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Data science is set to minimize regular and monotonous marketing efforts and help marketers achieve their goals better. With more data being generated and collected, marketers will use it to improve their brand and build a loyal customer base. With so much scope in data-driven marketing, it is the right time for marketers to consider a data science for beginners course. Later on, they can become a data science expert by opting for a data science professional certificate to learn more about data-driven marketing.

Digital Marketing for small businesses is an important part of running their business online and finding customers offline while they have some difficulty to find but the easiest option to find customers online with the help of digital marketing.

We will discuss AI with specific reference to the e-commerce domain and how it helps e-commerce companies in driving their sales. AI, no doubt, is adding valuable elements to e-commerce platforms to help them stay in the market. E-commerce platforms enabled with artificial intelligence are transforming the business model of many brands for the better. AI helps identify patterns, analyze datasets, and create personalized experiences.

Big data is the often complex process of examining large and varied data sets, or big data, to uncover information such as hidden patterns, unknown correlations, market trends, and customer preferences that can help organizations make informed business decisions.

Hacking and cyber crime are becoming the daily facts of our planet, generating a billion-dollar black-market industry.

The cybersecurity market expects to grow to $170 billion by 2021, and a cybersecurity expert tends to make around 10 percent over compared to other IT workers.