Skip to main content

Home/ CHIME/ Group items tagged audience

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Suzanne Pinckney

Hay House | Your Writing Life - 0 views

www.hhemarketing.com/...writers_is-07_2013apr10.html

shared by Suzanne Pinckney on 10 Apr 13 - No Cached
  • New ideas come to me all the time. I always have a Google Doc up on the screen so that I can write whenever I’m inspired. I intend to get at least 500 words in a day to stay connected to the process.
  • I think Twitter is where it’s at! If you enjoy writing, use Twitter as a tool for expressing yourself in fun 140-character messages. Twitter is also a great way to engage with a larger audience and get feedback about your writing. If people are retweeting your posts, you can trust that the content is good. Follow other writers and people whose work you respect, interact with them, and get in the mix. You can learn a lot from Twitter if you want to! In addition, having a strong Twitter following will greatly benefit your book launch, since you have a built-in network of supporters who can help spread the word fast.
  • Gen X and Y readers want clear messages. They are used to reading cut-to-the-chase tweets and concise, 400-word blogs. The key is to get to the point, fast!
  • ...1 more annotation...
  • Listen to Gabby LIVE every Wednesday (9 am Pacific/noon Eastern) on her call-in talk show on Hay House Radio.Meet Gabby in person and learn more tips on how to build your branding at Hay House’s Writer’s Workshop in New York this June.
  • Suzanne Pinckney on 10 Apr 13
     
    newsletter from hay house on writing, featuring gabby bernstein and nick ortner in the same month!
Suzanne Pinckney

Value Proposition Statement: How to Articulate It, Quickly - 0 views

thebuildnetwork.com/...value-proposition-statement

public relations marketing reporting

shared by Suzanne Pinckney on 22 Feb 13 - No Cached
  • Here it is:
  • As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."
  • Suzanne Pinckney on 22 Feb 13
     
    this could be the best first step to discovering the WHY at kamik, or anywhere else, to build the authentic story for their csr communications
  • Cortney McDermott on 26 Feb 13
     
    Let's start with "We help X do Y, so that Z." Then, once we have a product (or product suite), let's introduce this formula.
Suzanne Pinckney

The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views

www.nytimes.com/...19Science-t.html

step 1 communications brain nytimes decision making

shared by Suzanne Pinckney on 23 Oct 13 - Cached
  • rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
  • Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
  • Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
  • ...7 more annotations...
  • the tax frame affected the outcome
  • I think there’s an attractive version of the carbon tax if somebody thought about its design,”
  • The crucial question, at least to her, is whether (and when) we want to use the tools of decision science to try and steer people toward better choices. If our preferences aren’t fixed the way we think they are — if, as Weber has argued, they’re sometimes merely constructed on the spot in response to a choice we face — why not try new methods (ordering options, choosing strategic words, creating group effects and so forth) to elicit preferences aligned with our long-term interest? That has to be better, in Weber’s opinion, than having people blunder unconsciously into an environmental catastrophe.
  • “Let’s start with the fact that climate change is anthropogenic,” Weber told me one morning in her Columbia office. “More or less, people have agreed on that. That means it’s caused by human behavior. That’s not to say that engineering solutions aren’t important. But if it’s caused by human behavior, then the solution probably also lies in changing human behavior.”
  • we have a “finite pool of worry,”
  • which means we’re unable to maintain our fear of climate change when a different problem — a plunging stock market, a personal emergency — comes along. We simply move one fear into the worry bin and one fear out. And even if we could remain persistently concerned about a warmer world? Weber described what she calls a “single-action bias.”
  • Prompted by a distressing emotional signal, we buy a more efficient furnace or insulate our attic or vote for a green candidate — a single action that effectively diminishes global warming as a motivating factor. And that leaves us where we started.
1 - 4 of 4
Showing 20▼ items per page