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Chinese students’ obsession with learning English is apparent. Chinese cities are littered with billboards and fliers for teaching institutes, and the demand for native-speaking teachers and tutors seems endless. For many, the TOEFL, or Test of English as a Foreign Language, ranks second only to the infamous gaokao college entrance exam as a driver of candle-burning study habits. Worried that this preoccupation with English is contributing to a decline in native language skills, officials at the Ministry of Education are now trying to get students to return to their linguistic roots. How? By introducing another test.

The test comes amid worrying signs of declining language proficiency in China. More than 30% of students failed a ministry-sponsored test administered last year to evaluate Beijing college students’ language skills, according to Xinhua. Many language instructors and others worry that young people in China are neglecting their mother tongue as technological advances like cellphones and computers have greatly reduced the need to hand-write Chinese characters — of which there are tens of thousands.

“In recent years, more and more Chinese people are paying attention to foreign-language studies while neglecting to polish their native language,” Dai Jiagan, director of the authority overseeing the exam, told Xinhua. “And many newly coined, nonstandard Internet phrases are confusing their Chinese.” There are around 300 million Chinese people learning English, China’s premier Wen Jiabao boasted in a 2009 speech. Last year, ETS, the creator of the TOEFL, said it saw a 30% increase year-to-year in the number of Chinese test takers.

How can countries encourage girls to attend school? Is the answer providing free textbooks or building schools closer to their homes? While these are important pieces of the puzzle, there is another issue that influences whether girls attend school: menstruation.

According to the United Nations Children's Fund, one in 10 African girls stays home during menses or drops out of school. In many cases, girls do not have access to affordable sanitary pads, and social taboos against discussing menstruation compound the problem.

Sustainable Health Enterprises (SHE) in 2007 to address this problem. SHE works in Rwanda with its she28 campaign to develop an affordable and eco-friendly pad made from banana stem fibers so that girls can attend school unimpeded by worries over their menses.

Asked at the start of their first Chinese class what motivated them to take up the language, the students of the Institut de la Providence, a secondary school outside Namur in Belgium, give their new teacher varied answers. “It’s a big country,” says one. “I’ve been to China and would like to go back,” ventures another. The two dozen teenagers are part of a pilot project started this autumn in nine Belgian schools to promote Chinese language learning. More broadly, they are among hundreds of thousands of students in the West who are opting to learn Mandarin Chinese, often at the expense of traditional languages such as Spanish or German.

China’s rapid economic rise is gradually translating into a greater presence in European and U.S. classrooms, from a very small base as recently as 10 or 15 years ago.

From a marginal position 15 years ago, Chinese has imposed itself as the fourth major language behind French, Spanish and German, which, on current trends, it will overtake by the end of the decade.