Advocates of infant-directed programs and videos claim that these products can benefit children. Most are marketed as educational tools that promote brain development and cognitive skills. 11 In a survey of over 1,000 families, parents shared their reasons for allowing their infants and toddlers to watch TV and videos. The most common reason was the belief that “the television and video programs that I have my child watch teach him/her something or are good for his/her brain”. 13
However, claims like these are not supported by research. Studies generally find that for children younger than three years, television, videos, and DVDs are not effective teachers. 21,22,23 Even worse, they may crowd out healthier activities and set the stage for heavier television use throughout childhood. 12
Based on these concerns, the American Academy of Pediatricians (AAP) recommends that children under age two do not watch television, and that older children watch only one or two hours of quality programming. 24