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In the 2006 survey only 38 per cent of teens used their handset to listen to music; now 71 per cent of teenagers are using their mobiles as a portable mp3 player. 80 percent of teens in Singapore, Italy and Austria listened to music in this way, though teens in Japan and Finland listen to music on their mobiles the least.

Teens are now using their mobiles to simultaneously access information, communicate and have fun. The teen mobile phone market is competitive and lucrative; but it is clear that by developing phones that deliver an engaging user experience across applications, such as texting, listening to mp3s and playing games, mobile brands can attract a new teen audience to their devices.

SAN FRANCISCO--Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone.

The iPhone is just the beginning of the all-in-one device. Uses of mobile devices will expand to include all kinds of bar code applications and prepaid debit card payment methods,

But, he said, mobile phone providers likely won't succeed as the entertainment leaders for the phone, despite their efforts to sell ringtones, games, and music. Other companies like Apple, Google, and Yahoo will be more effective at "side-loading" the cell phone with services.

携帯電話の保有率を学年別に見ると、小4が33.2％、小5が37.9％、小6が44.2％、中1が59.3％、中2が66.9％、中3が73.7％、高1が95.4％、高2が97.0％、高3が97.2％だった

中学校では通話が1日平均8.3分なのに対し、サイトが35.0分、高校では通話が10.3分なのに対し、サイトが63.3分だった。

携帯電話保有者のうち2割は、小3以前から使用しているという。