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The advantages to the developer is they don’t have to worry about the very complicated system architecture issues that usually require a brilliant IT engineer to solve. Instead they can focus on writing the code.

It’s dead simple. Amazon’s services still require a lot of very technical IT knowledge to utilize

When they open it to PHP, a ton of PHP developers will flock to it. It will be free, or at least very cheap, and much easier to manage then a shared host or a dedicated server.