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"But one of the greatest assets the LDS Church has when it comes to SEO is its more than 15 million members around the world. Church members have long been encouraged to master technology and use it to spread the gospel message, and they have responded in recent years by setting up personal websites and blogs, many of which link liberally to LDS Church web properties. Inbound links like these are a key factor in how Google determines the credibility or importance of a website and its rankings. "