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Billed as the fastest two minutes in sports, the Kentucky Derby is as much a social event as it is a horse race. It is among the most-watched sporting events of every year, often trailing only the Super Bowl. And that does not count the 150- to 170-thousand or so spectators who shoulder into Churchill Downs for the culmination of a week-long cultural festival highlighted by ostentatious ladies' hats, mint juleps, and a 40-pound garland of roses that is awarded to the winner. Oh, the winner also receives a 14-carat gold trophy and $1.8 million in prize money, but "run for the roses" is more befitting of the sport of kings than, say, 'chase for the gold' or 'drive for the dollars.'