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Libraries also have a brand: we are the information centers of our communities. That information may come in the form of books, programs, or access to technology, but that is our main goal. If we start to veer too far from that brand, we dilute our effectiveness and muddy our message. We risk alienating our patrons and supporters while overwhelming our staff to the point where we are trying to do so many things that we do none of them well. Staying on message, on brand, makes it that much easier to communicate with our communities who we are, what we do, and why we matter.

Conducting a successful literature search: A researcher's guide to tools, terms and techniques

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