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Robin Cicchetti

It's official: Google wants to own your online identity - Tech News and Analysis - 7 views

    • Robin Cicchetti
      Users forfeit the ownership of their user data to Google.
  • Google’s purpose was clearly to “provide identity in a commerce-ready way. And to give them information about what you do on the Internet, without obfuscation of pseudonyms.
  • obvious search-related rationale for launching a social network like Google+, since indexing and mining that kind of activity can help the company provide better “social search” results. But the real-name issue has more to do with Google’s other business: namely, advertising.
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  • The growth of Google+ provides a reason for people to create Google profiles, and that data — along with their activity on the network and through +1 buttons — goes into the vast Google cyberplex where it can be crunched and indexed and codified in a hundred different ways
  • excludes potentially valuable viewpoints that might be expressed by political dissidents and others who prefer to remain anonymous. In effect, Schmidt said Google isn’t interested in changing its policies to accommodate those kinds of users: if people want to remain anonymous, he said, then they shouldn’t use Google+.
  • the reason Google needs users with real names is that the company sees Google+ as the core of an identity platform it is building that can be used for other things:
  • n identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information
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