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Well, marketing automation has transfigured the world of marketing. Google searches for marketing automation have reached to the highest and these massive search volumes for marketing automation suggest increasing interest in awareness of technology. But if we see the other side of the story, the things are not rosy for everyone. There are companies which implement it but fail to produce tangible results. If marketing automation is not implemented rightly, it could be a costly affair.

Didzis Jaunzem breaks conventional stereotypes of stage design with his concept for 'Abas Malas' (Both Sides), Latvia's centenary celebration event. Check out the story here…

Department of Architecture at @ku_leuven along with Architecture firm DMOA design a façade that appears 'alive', in that, it produces soundscapes actively engaging with passers-by, and evens nudges them to interact with each other. Check out the full story here…

The Internet has radically transformed the way we get around. Getting ready for a revolutionary breakthrough in vehicular navigation and safe driving especially for highways, @carlo-ratti-associati and Italian highway agency ANAS are all set to design a Smart Road system. Check out the story

gmp Architects use 350 modular wooden elements to construct a temporary #school building in #Frankfurt that responds well to the relatively small site while offering an #economical #design with close proximities. Check out the story here…

At first, the OTDR trace can seem a bit overwhelming. The OTDR trace tells a story about each fiber it tests. A certain dip or spike known as an event can reveal the type of connection.

Samsung is showcasing the journey of technological growth of its Galaxy S8 and S8+ via a fluid digital installation by Zaha Hadid Architects at the ongoing Milan Design Week. Check it out and leave us your comments...

As a tech enthusiast and marketer, one often has to tackle a moot question: 'Is this product a be-all for one or all-things-for-everyone?' If the former, it means the product does a lot in a well-researched niche. If the latter, it's a flop. Or, back to basics as in our Painware story.

Tucson Electric Power (TEP) uses predictive maintenance technology to monitor and identify equipment in need of repair or replacement. This has saved the company more than $1.4 million in 2012 alone by using maintenance software. Does your company uses maintenance management software?

With Advent upon us the Christmas season has finally begun. The misers among you will be looking to retreat to your caves to fend off the end of the year, but the rest can celebrate the season with th...

Did you fall for CBR's April Fool's story today? A few hours ago, we published a piece on smart kitchen appliances rejecting junk food. Toasters refusing to toast anything other than wholegrain bread, freezers shutting down when ice cream is detected. A truly Smart horror. April Fools!