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The growth of Google+ provides a reason for people to create Google profiles, and that data — along with their activity on the network and through +1 buttons — goes into the vast Google cyberplex where it can be crunched and indexed and codified in a hundred different ways

excludes potentially valuable viewpoints that might be expressed by political dissidents and others who prefer to remain anonymous. In effect, Schmidt said Google isn’t interested in changing its policies to accommodate those kinds of users: if people want to remain anonymous, he said, then they shouldn’t use Google+.

the reason Google needs users with real names is that the company sees Google+ as the core of an identity platform it is building that can be used for other things:

n identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information

“We find when writing moves online, the connections between ideas and people are much more apparent than they are in the context of a printed book,”

transmedia work

The MIT Media Lab tagged collaboration as one of the key literacies of the 21st century, and it’s now so much a part of the digital learning conversation as to be nearly rote. In his new book, “Where Good Ideas Come From,” Stephen Johnson argues that ideas get better the more they’re exposed to outside influences.

Laura Flemming is an elementary school library media specialist in River Edge, N.J. About three years ago, she came across a hybrid book—half digital, half traditional—called “Skeleton Creek” by Patrick Carmen. “The 6th graders were running down to library class, banging down the door to get in, which you don’t often see,” Flemming said.

It is not only the act of writing that is changing. It’s reading, too. Stein points to a 10-year-old he met in London recently. The boy reads for a bit, goes to Google when he wants to learn more about a particular topic, chats online with his friend who are reading the same book, and then goes back to reading.

“We tell our kids we want them to know what it’s like to walk in the shoes of the main character,” Flemming said. “I’ve had more than one child tell me that before they read ‘Inanimate Alice,’ they didn’t know what that felt like.”

Stein says it’s better to take advantage of new technologies to push the culture in the direction you want it to go. Stein is fully aware of the political and cultural implications of his vision of the future of reading and writing, which shifts the emphasis away from the individual and onto the community. It’s asking people to understand that authored works are part of a larger flow of ideas and information.