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a great new service called GoodGuide, which reveals what's really beneath the labels of 70,000 products, including food, toys, personal care items and household products.The site offers a massive database of product reviews, expert advice and brand rankings, evaluating supposedly healthy products based on their personal, environmental and social impact.  You can search for a specific product or browse by category. Dive into a sub-category-household cleaners, say-and you'll see a ranked list of all the products they review (every product is given a ranking out of 10), starting with the top ranked.   Click on a specific product and you're taken to a page that has detailed ratings, information on the ingredients, user reviews and a host of details about what goes into the overall ranking.In addition to these thorough reviews, the site has relevant articles and issue guides. They also have a free iPhone app that allows you to scan the barcodes of various products when you're at the store for health and environmental ratings.