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Like the music industry, Getty Images is facing a new Internet reality where content is often shared without attribution or payment. Now it's trying to catch up by riding the wave of social media. The new embed program is designed speficially to tie in with Twitter, Tumblr, Wordpress and others. Watermarks like the one in the tweet above will be removed, replaced with a sleeker attribution function.
"We've seen what YouTube's done with monetizing their embed capabilities," Peters told The Verge. "I don't know if that's going to be appropriate for us or not." In the meantime, looks like small time blogs and individual users can stop worrying about take down notices and intimidating legal action - if they ever did.

A great handout from the Tech Learning folks on the Fair Use guidelines for teachers using copyrighted content.