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Google sends invitations to people who have been active on Google Maps for a while and have written many reviews. These people are called "Local Guides" (or LGs). If you're invited, you can apply by completing a few short surveys about yourself and what type of user experience you want from Google Maps. Then you will receive an email inviting you to join the program - and voila! You also became an LG! You get access to special features such as: Such as the ability to add photos of places or write reviews without having to know anything about those places beforehand (but that doesn't mean you can just write whatever comes to mind; there are rules).

SEOSmmSeller helps businesses boost their online presence with access to the powerful Google Local Guide Reviews feature. Our team of experienced internet marketers specialise in getting customers targeted traffic and highly-converting reviews from real users that authentically influence potential buyers. Since our launch in 2016, we have successfully helped over 1,000 local business owners increase their visibility on search engines through reviews developed to reach key audiences across all geographical areas.

TripAdvisor hosts more than 50 million reviews from travellers who have visited locations around the world.[6] Users can write reviews about their travels or other people's experiences at businesses listed on the site.[7] They also have the ability to upload photos onto their profile page or their business listing pages.[8][9] As of 2018[update], TripAdvisor had over 500 million monthly unique visitors[10][11][12] across its websites (including Expedia Group properties such as CheapTickets).