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"New IT Asset Disposition (ITAD) Trends Report on e-Waste Shows U.S. Companies Intensifying Compliance Efforts "

If you have noticed the trend in environment, you would have seen that people are now getting dependent on hand held devices. They are using it for completing almost all tasks of the day. Whether it is sending that important business mail or chatting through social media, smart phones make everything possible.

The emerging category of "green" electronics has captured consumers' attention in the past year. They are beginning to understand the various environmental and health impacts of the plethora of devices they interact with on a daily basis, according to research from the Natural Marketing Institute. Consumers are most anxious that their devices are difficult to recycle, but their concern differs by device, with almost 60 percent of consumers concerned that televisions are difficult to recycle, and only slightly over 40 percent of consumers stating that phones are difficult to recycle, according to the 2008 LOHAS Consumer Trends Database.

Living in an age of disposability has led many durable goods manufacturers to explore ways of reducing the environmental footprint their products leave during their manufacturing process and throughout their lifecycle. The sheer volume of mobile phones produced annually and the propensity of users to chase mobile technology trends leads to an average replacement cycle of between 12 and 18 months, bringing special attention to the greening efforts of mobile device manufacturers. As consumer awareness and environmental legislation continue to evolve, handset vendors are developing their corporate responsibility initiatives to develop new business practices aimed at improving the compliance and environmental sustainability of their handsets. The European commission and industry-led initiatives have made great progress in developing a set of requirements and goals for developing sustainable business practices across the entire life cycle of handset production, distribution, use and disposal. This study identifies and explores key global handset initiatives and the handsets that are coming to market as a result of vendors' efforts to minimize their environmental impact. It also offers an analysis of US consumer interest, awareness and preferences of green handset vendor initiatives. Available for purchase from ABI Research at this URL.

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