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It is REALLY hard to launch in Japan without a local partner. There are many reasons. Foreign brands have very little value in Japan without local promotion.

any companies need to implement mobile sales force automation solutions so I see services like SoonR for small and medium companies becoming more and more important. 2009 will be a breakthrough year for these kind of services.

Many companies need to implement mobile sales force automation solutions so I see services like SoonR for small and medium companies becoming more and more important. 2009 will be a breakthrough year for these kind of services.

mobile SEO services and mobile search marketing will become as important for brands as their internet SEO.

In the 2006 survey only 38 per cent of teens used their handset to listen to music; now 71 per cent of teenagers are using their mobiles as a portable mp3 player. 80 percent of teens in Singapore, Italy and Austria listened to music in this way, though teens in Japan and Finland listen to music on their mobiles the least.

Teens are now using their mobiles to simultaneously access information, communicate and have fun. The teen mobile phone market is competitive and lucrative; but it is clear that by developing phones that deliver an engaging user experience across applications, such as texting, listening to mp3s and playing games, mobile brands can attract a new teen audience to their devices.