the desires and whims of the audience. YouTube already has this, but when there's a sharing attitude prevalent that doesn't restrict the everyday, ordinary Joe Shmoe from posting, it's hard to come up with profitable ideas. No one wants to see commercials; that's why internet clips are so popular! People post what they want to see how they want to see it--and they don't stick in a 30-second add for cookies with it!
    • Jessica Bloom
       
      This statement kind of made me laugh. It is totally true. I guess if so many people are using Youtube, it obviously can not be wrong. Also, I think how they are called useless is funny. As long as people are enjoying the videos, then who cares if they are useless? In their own minds they are successfull and that's all that matters!
  • #11 A lot of those upload monkeys have a nasty habit of posting clips from TV shows or enhancing their clips by adding music tracks – which, of course, are somebody else's property.
    • butler09
       
      This is a major problem. There is a code of ethics that needs to be followed, but a lot of people don't care about that. Maybe some don't realize what they're doing, but still, it's illegal. We inherently accept that lying is wrong, that stealing is wrong, that plagerism is wrong. What's the difference between that and breaking copyright laws? Is that some sort of "golden opportunity" that people can ignore? No! But maybe they just figure they won't get caught. Few others appear to.
    • haines64
       
      I'm suprised YouTube users (and people in general) aren't against this. For that matter, maybe I should phrase it as more people not publically being against this. It seems very sneaky to me to encourage this behavior, especially considering the ethical implications.
  • YouTube refused to sell ads appended to either end of a video
    • richar19
       
      I would think it would be smart of them to sell ads. A lot of people view things on youtube every day and they could make a lot of money
  • As for Sacerdoti's so-called postroll ads, even the most self-satisfied marketer wants to know who in the world would stick around to watch
    • daydreamr97
       
      It's true, most people probably won't watch ads after the vdeo. I can't speak for anyone else, but I usually wont even watch the credits. Maybe if video makers did what filmmakers do now, have a bonus scene after the credits. You would see a video, the credits, a short ad, and final a bonus scene. A lot of people still wouldn't watch, but it's a possibility.
  • Which may suit the users just fine. One of the biggest obstacles to advertising success is the damage that success could inflict on the YouTube experience, till now an oasis of relative noncommercialism in a world of brand inundation
    • daydreamr97
       
      It's a good point. A lot of YouTube videos make use of copyrighted material, and although they credit the original creators, users seem paranoid about what the companies will do to them. By opening the site up to advertisers, it becomes even more likely that the big companies will start censoring what users can post.
  • But speculation abounds that copyright holders have just been waiting for someone with deep pockets, such as Google, to acquire YouTube, whereupon the lawsuits will fly.
    • daydreamr97
       
      This is exactly the fear of users. They use songs and video clips, and even though they aren't making money for their videos and most of the users do credit the original artists, they know that big companies can come along and tear their work down. Which isn't fair, when you think about it. All art is influenced by other art. In previous generations, it was okay for kids who became artists to begin by tracing and kids who became writers to begin copying other writers' styles, and kids who became directors to use action figures and a script drawn from other scripts. It's how people grow and discover who they are and what they want to say.
  • one killed aborning by copyright infringement issues
  • Photobucket,
  • "we are at the very, very beginning of online video."
    • haines64
       
      Yet Zuckerberg was at the beginning of the social networking when he started Facebook and now look at what has come from it. If anything, it is likely that YouTube had a more direct startup (its target audience was not initially as limited as Zuckerberg's). Despite being at the beginning of online video, YouTube is becoming a social norm.
  • fatally intrusive
    • haines64
       
      One of the things I find most annoying with TV shows online is the pseudo-commercials they include while loading and throughout the programs. If YouTube started using pre-video commercials, I personally would probably use the site less.
    • Gail Ramsey
       
      If they have to run an ad, I think it should be done at the end or at least have the option to skip it. I think having it at the beginning sometimes hurts things in the end because people are impatient and they may just skip to another video or site else that does not have the ad first.
    • mccrar25
       
      This is rather true. Sure, Google is a billion dollar company now, but what will happen five years from now? We live in a world where everything is constanly changing. Technologies are being upgraded and replaced. New companies are putting old ones out of business in a matter of months. No one can predicat anything in the digital revolution.
    • mccrar25
       
      This is rather true. Sure, Google is a billion dollar company now, but what will happen five years from now? We live in a world where everything is constanly changing. Technologies are being upgraded and replaced. New companies are putting old ones out of business in a matter of months. No one can predicat anything in the digital revolution.
  • But even 100 million daily streams and $1.65 billion into the evolution of this species, how it will actually thrive is a mystery. "If anybody tries to answer that question
    • mccrar25
       
      This is rather true. Sure, Google is a billion dollar company now, but what will happen five years from now? We live in a world where everything is constanly changing. Technologies are being upgraded and replaced. New companies are putting old ones out of business in a matter of months. No one can predicat anything in the digital revolution.
  • It, too, was a peer-to-peer revolutionary – one killed aborning by copyright infringement issues .
    • mccrar25
       
      I have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
  • . It, too, was a peer-to-peer revolutionary – one killed aborning by copyright infringement issues .
    • mccrar25
       
      have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
    • mccrar25
       
      have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
    • mccrar25
       
      have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
  • It, too, was a peer-to-peer revolutionary – one killed aborning by copyright infringement issues .
    • mccrar25
       
      I have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
  • It, too, was a peer-to-peer revolutionary – one killed aborning by copyright infringement issues .
    • mccrar25
       
      I have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
  • It, too, was a peer-to-peer revolutionary – one killed aborning by copyright infringement issues .
    • mccrar25
       
      I have never thought about this before. This YouTube revolution is very similar to the Napster craze. People who use YouTube post television shows, music videos, songs, and commercials for anyone to access. This really isn't much different from the concept of Napster's music sharing. In fact, YouTube can probably bring up more infringement issues, because it crosses over a wider range of genres.
  • The second big issue is the nightmare of protecting intellectual property. As eager as Madison Avenue is to push stacks of chips online, in the back of its mind is Napster. It, too, was a peer-to-peer revolutionary – one killed aborning by copyright infringement issues . Nobody wants to invest only to see the fledgling industry paralyzed with litigation, regulation, or legislation. And it is not an idle fear.
    • anonymous
       
      I think that protecting intellectuall property is important, very imporatnt.I feel in a way that youtube is like limewire because you get to go on there and look up msuic for free; in the porcess, msuicians and artist alike aren't paid and the rights to their music are completely dimissed.
  • Actually, that's an easy one: Procter & Gamble would be ecstatic
    • anita sipala
       
      Procter&Gamble is probably the biggest distributor of products, from household products to prescription drugs. This fact makes it a highly advertised company. I guess this would make them very ecstatic.
    • Bianca Pieloch
       
      Putting a commercial in the beginning of the video may discourage the viewer from watching it. Is there some way the commercial can come in the middle? Or is that technically impossible? Maybe force the viewer to watch it?
    • Melissa Foster
       
      The idea of intellectual property and copyrighting is something that we discussed in our other two modules, so I found it intriguing that it continues to be such a sticky area. Also, the concept behind lawsuits being driven by the amount of money the company running the site has shows how it may all just be about wealth.
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