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In this case study, we learn how SaskTel, a leading Canadian ICT provider, launched Lüm Mobile, Canada's first all-digital mobile membership program, with 91% lower operational costs than traditional mobile brands. SaskTel achieved this milestone by using Alepo's innovative Zero-Touch Network Solution, which enabled the deployment of a fully virtualized network service with a host of innovative use cases, omnichannel, web and mobile self-care, and a brand website, among others.